Shelly Group packaging
Shelly Group specializes in smart home automation solutions, offering a diverse range of products for energy monitoring, lighting, and security. Their packaging strategy centers on retail-ready carton formats with a focus on brand visibility, product protection, and modern design principles.
Packaging Portfolio
Shelly Group utilizes single-layer paperboard folding cartons across its product range, emphasizing retail readiness, brand differentiation, and efficient protection for electronics. Packaging formats include tuck-top closures and internal dividers, with high print quality supporting product visualization and technical information display. The use of gloss-coated exteriors aids shelf appeal, while color coding and clear typography improve SKU recognition. These solutions balance presentation, protection, and cost-effectiveness, with moderate adoption of recyclable materials.
The packaging is a folding carton made from a single layer of paperboard, featuring a smooth, flat construction without any visible fluted layers. The box is predominantly white with blue accents, showcasing a clean and modern design. The edges and folds are precise, indicating high-quality manufacturing. The top flap has a cut-out for easy opening, and the box is printed with product information and branding elements.
The packaging is a smooth, flat construction with clean edges and folds, made from single-layer paperboard. It features a predominantly white exterior with blue accents and graphics. The box is designed to hold multiple units of the product, as indicated by the 'x5' notation on the front. The surface is likely coated for a glossy finish, enhancing visual appeal. The top flap is folded down, and the box is sealed without visible tape, suggesting a tuck-tab closure.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with vibrant blue accents, showcasing a modern design. The front displays the product name 'Shelly Wave 1 Mini' prominently, along with technical specifications in smaller text. The back includes additional product information and usage instructions. The box has a glossy finish, enhancing the visual appeal.
The packaging is a small, rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with colorful graphics and text. The front displays the product name and brand prominently, while the sides include additional product information and specifications. The top has a tuck flap closure, ensuring the carton remains securely closed. The overall design is lightweight and designed for retail display.
The packaging is a smooth, flat construction with clean edges and folds, made from a single-layer paperboard. It features a predominantly white exterior with colorful graphics and text. The front displays a large image of the product, along with product specifications and branding elements. The box has a tuck-top closure and is lightweight in appearance, typical for retail packaging.
The packaging is a folding carton box made from a single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with a colorful printed section on the front displaying product information and branding elements. The interior is designed to hold multiple components securely, with dividers separating the items. The box has a tuck-top closure, allowing for easy opening and closing.
About the Brand
Shelly Group, headquartered in Sofia, Bulgaria, delivers advanced smart home products targeting both residential and commercial sectors. The company emphasizes ease of retrofitting and multiprotocol compatibility, addressing a broad spectrum of automation and energy management needs.
With a product portfolio spanning smart switches, energy meters, safety devices, and appliance controllers, Shelly Group prioritizes user-friendly integration and system flexibility. The company maintains a strong e-commerce presence and leverages visually-driven, informative packaging to support clear communication and strong brand recall. Packaging is engineered for both shelf impact and safe transit, reflecting the brand’s commitment to quality and customer satisfaction.
Key Differentiator: Shelly Group stands out for its focus on retrofit-friendly smart devices, robust energy monitoring capabilities, and consistently branded retail packaging that aligns with a modern, tech-driven identity.
Design System
Visual Style
Modern, clean typography with emphasis on sans-serif fonts; a predominantly white color palette accented by vibrant blues and product-specific colors for visual segmentation; high-contrast graphics and clear spatial hierarchy to enhance legibility and appeal.
Brand Identity
Prominent usage of the Shelly logo and product names on all packaging surfaces, supported by consistent iconography and color codes for product differentiation. Visual consistency is achieved through precise logo placement, uniform graphic styles, and standardized layouts across SKUs.
Packaging Design
Use of lightweight, single-layer paperboard folding cartons featuring tuck-tab closures and internal dividers for structural integrity. The design philosophy centers on cost-effective material use, secure product housing, and maximizing retail impact through clean lines and informative graphics.
User Experience
Packaging is optimized for clear product identification, straightforward unboxing, and immediate access to key product information. The unboxing journey emphasizes visual clarity and intuitive handling, reinforcing both the premium and accessible aspects of the brand.
Company Metrics
Business insights for Shelly Group based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Tech-savvy homeowners, small businesses, and commercial property managers seeking retrofit-ready smart automation solutions in Europe and global markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Shelly Group based on industry standards and best practices
Frequently Asked Questions
What materials does Shelly Group use for its packaging?
Shelly Group primarily uses single-layer paperboard for its folding carton boxes, optimizing for print clarity, lightweight construction, and recyclability.
How does Shelly Group ensure product protection during shipping?
Packaging designs include internal dividers and secure tuck-top closures, providing structure and minimizing movement to protect electronic components in transit.
Is Shelly Group’s packaging eco-friendly?
While the use of recyclable paperboard is a positive factor, there is limited public information on the use of advanced sustainable materials or certifications, indicating moderate but not industry-leading sustainability practices.
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