Svet Kadeřnictví packaging
Svet Kadeřnictví is a Czech-based e-commerce retailer specializing in professional hair care products and salon supplies. Their packaging strategy emphasizes premium presentation and brand alignment, utilizing a mix of rigid boxes, retail cartons, and flexible pouches to meet the varied needs of professionals and consumers.
Packaging Portfolio
Svet Kadeřnictví deploys a diverse packaging mix, including rigid gift boxes with textile-like finishes for premium sets, high-gloss and matte retail carton boxes for branded hair care and salon tools, and flexible pouches with resealable spouts for liquid products. Material selections primarily feature single-layer paperboard for cartons and laminated films for pouches, optimizing for durability, print quality, and visual differentiation. Most packaging formats prominently display partner brand identities, ensuring retail compliance and consumer recognition, while secondary packaging designs focus on protective and logistical efficiency.
The packaging consists of a rectangular box with a plush, textured exterior resembling a soft fabric. The box is primarily red with a festive design featuring white and pink accents. It houses three bottles of hair care products, which are visible through a clear window on the front. The box has a sturdy construction, indicative of premium packaging, and is designed to be visually appealing for gifting.
The packaging is a retail carton box designed to hold three hair care products. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box has a colorful, floral design with a predominantly light brown background. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The front displays the product name 'BOND THERAPY' prominently, along with the brand name 'BIOLAGE PROFESSIONAL'. The sides of the box include additional product information and instructions, printed in a clear font.
The packaging is a square, folding carton box made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The box is predominantly black with a bright yellow top, creating a striking contrast. The front displays the brand name 'artego' prominently in white, along with the product descriptor 'professional no-am white' in a smaller font. The overall design is sleek and modern, suitable for retail display.
The packaging is a flexible pouch with a spout at the top for easy dispensing. It features a smooth surface with a glossy finish, predominantly white with vibrant colors. The front displays floral graphics and product information, while the back likely contains additional details and instructions. The pouch is designed to stand upright, showcasing its contents effectively.
The packaging is a flexible pouch with a spout, designed for easy dispensing. It features a smooth surface with a matte finish, predominantly in white with purple text and graphics. The top has a screw cap for resealing, and the overall shape is rectangular with rounded edges, allowing it to stand upright. The graphics include product information and branding elements prominently displayed.
About the Brand
Svet Kadeřnictví is a leading online beauty and fitness retailer with a focus on hair care, electronic styling tools, and salon essentials. The company deploys a multi-tiered packaging approach to support both professional and consumer segments, ensuring product protection and high visual impact.
Their packaging portfolio demonstrates a strategic blend of rigid gift boxes for premium sets, branded carton boxes for retail products, and flexible pouches for convenience and portion control. Each format is chosen to optimize shelf appeal, shipping safety, and brand recognition across diverse product lines, including both professional-grade and consumer-oriented items.
Key Differentiator: The main differentiator is the company's integration of manufacturer-branded and private label packaging across a broad SKU assortment, allowing for both high-impact gifting and cost-effective logistics.
Design System
Visual Style
Typography across packaging leans toward modern sans-serif fonts for clarity and professionalism. Color palettes reflect both brand-specific (e.g., Goldwell red, Biolage florals) and neutral tones, supporting a clean, contemporary retail aesthetic.
Brand Identity
Brand logos and product names are prominently featured on all primary packaging, ensuring strong shelf presence and easy identification. Iconography is minimal, with emphasis on color blocking and clear hierarchy for information.
Packaging Design
Material choices prioritize single-layer paperboard for cartons and premium rigid boards for gift sets, with a balance between gloss and matte finishes. Structural design emphasizes secure closures, visibility (windows for sets), and easy handling.
User Experience
Packaging is designed to support a positive customer journey, offering visually appealing unboxing, clear product visibility, and practical features such as resealable pouches and ergonomic carton shapes. Design decisions reinforce the professional brand promise and streamline the transition from online purchase to physical product interaction.
Company Metrics
Business insights for Svet Kadeřnictví based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Beauty professionals and individual consumers seeking high-quality hair care, salon equipment, and grooming supplies in the Czech Republic.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Svet Kadeřnictví based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Svet Kadeřnictví use for its products?
Svet Kadeřnictví utilizes rigid gift boxes for premium sets, carton boxes for retail goods, and flexible pouches for select hair care products, balancing presentation and shipping efficiency.
How does Svet Kadeřnictví ensure product safety during transit?
Packaging selections prioritize structural integrity with rigid and sturdy carton formats, while flexible pouches are used for lower-risk, compact items to ensure both protection and logistical efficiency.
Does Svet Kadeřnictví use sustainable packaging materials?
While some packaging utilizes recyclable paperboard and lightweight materials, the overall sustainability score reflects a moderate commitment, with greater opportunities for the adoption of eco-friendly alternatives.
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