Supplemented packaging
Supplemented specializes in direct-to-consumer nutritional supplements, leveraging flexible stand-up pouch packaging to ensure product integrity and convenience. Their packaging approach focuses on brand consistency, clear product identification, and functional usability within the health industry.
Packaging Portfolio
Supplemented’s packaging portfolio centers on flexible, stand-up pouches made from multi-layer barrier films, optimized for moisture and oxygen protection. These pouches feature resealable zippers for repeated access and shelf stability, a matte or glossy finish for tactile and visual differentiation, and high-impact graphics for instant product recognition. The modular pouch format supports efficient logistics, cost-effective storage, and SKU flexibility—a key consideration for small batch D2C supplement brands. However, the use of composite materials may limit recyclability, indicating a moderate sustainability profile.
The packaging consists of multiple stand-up pouches made from a flexible material, likely a multi-layer film. Each pouch features a vibrant green color with a matte finish. The front displays the product name in bold, contrasting fonts, with icons indicating product benefits. The pouches have a flat bottom, allowing them to stand upright, and a resealable zipper at the top for convenience.
The packaging is a stand-up pouch made of a multi-layer film that provides barrier protection. It features a resealable zipper at the top, allowing for easy access and storage. The front of the pouch has a clear window displaying the product inside, while the back contains nutritional information and other details. The overall shape is rectangular with a flat bottom, enabling it to stand upright on shelves.
The packaging is a stand-up pouch made from a flexible material, primarily plastic with a matte finish. It features a resealable top, allowing for easy access and storage. The front displays a large graphic of the product name 'VITAMIN B12' in bold, prominent lettering, with a green and gray color scheme. The design includes a leaf icon, suggesting a natural or health-oriented product. The back of the pouch likely contains nutritional information and usage instructions, although not visible in the image.
The packaging is a stand-up pouch made of a flexible material, featuring a smooth surface with a matte finish. The pouch has a rounded bottom that allows it to stand upright. The front displays a vibrant green color with a dark gray band at the bottom. The product name 'ALPHA LIPOIC ACID' is prominently featured in bold black font, with a leaf logo above it. The overall design is clean and modern, aimed at health-conscious consumers.
The packaging is a stand-up pouch made from a flexible material that allows it to maintain an upright position. The front features a vibrant green color with a dark gray band at the bottom. The design includes a logo in the center, with the product name 'ASHWAGANDHA' prominently displayed in bold lettering. There are additional icons indicating lab testing and certifications. The surface appears smooth and glossy, suggesting a laminate finish.
The packaging is a stand-up pouch made from a flexible material that allows it to maintain an upright position. It features a resealable top, which is typical for products like supplements. The front of the pouch is predominantly green with a glossy finish, while the back has a matte texture for the nutritional information. The edges are sealed tightly, and there are no visible flaps or tabs. The overall shape is rectangular with a slight curve at the bottom, enhancing its stability when standing.
About the Brand
Supplemented is a UK-based health and wellness retailer offering a diverse portfolio of nutritional supplements targeted toward joint care, cognitive function, and overall wellness. The company employs an e-commerce-driven D2C model, providing customers with streamlined access to specialized health products.
With a small, agile team, Supplemented maintains a focused product range delivered in highly branded, flexible stand-up pouches. Their packaging utilizes high-visibility design elements, including consistent color palettes, bold typography, and clear product labeling, enhancing shelf presence and supporting consumer trust. Supplemented emphasizes educational content and customer engagement, reinforcing their position as a reliable source for wellness solutions.
Key Differentiator: Distinctive use of flexible, resealable pouches with cohesive branding and an emphasis on educational resources sets Supplemented apart in a competitive, quality-driven supplement market.
Design System
Visual Style
Supplemented employs bold, sans-serif typography and a green-dominant color palette, accented by neutral grays and white for clarity. The aesthetic is clean, modern, and health-oriented, maximizing shelf visibility and digital presence.
Brand Identity
Logo and domain are consistently positioned on packaging fronts, supported by a recurring leaf icon and icons for certifications or lab testing. This visual consistency drives instant recognition and reinforces transparency and quality cues.
Packaging Design
Material selection prioritizes multi-layer flexible films for barrier protection, with a focus on resealable stand-up pouch structures. Structural simplicity and functional design (e.g., flat bottoms, zippers) facilitate ease of use and product safety.
User Experience
Design choices support rapid product identification, clear dosing instructions, and an organized unboxing process. The resealable format enhances usability, while high-contrast labeling and iconography improve consumer confidence and brand recall.
Company Metrics
Business insights for Supplemented based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious UK consumers seeking effective, quality-assured nutritional supplements with convenient online ordering and delivery.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Supplemented based on industry standards and best practices
Frequently Asked Questions
What type of packaging does Supplemented primarily use?
Supplemented primarily utilizes flexible, resealable stand-up pouches made from multi-layer films, providing durability, convenience, and strong visual branding.
How does Supplemented ensure packaging aligns with its brand identity?
By employing a unified color scheme, bold typography, and consistent use of the brand name and logo, Supplemented's packaging reinforces its health-focused positioning and enhances consumer recognition.
Are Supplemented's packaging materials environmentally friendly?
While the flexible pouches offer logistical efficiency, the use of multi-layer films may limit recyclability. There is moderate evidence of sustainability measures, but further improvements could be made to increase eco-friendliness.
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