Statement Store packaging
Statement Store is a Germany-based online apparel retailer specializing in contemporary, high-quality fashion. Their packaging strategy leverages custom rigid and carton boxes to enhance brand identity and deliver a premium unboxing experience for their fashion-forward EU clientele.
Packaging Portfolio
Statement Store’s packaging portfolio centers on premium rigid boxes and folding carton solutions, primarily utilizing kraft paperboard and chipboard substrates. The packaging formats include windowed rigid boxes for enhanced product visibility, as well as compact folding cartons designed for retail and e-commerce. Each solution integrates detailed print graphics, brand logos, and thematic colorways that align with both the store’s brand partners and its own identity. The structural integrity of these formats ensures product safety during shipping, while the material composition supports recyclability and a lower environmental footprint.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is a kraft brown color, providing a rustic appearance. The front displays a colorful graphic of a fish and forest scene, with vibrant colors contrasting against the kraft background. The carton has a rectangular shape, designed to snugly fit the mug inside. The top flaps are folded down and secured, while the bottom flaps are tucked in neatly, creating a sturdy structure.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is a kraft brown color, giving it a natural and rustic appearance. The front has a circular label with vibrant colors depicting the Grand Canyon, along with text indicating the brand and product details. The box has a tuck flap closure at the top, allowing easy access to the contents. The overall design is compact and lightweight, suitable for retail display.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is primarily kraft brown with a colorful striped design on one side, indicating a retail presentation. The top has a cut-out window that showcases the product inside, which is a candle. The packaging is lightweight and designed for retail display, with a glossy finish on the printed graphics.
The packaging is a rigid box featuring a square shape with a clear plastic window on the front. The box is made of thick chipboard with a premium finish, showcasing a luxury appearance. The exterior is adorned with a kraft paper covering, and the top section has a decorative design featuring the Yellowstone National Park logo. The colors are earthy with a combination of browns, yellows, and reds, and there are colorful stripes on one side. The box has a clean, precise construction with sharp edges and folds.
The packaging is a rigid box with a sturdy construction, featuring a window cut-out that allows visibility of the product inside. The box has a natural kraft exterior with a smooth finish, and the interior is likely white or light-colored. The design includes a scenic illustration of mountains and feathers, printed in muted colors. The box has clean edges and precise folds, indicative of high-quality manufacturing.
About the Brand
Statement Store curates exclusive apparel and accessories, focusing on unique collaborations and quality craftsmanship. Their D2C e-commerce model is supported by a robust packaging approach designed to reinforce both product protection and an elevated brand experience.
Operating within the mid-to-high-end apparel segment, Statement Store emphasizes the importance of packaging as a touchpoint for customer engagement. Their use of rigid boxes with window cut-outs and high-quality folding cartons reflects a commitment to both visual impact and product safety. The packaging consistently showcases brand partnerships, with clear logo placement and thematic graphics, supporting the store's market positioning and lifestyle-oriented marketing.
Key Differentiator: Statement Store stands out through its integration of exclusive brand collaborations and a packaging system tailored to enhance both product presentation and perceived value, while aligning with sustainability principles.
Design System
Visual Style
Statement Store employs a modern, clean aesthetic with a preference for natural kraft tones, muted earth colors, and vibrant accent graphics. Typography is typically bold and sans-serif, supporting legibility and contemporary appeal.
Brand Identity
Brand identity is established through consistent logo usage, prominent display of partner brand insignias, and thematic iconography related to nature and craftsmanship. Visual consistency is maintained across packaging and digital touchpoints.
Packaging Design
Material choices favor recyclable kraft paperboard and chipboard for both strength and sustainability. Structural design principles prioritize product protection, retail shelf appeal, and the integration of cut-out windows for product visibility.
User Experience
Packaging is designed to elevate the customer journey, with tactile finishes and thoughtful opening mechanics contributing to a memorable unboxing. The approach reinforces the brand’s premium positioning and commitment to quality, while supporting easy product access and disposal.
Company Metrics
Business insights for Statement Store based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fashion-conscious consumers in Germany and the EU seeking unique, high-quality apparel and lifestyle products via direct-to-consumer e-commerce channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Statement Store based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Statement Store use?
Statement Store utilizes a mix of rigid boxes and folding carton boxes, often with window cut-outs and thematic graphics, primarily constructed from kraft paperboard and chipboard for enhanced durability and visual appeal.
How does Statement Store balance sustainability and premium presentation?
The company favors recyclable materials such as kraft paperboard, and adopts minimalist, nature-inspired designs, aiming to reduce environmental impact without compromising on the unboxing experience.
How does packaging support Statement Store’s brand positioning?
Packaging is used as a brand reinforcement tool, with prominent logo placement, cohesive design language, and materials that reflect the brand’s commitment to quality and sustainability, thereby supporting its differentiation in the crowded apparel market.
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