Trespass packaging
Trespass, a prominent UK-based outdoor apparel and equipment retailer, utilizes structurally robust, branded carton packaging to support its diverse product range. Their packaging approach emphasizes retail presentation, product visibility, and brand consistency across outdoor gear, clothing, and accessories.
Packaging Portfolio
Trespass employs a standardized packaging system centered on single-layer paperboard folding carton boxes, optimized for retail display and product protection. Packaging features include die-cut windows for product visibility, tuck tab closures, and consistent use of printed brand graphics. The portfolio demonstrates a strong alignment with the company’s outdoor-focused branding, with earthy color palettes and practical design elements. This approach balances visual merchandising needs with logistics efficiency and material recyclability.
The packaging is a folding carton made of smooth, flat paperboard with clean edges. It features a rectangular shape with a top flap that folds down to close. The exterior is primarily a light brown color with a glossy finish, showcasing vibrant graphics. The front displays the product name 'TRESPASS' prominently in white, along with a logo and product details. The sides have additional graphics and information about the product. The overall appearance is lightweight and designed for retail display.
The packaging is a folding carton box made from single-layer paperboard, featuring a smooth, flat construction. The box is primarily brown with printed graphics. It has clean, precise edges and folds, typical of retail packaging. The front displays a cut-out window showcasing the kettle inside, while the sides contain product information and branding elements.
The packaging is a folding carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly black with vibrant red and white accents, showcasing a glossy finish. The front displays an image of the stainless steel cup, along with product features and branding elements.
The packaging is a folding carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly brown kraft with printed graphics. The box has a cut-out window on the front, allowing visibility of the kettle inside. The top flap is designed to tuck in securely, and the overall shape is rectangular, designed to hold the kettle upright.
The packaging is a folding carton made from a single layer of paperboard, featuring a smooth, flat construction without any visible fluted layers. The exterior is primarily brown with printed graphics in black and white, showcasing images of mountains and trees along with product information. The edges are clean and precise, indicating a well-constructed retail package. The box has a cut-out window on the front that allows visibility of the product inside, and it is designed to be opened from the top with a tuck tab closure.
The packaging consists of a smooth, single-layer paperboard sleeve that wraps around a lunchbox. The sleeve features a clean, flat construction with precise edges and folds. The exterior is a light brown kraft color with a subtle texture, while the lunchbox itself is a solid light green. The design includes a simple line drawing of the lunchbox on the front, along with product information and branding elements.
About the Brand
Trespass is a Glasgow-headquartered outdoor retail company specializing in affordable, functional apparel, footwear, and camping equipment. The company operates a B2C model, serving a broad demographic of outdoor enthusiasts via both physical stores and a robust e-commerce platform.
With over 80 years in the industry, Trespass maintains a comprehensive product portfolio that includes waterproof jackets, walking boots, and outdoor accessories. Their packaging strategy is designed for retail efficiency, focusing on folding carton boxes that balance branding visibility with logistical practicality. Procurement and packaging decisions are managed by a dedicated team within the procurement department, prioritizing cost effectiveness and visual brand alignment.
Key Differentiator: Trespass differentiates itself through a combination of budget-friendly pricing, consistent brand presentation, and packaging tailored to both in-store and e-commerce experiences.
Design System
Visual Style
Typography leans toward bold sans-serif fonts for clarity and legibility, paired with an earthy, natural color palette (browns, greens, blacks) reflecting the outdoor theme. Graphic treatments are functional, with limited decorative elements and a focus on product imagery.
Brand Identity
Packaging consistently applies the Trespass logo and company name with high visibility, using iconography that reinforces product category (e.g., camping, hiking). Visual consistency is maintained across formats through unified color schemes and layout structures.
Packaging Design
Material selection prioritizes single-layer recyclable paperboard, with structural formats such as folding cartons, sleeves, and die-cut windows for product display. The design philosophy emphasizes cost-effective, functional packaging that supports both in-store stacking and e-commerce shipping.
User Experience
Design choices enhance the customer journey by enabling quick product identification, transparent branding, and straightforward unboxing. Packaging is optimized for shelf impact and ease of opening, supporting the brand’s accessibility and value positioning.
Company Metrics
Business insights for Trespass based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Value-driven outdoor enthusiasts, families, and individuals seeking affordable outdoor clothing and equipment, primarily in the UK and European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Trespass based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Trespass primarily use?
Trespass predominantly utilizes single-layer paperboard folding carton boxes with printed graphics, focusing on lightweight, recyclable materials that support retail display and product protection.
How does Trespass address sustainability in its packaging?
The company favors recyclable paperboard materials and minimal plastic, though its sustainability practices mainly focus on material recyclability rather than advanced eco-innovation.
Is Trespass packaging designed for strong brand recognition?
Yes, Trespass packaging consistently features the brand logo, company name, and product details, ensuring strong visual brand alignment across all product categories.
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