The Army Painter packaging
The Army Painter specializes in products for miniature and model painting, employing well-branded, retail-ready packaging solutions across their range. Their packaging prioritizes product visibility and protection, using carton boxes and blister packs with strong brand consistency.
Packaging Portfolio
The Army Painter employs a mix of folding carton boxes and clear plastic blister packs, optimized for lightweight protection and retail display. Their use of single-layer paperboard ensures both structural integrity and cost efficiency, while glossy finishes and full-color graphics boost shelf appeal. The structural designs typically feature clean, rectangular forms with hanging tabs for in-store merchandising, accommodating various product sizes from paint sets to accessory bundles. Branding is consistently prioritized, with prominent logo placement and clear product differentiation across the portfolio.
The packaging is a clear plastic blister pack containing a cardboard insert. The front features a transparent cover that allows visibility of the product inside, which includes two hydro foam pieces and hydro sheets. The back of the packaging is printed with product details and branding elements. The edges are smooth and the overall construction is lightweight, suitable for retail display.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction with clean edges and folds. The exterior is predominantly green with a glossy finish, while the interior is likely white. The box is designed to hold a wet palette and includes a brush storage compartment. It has a rectangular shape with a lid that opens from the top.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean edges and precise folds. The exterior has a glossy finish, showcasing vibrant colors and graphics. The front displays the product name 'HYDRO PACK' prominently, along with the brand name 'THE ARMY PAINTER'. The back includes additional product information and images. The packaging is designed to be lightweight yet sturdy enough for retail display.
The packaging consists of a flat, folded carton box with a smooth, single-layer paperboard construction. It features a colorful front panel with graphics and text, while the sides and back are plain. The edges are clean and precise, indicating a well-constructed fold. The overall shape is rectangular, designed to hold multiple hydro sheets inside.
The packaging is a flat, rectangular folding carton designed to hold hydro sheets. It features a smooth, single-layer paperboard construction with clean edges and precise folds. The front displays a large, bold title 'HYDRO PACK WARGAMERS EDITION XL' in white and red text against a predominantly white background, which enhances visibility. The top has a hanging tab for retail display. The back is likely plain or contains additional product information.
About the Brand
The Army Painter provides a comprehensive suite of paints, tools, and hobby accessories tailored to miniature and model painting enthusiasts. Their packaging approach emphasizes high shelf impact, clear product identification, and robust retail readiness.
Operating D2C from Denmark, The Army Painter leverages folding carton boxes and clear blister packs, focusing on lightweight, durable structures suitable for both direct shipping and retail display. The packaging prominently features the company’s branding and product information, ensuring strong alignment with their community-driven marketing strategy. Visual consistency and high-quality graphics are hallmarks of their approach, supporting brand recognition within the tabletop gaming and hobbyist segments.
Key Differentiator: The Army Painter stands out due to its integration of educational content and innovative product formats, paired with packaging that reinforces brand identity and caters specifically to the needs of hobbyists.
Design System
Visual Style
Typography is bold and legible, using strong sans-serif fonts paired with a high-contrast color palette including reds, whites, and greens. The aesthetic is clean and graphic-driven, supporting clear product communication and shelf presence.
Brand Identity
The logo is prominently displayed on all packaging, accompanied by standardized iconography and consistent use of brand colors. Visual consistency is maintained through repeated design motifs, structured layouts, and cohesive labeling strategies.
Packaging Design
Material choices center on recyclable paperboard for most cartons, supplemented by plastic for visibility in select products. The design philosophy prioritizes functionality, retail readiness, and visual differentiation, with structural solutions tailored to product category and use-case.
User Experience
Packaging is designed to facilitate an intuitive, informative, and visually engaging unboxing process. Clear labeling and windowed sections enhance product confidence, while design consistency across SKUs supports brand trust and ease of navigation for repeat customers.
Company Metrics
Business insights for The Army Painter based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Enthusiasts and hobbyists in the tabletop gaming and miniature painting community, including both beginners and experienced modelers across Europe, North America, and global markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for The Army Painter based on industry standards and best practices
Frequently Asked Questions
What types of packaging does The Army Painter primarily use?
The Army Painter predominantly utilizes folding carton boxes and clear blister packs, selecting materials and formats that balance retail presentation, product protection, and brand visibility.
How does The Army Painter's packaging support its brand identity?
Packaging consistently features prominent logo placement, signature color palettes, and clear typography, reinforcing brand recognition and aligning with the company’s visual and community-focused marketing strategies.
What sustainability practices are evident in The Army Painter’s packaging?
While the primary use of paperboard cartons suggests recyclable material usage, the presence of plastic blister packs indicates a mixed approach to sustainability, with room for increased eco-friendly initiatives.
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