Twenty First Century Herbs packaging
Twenty First Century Herbs delivers a diverse portfolio of herbal supplements with a focus on natural, ethically sourced ingredients. Their packaging strategy utilizes flexible stand-up pouches designed for product protection, brand consistency, and a clean, health-focused visual identity.
Packaging Portfolio
Twenty First Century Herbs employs mono-material and multi-layer flexible stand-up pouches as their primary packaging format. These pouches feature resealable zipper closures, matte or glossy finishes, and high-fidelity digital printing for clear branding and regulatory information. The combination of lightweight construction and compact form factor optimizes shipping efficiency and shelf presence. Visual elements such as prominent logos, color-coded product differentiation, and certification icons reinforce a health-focused positioning while supporting logistical and cost efficiencies.
The packaging is a stand-up pouch made from a flexible material, likely a multi-layer film. It features a smooth, flat construction with a resealable zipper at the top. The front displays a large, centered logo of a tree, with the product name 'SEAMOSS COMPLEX®' prominently featured in bold, white lettering against a turquoise background. The lower portion includes additional text indicating it is a 'FOOD SUPPLEMENT' with various icons representing certifications or features.
The packaging is a stand-up pouch made from a flexible material, likely a multi-layer laminate. It features a white exterior with a matte finish, providing a clean and modern look. The back of the pouch includes printed text with product information, instructions, and branding elements. The top of the pouch has a resealable zipper closure, allowing for easy access and storage. The overall shape is rectangular with a flat bottom, enabling it to stand upright on shelves.
The packaging is a stand-up pouch made from a flexible material that allows it to maintain an upright position. It features a smooth, flat surface with a glossy finish. The front displays a large circular logo at the top center, accompanied by the product name 'TURMERIC' in bold, orange lettering. Below the product name, there are icons indicating product benefits, such as being a food supplement. The background has a subtle, light-colored graphic of a tree, enhancing the natural theme of the product.
The packaging is a stand-up pouch made of a flexible material, likely a combination of plastic and foil. It features a smooth surface with a matte finish. The front displays a large, stylized tree logo at the top, with the product name 'LUNGWORT COMPLEX™' prominently featured in bold, blue lettering. Below the product name, there are icons indicating certifications or features, such as gluten-free and vegan. The overall color scheme is predominantly white with blue accents, creating a clean and modern look. The back of the pouch likely contains additional product information and nutritional facts, although this is not visible in the image.
The packaging is a stand-up pouch made from a flexible material, featuring a smooth surface with a matte finish. The pouch has a resealable top, allowing for easy access and storage. It is predominantly white with gold accents, including the product name and branding elements. The design includes a tree logo and various icons indicating product features.
About the Brand
Twenty First Century Herbs is a UK-based direct-to-consumer brand specializing in natural health supplements, targeting health-conscious consumers seeking vegan, vegetarian, and allergen-friendly solutions. Their product range addresses specific wellness needs, from digestion to immune support, with over 250,000 customers attesting to their market presence.
The company’s business model is rooted in ethical sourcing and transparent ingredient disclosure, supported by a robust e-commerce platform and a strong social proof strategy. Their packaging reflects a deliberate emphasis on visual clarity, functional design, and alignment with health and wellness values. Stand-up pouches with resealable features dominate their packaging portfolio, providing both convenience and product integrity.
Key Differentiator: The brand’s unique strength lies in its combination of clean, flexible packaging solutions and a high level of design consistency, reinforcing its health-centric, ethical positioning in a competitive supplement market.
Design System
Visual Style
Contemporary, health-focused typography with clean sans-serif fonts; a color palette emphasizing white, earth tones, gold, and product-specific accents; minimalist layout with high contrast for readability.
Brand Identity
Consistent use of a stylized tree logo and clear product naming; iconography communicates key benefits (e.g., vegan, gluten-free); visual hierarchy prioritizes brand and product recognition across all SKUs.
Packaging Design
Predominantly flexible, stand-up pouches with resealable closures; emphasis on lightweight, durable materials to balance protection and cost; design philosophy centers on clarity, accessibility, and product integrity.
User Experience
Design supports a streamlined customer journey by providing clear labeling, resealable access, and visual cues for quick product identification; packaging enhances perceived product quality while aligning with health and wellness brand values.
Company Metrics
Business insights for Twenty First Century Herbs based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious UK and EU consumers seeking vegan, vegetarian, and allergen-friendly herbal supplements via direct-to-consumer e-commerce channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Twenty First Century Herbs based on industry standards and best practices
Frequently Asked Questions
What type of packaging does Twenty First Century Herbs use for its supplements?
The company primarily utilizes flexible stand-up pouches made from multi-layer materials, offering resealable functionality and a clean, modern visual presentation aligned with health industry standards.
How does the packaging support the brand’s identity?
Branding is emphasized through consistent use of the tree logo, natural-themed color palettes, and clear labeling, establishing strong shelf recognition and trust with health-conscious consumers.
Is the packaging sustainable?
While flexible pouches minimize material usage and support logistical efficiency, detailed recyclability information is limited. The design reflects an effort to reduce environmental impact, but full eco-certifications are not prominently featured.
Discover other Health companies
Explore more companies in the health industry and their packaging strategies
Bio-Synergy
Health
Bio-Synergy is a UK-based company specializing in health and fitness products, including nutritional supplements and DNA testing kits. Their mission is to support individuals in achieving their health and fitness goals through innovative products and personalized insights.
Doctor Seaweed
Health
Doctor Seaweed specializes in natural, plant-based nutritional supplements derived from seaweed, aimed at promoting overall wellness.
Comvita
Health
Comvita is a New Zealand-based company specializing in high-quality Mānuka honey and natural health products. Established in 1974, it aims to connect people with the healing power of nature.