Sons packaging
Sons is a UK-based provider of clinically proven hair loss and beard growth treatments, operating a direct-to-consumer subscription model. Their packaging strategy emphasizes minimalist, modern carton and rigid box formats that align with their brand's focus on privacy, medical credibility, and customer convenience.
Packaging Portfolio
Sons utilizes a portfolio of folding carton boxes and rigid boxes, constructed primarily from single-layer paperboard and occasionally sturdy board for premium sets. The packaging formats are rectangular, optimized for both e-commerce shipment and retail display. The brand employs matte finishes, minimalist graphics, and discreet labeling to reinforce privacy and medical trust. Structural elements prioritize secure closures and clear product information, adhering to regulatory standards for pharmaceutical packaging while supporting a premium unboxing experience.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The primary color is a soft green, with a matte finish that gives it a modern and sleek appearance. The front of the carton has a simple design with minimal graphics, including the product name 'Hair Loss Tablet' in a clear, bold font. There are also small icons and text indicating the effectiveness and prescription nature of the medication. The top flap is designed to tuck in securely, providing a clean closure without any visible adhesive.
The image features a small retail carton for oral tablets and two bottles for capsules and a liquid product. The carton has a smooth, flat construction with clean edges and folds, typical of folding cartons. The bottles are cylindrical with a matte finish and a simple design. The overall appearance is modern and minimalist.
The packaging consists of two distinct folding cartons, one for Minoxidil 5% and another for Hair Growth Complex. Both boxes are made from a smooth, single-layer paperboard with clean edges and precise folds. The Minoxidil box features a minimalist design with a gray exterior and subtle embossed dots, while the Hair Growth Complex box has a similar gray color with green text. Both boxes have a lightweight appearance and are designed for retail display, emphasizing a modern aesthetic.
The packaging consists of a sturdy black box that houses two product containers and a card. The box has a smooth finish and a minimalist design, featuring a clean, modern aesthetic. The top of the box is open, revealing the contents inside. The two containers are cylindrical, one black and one white, with labels that provide product information. The card, placed above the containers, is light green with embossed text.
The packaging consists of two folding cartons, one in a dark gray color and the other in a light green color. The gray carton features a smooth, flat construction with clean edges and folds, typical of paperboard. It has a matte finish and contains product information printed in white text. The light green carton is smaller, also made of single-layer paperboard, and features a similar smooth surface. Both cartons are designed for retail display, with no visible fluted layers, indicating they are not corrugated. The overall form is rectangular, suitable for holding liquid solutions.
About the Brand
Sons delivers personalized hair loss and beard growth solutions supported by licensed clinical treatments, targeting men seeking accessible and effective grooming products. Packaging plays a critical role in reinforcing brand trust, privacy, and the medical efficacy of its offerings.
Operating in the UK market, Sons leverages a subscription-based e-commerce model with discreet home delivery. The brand's packaging approach prioritizes minimalism, clarity, and secure product presentation, reflecting both regulatory requirements for pharmaceuticals and the brand's modern aesthetic. The company's use of folding cartons and rigid boxes ensures both product safety and a consistent unboxing experience that aligns with consumer expectations in the health and wellness sector.
Key Differentiator: Sons distinguishes itself as the only UK-licensed provider for certain hair loss treatments, integrating medical-grade packaging with consumer-focused design for a balance of trust, privacy, and brand cohesion.
Design System
Visual Style
Modern, minimalist design using sans-serif typography, a muted palette of grays, greens, and black, and a strong emphasis on negative space. Matte finishes and clean edges contribute to a clinical yet approachable aesthetic.
Brand Identity
Consistent use of the Sons logo, product names in clear bold fonts, and subtle iconography. Visual hierarchy prioritizes legibility and clarity, with branding elements appearing prominently but unobtrusively on packaging surfaces.
Packaging Design
Material choices center on recyclable paperboard and rigid box substrates, with a structural focus on secure, easy-to-open formats. The design philosophy balances regulatory requirements (for prescription treatments) with a consumer-friendly, premium look.
User Experience
Packaging is designed to be discreet and user-centric, supporting privacy during delivery and ease of product identification. The unboxing process is streamlined, delivering a sense of modern professionalism and building trust from the first customer touchpoint.
Company Metrics
Business insights for Sons based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Adult men in the UK seeking clinically proven hair loss and beard growth solutions, with an emphasis on privacy, convenience, and medical credibility.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Sons based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Sons use for its products?
Sons primarily utilizes folding carton boxes and rigid boxes for product containment and retail display. These formats are selected for their protective qualities, regulatory compliance, and ability to support minimalist branding.
How does Sons address packaging sustainability?
While Sons uses recyclable paperboard materials for most primary packaging, there is limited public information on advanced sustainability initiatives such as compostable materials or carbon-neutral processes. Their packaging aligns with industry standards for recyclability in the beauty and health sector.
Does Sons' packaging support product security and privacy?
Yes, the design of Sons' packaging emphasizes secure closures and discreet presentation, supporting both product safety during transit and the privacy preferences of their customer base.
Discover other Beauty & Fitness companies
Explore more companies in the beauty & fitness industry and their packaging strategies
Orris Paris
Beauty & Fitness
Orris Paris specializes in creating artisanal skincare products that combine potent botanical ingredients with modern cleansing rituals. The company emphasizes natural, holistic practices in its formulations.
Institut Karité Paris
Beauty & Fitness
Institut Karité Paris specializes in luxury beauty products made with natural Shea Butter, offering a wide range of skincare and body care solutions. The brand combines Parisian heritage with a commitment to quality and creativity in its offerings.
Cultiv Cosmetique
Beauty & Fitness
Cultiv Cosmetique is a French skincare brand that provides organic and eco-friendly beauty products inspired by nature. They focus on effective skincare solutions for various skin concerns.