Supercilium packaging
Supercilium specializes in brow and lash cosmetics, offering professional-grade products with a strong emphasis on branding and presentation. Their packaging strategy leverages visually striking carton boxes and sachets to reinforce premium positioning and enhance customer experience.
Packaging Portfolio
Supercilium’s packaging portfolio is dominated by high-quality folding carton boxes and flexible single-use sachets, leveraging single-layer paperboard and laminated films. The cartons are characterized by precise construction, glossy or matte finishes, and bold color gradients, supporting shelf appeal and brand recognition. Sachets are used for single-use products, offering secure seals and easy-open functionality. The portfolio prioritizes visual consistency and premium aesthetics but relies on conventional materials and structures commonly seen in beauty retail packaging.
The packaging is a small, flat, folding carton made of single-layer paperboard. It features a smooth, clean construction with precise edges and folds. The exterior is a light, neutral color, likely white or a soft beige, with a matte finish. The front displays the brand name 'SUPER CILIUM' prominently in a gold font, along with the product name 'BROW MAPPING STRING' and the length '10M' in smaller text. The overall design is minimalistic and elegant, suitable for retail display.
The packaging is a small, flat sachet made from a flexible material, likely a type of plastic or laminated film. It features a vibrant orange color with a matte finish, giving it a sleek appearance. The sachet is sealed on all sides, with a clean cut at the top for easy opening. The front displays the brand name 'SUPERCIULUM' prominently in white, along with the product name 'NO. 2 THE LAMINATE' in a smaller font. The back of the sachet likely contains usage instructions and additional product information, although this is not visible in the image.
The packaging is a small, rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction without any visible fluted layers. The carton is predominantly a warm orange color with a glossy finish, giving it a vibrant appearance. The edges are clean and precise, indicating a well-constructed design. The front displays the brand name 'SUPERCIULUM' prominently in white lettering, along with product information in smaller text. The overall form is compact, suitable for retail display.
The packaging consists of several retail cartons that are made from smooth, flat paperboard. Each carton is designed with clean, precise edges and folds, showcasing a variety of colors and branding elements. The cartons are lightweight in appearance and feature a glossy finish, enhancing their visual appeal. The products are arranged on a display, emphasizing their retail presentation.
The packaging consists of a smooth, flat construction with a colorful design featuring a gradient of purple, orange, and pink. The edges are clean and precise, indicating a folding carton style. The box is designed for retail display, likely containing a beauty product. The front displays the brand name 'SUPERCIULUM' prominently, along with product information. The box appears to have a glossy finish, enhancing its visual appeal.
The packaging is a slender, rectangular carton with a smooth, flat construction. It features clean, precise edges and folds, indicative of a single-layer paperboard design. The carton is predominantly in gradient shades of orange and purple, transitioning smoothly from one color to the other. The surface appears to have a matte finish, enhancing its premium look. The front displays the brand name 'SUPERCIULUM' prominently, along with product information in a clear, modern font. The overall design is sleek and minimalistic, suitable for retail display.
About the Brand
Supercilium operates within the beauty and fitness sector, delivering specialized brow and lash solutions to both consumers and beauty professionals. The brand’s packaging approach is characterized by consistent branding, modern design, and a focus on retail readiness.
Based in Amsterdam and founded in 2018, Supercilium has developed a niche in the premium cosmetics market. With a compact team and strong e-commerce presence, the company utilizes packaging as a core differentiator—employing custom carton boxes and single-use sachets with distinctive color gradients and high-impact visuals. This approach supports their dual focus on quality and customer education, aligning with the expectations of both professionals and discerning end users.
Key Differentiator: Supercilium’s packaging stands out for its consistent brand application, elevated retail presentation, and integration of educational content, reinforcing its reputation as a professional-grade beauty provider.
Design System
Visual Style
Clean sans-serif typography, a palette featuring gradients of orange, purple, pink, and neutrals, and a modern, minimalistic aesthetic that emphasizes clarity and vibrancy.
Brand Identity
Prominent use of the 'SUPERCIULUM' logo, consistent application of product names and gold or white accent fonts, and a disciplined approach to iconography that reinforces brand authority and professionalism.
Packaging Design
Preference for lightweight, single-layer paperboard cartons with glossy or matte finishes and flexible sachets for single-use items; structural designs focus on retail display, secure closure, and ease of use.
User Experience
Packaging is designed to support a premium unboxing experience, with clear product differentiation, strong shelf presence, and intuitive usability that aligns with both professional and consumer expectations.
Company Metrics
Business insights for Supercilium based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Beauty professionals and health-conscious consumers seeking high-quality brow and lash treatments across Europe and global e-commerce channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Supercilium based on industry standards and best practices
Frequently Asked Questions
What materials does Supercilium use for its packaging?
Supercilium primarily utilizes single-layer paperboard for folding cartons and flexible laminated films for sachets, focusing on lightweight yet visually impactful retail packaging.
How does Supercilium ensure the safety of its products during shipping?
The brand’s packaging is constructed with precise folds and durable materials, providing moderate protection suited to lightweight cosmetic products, with added emphasis on secure sealed sachets for single-use items.
Is Supercilium’s packaging environmentally friendly?
While the use of paperboard offers some recyclability, the prevalence of glossy finishes and flexible plastics limits overall eco-friendliness; sustainability practices are moderate and have room for advancement.
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