Secumar packaging
Secumar is a specialist in safety and survival equipment, with a primary focus on life jackets and buoyancy aids. Their packaging approach emphasizes product protection, clear branding, and compliance with safety standards to ensure both functionality and brand integrity.
Packaging Portfolio
Secumar applies a multi-format packaging strategy, utilizing folding carton boxes with die-cut handles for retail display, thermoformed plastic blisters with printed cardboard backing for accessories, and waterproof synthetic bags for equipment storage and transport. The selection of materials prioritizes product integrity and environmental conditions, with an emphasis on waterproofing and durability for marine and industrial applications. Branding is consistently executed through prominent logo placement and color use, while QR codes and safety labeling enhance user guidance and compliance.
The packaging is a tall, narrow box made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is a kraft brown color, typical of paperboard, and has a glossy finish on the front panel where the graphics are printed. The top of the box has a die-cut handle for easy carrying. The box is designed to stand upright and is likely intended for retail display.
The packaging consists of a clear plastic blister that holds four automatic tablets. The blister is shaped to fit the tablets snugly, with a smooth, transparent surface that showcases the product inside. The back of the blister is a cardboard backing that provides structural support and is printed with branding and product information. The overall shape is rectangular, with rounded edges.
The packaging consists of a clear plastic blister that holds four small tablets securely in place. The blister is mounted on a flat, rectangular cardboard backing that is predominantly white. The cardboard features a hanging tab at the top for retail display. The front of the cardboard is printed with product information, including the brand name 'SECUMAR' prominently displayed at the top, along with the product name 'AUTOMATIK-TABLETTEN' in a clear, legible font. The design is clean and minimalistic, focusing on the product visibility through the clear blister.
The packaging appears to be a rectangular bag designed for marine safety equipment. It is affixed to a boat railing, suggesting it is intended for outdoor use. The bag is white with a blue printed design that includes safety instructions and icons. The surface is smooth, indicating a synthetic material, likely waterproof, suitable for marine environments. The bag has a top closure, possibly with a zipper or Velcro, and features a hanging loop for easy attachment.
The image features a bright yellow life jacket alongside a length of rope and a white pouch. The life jacket is made of a buoyant material with a smooth surface, while the rope is coiled neatly beside it. The white pouch appears to be made of a lightweight, waterproof material, likely plastic, with a simple design and a logo visible on the front.
The packaging consists of a clear plastic blister with a cardboard backing. The blister is molded to fit the product securely, showcasing the contents clearly. The front features a blue header card with the SECUMAR logo prominently displayed. The overall shape is rectangular, with rounded edges, and the blister is sealed tightly to the backing.
About the Brand
Secumar provides advanced safety equipment for leisure and industrial markets, prioritizing rigorous quality control and user protection. Their packaging solutions are engineered for both in-store presence and operational durability, reflecting the brand’s focus on reliability and risk mitigation.
With a product portfolio spanning life jackets, buoyancy aids, and related accessories, Secumar consistently applies packaging that meets stringent industry requirements. Their use of retail cartons, blisters, and protective storage bags ensures that products are not only secure during transit but also accessible and identifiable in emergency situations. Attention to waterproofing, labeling clarity, and branding underpins their commitment to user safety from unboxing to deployment.
Key Differentiator: Secumar’s packaging strategy is distinguished by its seamless integration of safety requirements and brand consistency, delivering protection, clear instructions, and immediate recognizability in high-risk environments.
Design System
Visual Style
Clean, functional typography with high legibility (sans-serif fonts), a color palette dominated by blue, white, and safety yellow, and a professional, minimalistic aesthetic reflecting marine and safety cues.
Brand Identity
Frequent use of the Secumar logo, clear iconography for safety messaging, and a strong emphasis on visual consistency across product lines and packaging formats to ensure immediate brand recognition and user trust.
Packaging Design
Material selection is driven by a need for water resistance and durability (plastic blisters, synthetic storage bags), with carton board used for retail cartons. Structural designs favor upright orientation, secure closures, and product visibility for rapid identification.
User Experience
Packaging supports the customer journey by enabling quick product identification, straightforward unboxing, and immediate access to usage instructions. Design choices are made to minimize user error and enhance safety in urgent scenarios, contributing to overall brand reliability.
Company Metrics
Business insights for Secumar based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: B2C consumers and industrial clients seeking certified safety and survival equipment, including water sports enthusiasts, commercial operators, and emergency services.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Secumar based on industry standards and best practices
Frequently Asked Questions
How does Secumar ensure packaging safety for its products?
Secumar utilizes robust materials such as reinforced cartons, clear blisters, and waterproof synthetic bags to maximize product protection and maintain integrity during shipping and field use.
Are Secumar’s packaging materials environmentally sustainable?
While some packaging elements utilize recyclable materials like paperboard, the use of plastics for blisters and waterproof bags is common due to functional requirements, resulting in moderate sustainability performance.
What role does branding play in Secumar’s packaging design?
Branding elements such as the Secumar logo, color schemes, and clear labeling are consistently applied to reinforce brand identity and facilitate instant recognition, especially in safety-critical scenarios.
Does Secumar’s packaging support retail and e-commerce distribution?
Yes, the packaging portfolio includes both retail-ready formats with strong shelf presence and protective structures suitable for direct-to-consumer shipping through e-commerce channels.
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