Timena packaging
Timena delivers a diverse range of beauty and wellness products via its online platform, emphasizing sustainable and branded packaging solutions. Their approach centers on eco-friendly materials, sophisticated structural formats, and visually cohesive designs tailored for unboxing appeal.
Packaging Portfolio
Timena’s packaging solutions encompass custom folding carton boxes and rigid cylindrical containers, primarily constructed from recyclable single-layer paperboard and chipboard. Structural formats include rectangular boxes for retail and shipping, as well as luxury rigid tubes for premium products. Branding is consistently integrated through printed logos, bold color palettes, and floral or decorative motifs. The packaging emphasizes both durability for e-commerce logistics and a refined unboxing experience, with close attention to material sustainability and visual coherence.
The packaging is a long, rectangular box with a smooth, flat construction. It features a vibrant red exterior with white floral graphics and text. The box has clean edges and precise folds, indicating a single-layer paperboard construction. The top of the box is adorned with a floral design and the brand name 'Timaná Reds' prominently displayed. The interior shows a contrasting kraft color, suggesting it is designed for retail use, likely for floral arrangements.
The packaging is a flat, rectangular box with a smooth, single-layer construction. It features a vibrant red exterior adorned with white floral graphics and text. The box has clean edges and precise folds, indicating a well-constructed design. The top flap is partially opened, revealing the contents inside, which appear to be wrapped in a decorative material.
The packaging consists of cylindrical containers with a sturdy chipboard base and a cork lid. Each container features a smooth, flat surface with a matte finish, primarily in a soft teal color. The design includes a white wavy pattern at the bottom, adding a decorative element. The labels are printed with black text, showcasing the product name and brand information. The containers are uniform in size and shape, creating a cohesive look.
The packaging consists of several cylindrical and rectangular boxes with a smooth, glossy finish. The boxes are predominantly a soft turquoise color, giving a premium and elegant appearance. The cylindrical boxes are stacked in a tiered arrangement, while the rectangular box is positioned upright. The surfaces are clean and feature minimalistic design elements, including a small decorative pattern and text on the lids and sides.
The packaging consists of a cylindrical structure made of smooth, single-layer paperboard. The exterior features a vibrant turquoise color with a textured surface, while the interior is white with printed text. The top is open, showcasing pink roses inside, and the bottom is wrapped in clear plastic to hold the stems. The edges are clean and precise, indicating a well-constructed folding carton.
About the Brand
Timena is an online retailer specializing in beauty, skincare, haircare, and wellness products, with a significant focus on sustainability and ethical sourcing. The brand's packaging strategy utilizes custom carton and rigid box formats, integrating strong branding elements and eco-conscious material choices.
Timena’s packaging portfolio demonstrates a commitment to both consumer experience and environmental responsibility. The company employs single-layer paperboard cartons and rigid chipboard containers, often with decorative external finishes and prominent branding. Packaging structures are optimized for visual impact and product protection, supporting a premium retail positioning in the beauty and wellness sector.
Key Differentiator: Timena distinguishes itself through the integration of branded, recyclable packaging materials and a design system that reinforces sustainability and a premium customer experience.
Design System
Visual Style
Clean, modern typography paired with a palette of bold reds, turquoise, and soft teal, complemented by white and kraft accents. The aesthetic is premium, with floral and minimalist decorative elements enhancing shelf and screen appeal.
Brand Identity
Logo and company name are prominently featured, often accompanied by year marks and unique iconography. Brand visuals maintain high consistency across formats, leveraging strong color blocking and repeated motifs for recognizability.
Packaging Design
Material selection prioritizes recyclable paperboard and chipboard, with an emphasis on sturdy construction and tactile finishes. Structural design supports both retail presentation and shipping resilience, balancing visual appeal with practical protection.
User Experience
Design elements guide the customer journey from initial unboxing to product usage, reinforcing brand values. Packaging is engineered for easy opening and product access, while the visual and tactile experience supports a perception of quality and sustainability.
Company Metrics
Business insights for Timena based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious beauty and wellness consumers in Germany and broader European markets, with a demographic focus on young adults, families, and wellness-focused individuals seeking organic and vegan products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Timena based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Timena use for its products?
Timena primarily uses carton boxes and rigid box formats, including branded folding cartons and cylindrical chipboard containers, with a focus on visual appeal, structural integrity, and eco-friendly materials.
How does Timena address sustainability in its packaging?
Timena prioritizes recyclable and paper-based packaging, minimizing plastic content and employing design choices that reduce environmental impact, aligning with industry trends for sustainable beauty packaging.
Is Timena's packaging suitable for e-commerce logistics?
Timena’s packaging demonstrates good durability and product protection for shipping, utilizing sturdy structures and protective materials to ensure product safety during transit.
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