This Place packaging
This Place specializes in functional skincare, leveraging natural ingredients and research-driven formulations. Their packaging strategy focuses on visually cohesive, retail-ready carton boxes designed for both product protection and brand communication.
Packaging Portfolio
This Place employs high-quality folding carton boxes made from single-layer paperboard, optimized for both retail display and e-commerce shipping. The packaging structures are predominantly rectangular, featuring clean folds, precise construction, and secure closure mechanisms for product protection. All designs maintain a minimalist, modern aesthetic using soft color palettes and geometric accents, with consistent use of brand name and product information. The integration of tubes within cartons for select products demonstrates a strategic approach to both product security and shelf presentation, aligning with industry standards for premium skincare.
The image features a variety of retail packaging including slender carton boxes and tubes. The cartons are rectangular with smooth, flat surfaces, showcasing clean edges and folds. They are primarily white with colorful graphics and text. The tubes are cylindrical, made of a flexible material, and feature vibrant colors with printed labels. The overall arrangement is visually appealing, with a modern aesthetic.
The packaging consists of a folding carton that houses several product tubes. The carton is primarily white with a smooth finish and features a clean, modern design. The tubes are arranged vertically and are partially visible, showcasing their colorful labels. The carton has precise edges and folds, indicating high-quality construction. The overall shape is rectangular, and the design is minimalistic with geometric elements.
The packaging is a flat, folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly green with white text and illustrations, giving it a modern and natural aesthetic. The carton is designed to hold a tube of product securely, with a precise fit that showcases the product through an open top. The design includes various textual elements that communicate product information and brand messaging.
The packaging consists of multiple flat, rectangular boxes stacked on top of each other. Each box is made from a smooth, single-layer paperboard, characterized by clean, precise edges and folds. The exterior is predominantly white with a matte finish, giving it a modern and minimalistic appearance. The boxes feature a subtle geometric design with diagonal lines that create a sleek look. The top box has the text 'This Place' prominently displayed in a bold font, while the sides of the boxes include the website 'www.this.place' and the phrase 'meet you at this.place' in smaller text.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction without any visible fluted layers. The exterior is predominantly yellow with printed text and graphics. The carton has clean edges and precise folds, indicative of retail packaging. The top flaps are designed to tuck in securely, and the interior is visible, showcasing the inside of the carton. The overall shape is rectangular, suitable for containing a product.
The packaging consists of slender, rectangular boxes with a smooth, flat construction. Each box features a clean design with precise edges and folds, indicative of a folding carton. The surface is predominantly a light, neutral color with abstract graphics and soft color accents, providing a modern and minimalist aesthetic. The boxes are likely designed for retail display, showcasing product names and descriptions clearly on the front.
About the Brand
This Place operates in the beauty and wellness industry, offering a curated range of skincare products with an emphasis on holistic self-care. The company adopts a direct-to-consumer (D2C) model and prioritizes transparency, using 100% natural ingredients and research-backed formulations.
The brand delivers facial and body care solutions targeted at consumers seeking personalized skincare routines. Packaging plays a central role in conveying their commitment to quality and natural ingredients through clean, minimalistic carton designs. This Place’s product presentation aligns with industry best practices for premium beauty products, balancing retail shelf impact with functionality and sustainability.
Key Differentiator: Distinctive use of minimalist, research-informed packaging that reinforces both the brand’s natural positioning and its emphasis on ritualized, individual self-care.
Design System
Visual Style
Minimalist typography with sans-serif fonts, a subdued color palette featuring whites, pastels, and muted greens/yellows, and geometric accents. The overall aesthetic emphasizes simplicity, cleanliness, and modernity appropriate for wellness and beauty brands.
Brand Identity
Consistent application of the brand name in prominent positions; logo and tagline are used selectively for clarity and impact. Iconography is minimal, focusing on clean lines and geometric forms to reinforce the brand’s premium and natural positioning.
Packaging Design
Material selection favors recyclable paperboard with matte finishes, supporting both sustainability and tactile appeal. Structural designs focus on secure folding cartons with precise edges and closure systems, prioritizing both presentation and protection.
User Experience
Packaging is designed to facilitate an intuitive and satisfying unboxing experience, guiding the customer through clear visual cues and accessible information. The design supports emotional engagement by reinforcing the brand’s narrative of self-care and ritual, while maintaining ease of use and minimal waste.
Company Metrics
Business insights for This Place based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking premium, natural skincare solutions with an emphasis on self-care rituals. Primary markets include urban, digitally engaged individuals in Tier I countries, especially within Europe.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for This Place based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does This Place use?
This Place primarily utilizes single-layer paperboard folding cartons for its product packaging, designed for both retail display and product protection.
How does the packaging design reflect This Place’s brand values?
The packaging employs a minimalist visual language with cohesive color palettes, precise typography, and prominently displayed brand elements, reflecting a commitment to natural, holistic beauty and transparency.
Is the packaging considered sustainable?
The use of recyclable paperboard and minimalistic design reduces material waste, supporting moderate to high sustainability standards within the beauty industry.
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