Spacegoods packaging
Spacegoods develops functional beverages and nutritional supplements using adaptogenic mushrooms, targeting health-conscious consumers seeking enhanced energy, focus, and relaxation. The brand leverages vibrant, custom-designed flexible packaging formats that reinforce its modern, wellness-oriented positioning.
Packaging Portfolio
Spacegoods employs custom flexible packaging, predominantly in the form of stand-up, resealable pouches constructed from glossy, multi-layer laminate materials. These pouches incorporate features such as zip-lock closures for resealability, clear product windows for transparency, and wide, stable bases for upright display. The color palette spans bold gradients and metallic finishes, supporting strong shelf presence and brand differentiation. While these structures optimize for convenience and visual appeal, recyclability is limited due to material composition—typical for the premium supplement sector.
The packaging consists of three pouches arranged in a row, each featuring a vibrant design with a pink background. The pouches are sealed at the top and have a flat bottom, allowing them to stand upright. Each pouch has a clear window displaying the product inside, and the front features bold, colorful text indicating the product name and benefits. The overall appearance is modern and appealing, targeting a health-conscious audience.
The packaging consists of three stand-up pouches in varying colors (blue, purple, and pink) with a glossy finish. Each pouch has a zip-lock closure at the top and a flat bottom, allowing them to stand upright. The pouches feature a clear window on the front, providing visibility of the contents inside. The design is sleek and modern, with rounded edges and a smooth surface.
The packaging is a stand-up pouch made of a flexible material with a vibrant gradient color scheme transitioning from purple to pink. The front features a glossy finish, enhancing the visual appeal. The pouch has a resealable top, indicated by a zipper closure, and is designed to stand upright on a flat surface. The bottom of the pouch is wider, allowing it to maintain stability when filled. There is a small window on the front, providing a glimpse of the product inside, which is a fine powder. The overall shape is rectangular with rounded edges.
The image features multiple stand-up pouches in various colors (blue, green, and purple) with a glossy finish. Each pouch has a zip-lock closure at the top and a clear window to showcase the product inside. The pouches are filled with different colored powders or granules, and they stand upright on a flat surface. The background is a soft pink, enhancing the visual appeal of the packaging.
The packaging consists of two stand-up pouches, one in a gradient of purple to blue and the other in a gradient of pink. Both pouches feature a smooth, glossy finish with a metallic sheen. The pouches have a resealable top, allowing for easy access and storage. The front of each pouch prominently displays the product name and branding in white, bold font, with a clean and modern design. The overall shape is rectangular with a flat bottom for stability.
The packaging consists of two stand-up pouches with a gradient color scheme transitioning from purple to pink. Each pouch has a clear front window showcasing the product inside. The pouches feature a resealable top and a flat bottom, allowing them to stand upright. The edges are smooth with a clean finish, and the overall appearance is modern and vibrant.
About the Brand
Spacegoods operates in the functional food and beverage segment, offering products formulated with mushrooms and adaptogens to support productivity, hydration, and relaxation. The company's packaging strategy centers on visually impactful, resealable stand-up pouches tailored to appeal to a young, wellness-driven demographic.
The firm’s direct-to-consumer business model facilitates rapid customer feedback and iterative packaging improvements. Their focus on all-in-one blends and easy integration into daily routines is reflected in the packaging choices—prioritizing accessibility, user convenience, and shelf differentiation. The consistent use of clear windows, gradient colors, and resealable closures enhances both the customer experience and product freshness.
Key Differentiator: Spacegoods stands out through its integration of bold, contemporary design with functional, flexible packaging solutions that align closely with consumer expectations in the premium health supplement space.
Design System
Visual Style
The brand utilizes modern sans-serif typography, vibrant gradient color palettes (purple, blue, pink), and glossy finishes to create a youthful, energetic aesthetic. Visual hierarchy is established through bold, high-contrast text and prominent product descriptors.
Brand Identity
Consistent logo placement and usage, clear product naming conventions, and minimalistic iconography reinforce the Spacegoods identity. Packaging layouts emphasize visual uniformity across SKUs, supporting immediate brand recognition.
Packaging Design
Material selection prioritizes flexible laminates for durability and moisture resistance, with structural focus on stand-up pouches for shelf stability and resealability. Design philosophy emphasizes accessibility, product visibility, and premium tactile appeal.
User Experience
Packaging is engineered to simplify daily use, supporting resealability and portion control. The visual design enhances the unboxing experience, while the clear windows promote consumer trust by displaying actual product content. Overall, the design supports a seamless customer journey from purchase to repeat use.
Company Metrics
Business insights for Spacegoods based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, primarily aged 18-35, seeking convenient, premium nutritional supplements and functional beverages delivered direct-to-consumer.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Spacegoods based on industry standards and best practices
Frequently Asked Questions
What type of packaging does Spacegoods use for its products?
Spacegoods primarily utilizes flexible, resealable stand-up pouches made from glossy, laminated materials, often featuring clear windows for product visibility and vibrant gradient color schemes for brand recognition.
How does Spacegoods ensure packaging supports product freshness and safety?
The use of resealable zip-lock closures and moisture-resistant materials helps maintain product integrity during storage and transit, while robust pouch structures offer moderate protection against external elements.
Is Spacegoods packaging considered sustainable?
While the packaging prioritizes user convenience and shelf appeal, it currently relies on multi-layer laminates with limited recyclability, resulting in moderate sustainability performance typical of the flexible packaging segment.
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