Salomon packaging
Salomon is a global leader in sporting goods, specializing in outdoor performance equipment and apparel. Their packaging strategy prioritizes branded consistency, protective structures, and a balance of retail and shipping solutions to support both in-store and e-commerce channels.
Packaging Portfolio
Salomon’s packaging portfolio is characterized by the use of single-layer carton boxes and sturdy corrugated boxes, primarily in kraft brown with matte finishes. The structures are optimized for both retail display and e-commerce shipping, with features such as tuck-top closures, die-cut handles, and reinforced edges for durability. Branding is consistently applied through bold logos and minimalistic graphic elements, enhancing shelf presence while maintaining efficient material use. The selection of recyclable paper-based substrates aligns with industry trends towards eco-friendliness, though further advances in material innovation could improve sustainability metrics.
The packaging is a rectangular, flat box made of single-layer paperboard. It features a smooth exterior with clean, precise edges and folds. The box is primarily kraft brown in color, indicative of its paperboard material. There are no visible fluted layers, confirming it as a carton box. The construction appears sturdy enough for retail display, with a simple tuck top closure that is easy to open and close. The box has a minimalistic design with a matte finish.
The packaging is a flat, smooth, single-layer paperboard box with a kraft exterior. It features clean, precise edges and folds, indicative of a folding carton design. The box is rectangular in shape, designed to hold retail items, likely footwear or outdoor gear. The surface is free from visible fluting, confirming it is not corrugated. The box shows no signs of crushing or significant wear, suggesting it is in good condition.
The packaging consists of a corrugated box with a visible fluted inner layer, characterized by its sturdy construction suitable for shipping. The box is primarily brown with printed graphics on the exterior. It features clean edges and is designed to hold multiple food items securely. The box has a standard rectangular shape with flaps on the top and bottom for closure.
The packaging is a flat, rectangular box made from single-layer paperboard, featuring a smooth surface without any fluted layers. The box is primarily kraft brown in color with a clean, precise construction. The edges are neatly folded, and the box has a lightweight appearance typical of retail packaging. The top of the box is partially open, revealing a pair of shoes inside, with a tag hanging from one of the shoes.
The packaging is a flat, rectangular box made from a single layer of paperboard. It features a smooth surface with a matte finish, predominantly in a kraft color. The top has a printed design with a dark background and white dotted patterns, resembling a mountain range. The edges are clean and precise, with no visible fluted layers, indicating it is not corrugated. The box has a cut-out handle on one side for easy carrying, and the overall construction appears lightweight yet sturdy for retail use.
The packaging is a flat, rectangular box made of single-layer paperboard. It features a smooth, kraft-colored exterior with clean edges and precise folds. The box is lightweight in appearance and is designed for retail use. The top flap is slightly raised, indicating it is not fully closed, and there are no visible signs of wear or damage.
About the Brand
Salomon operates in the sports industry, providing a diverse range of footwear, apparel, and equipment tailored for outdoor activities. The brand’s approach to packaging is data-driven, with an emphasis on material efficiency, structural integrity, and high visual alignment with their performance-oriented identity.
Founded in 1947 and headquartered in Mexico City, Salomon serves a global B2C market with premium outdoor gear. Their packaging portfolio includes carton and corrugated boxes, optimized for both logistics safety and shelf appeal. The company demonstrates a clear focus on branding through consistent logo application and durable packaging formats, supporting their broad e-commerce and retail operations.
Key Differentiator: Salomon’s unique strength lies in integrating branded, technical packaging with robust protection standards, ensuring both customer experience and product safety across diverse shipping and retail environments.
Design System
Visual Style
Salomon employs a minimalist, functional design style with a preference for sans-serif typography and a neutral, earthy color palette (primarily kraft brown, black, and white). The visual aesthetic prioritizes clarity, durability, and a strong connection to outdoor themes.
Brand Identity
Brand identity is reinforced through the prominent display of the Salomon logo, clean iconography, and consistent use of the brand’s font and color scheme. Packaging consistently integrates key branding elements on multiple surfaces for high visibility across touchpoints.
Packaging Design
Material choices focus on recyclable paperboard and corrugated cardboard, emphasizing strength-to-weight ratio and protection during shipment. Structural design leans towards simple yet robust forms, such as folding cartons and reinforced boxes, balancing cost efficiency with product safety.
User Experience
The packaging design supports a positive customer journey by enabling easy unboxing, clear brand recognition, and reliable protection of contents. The tactile quality of materials and straightforward opening mechanisms contribute to an efficient and satisfying user experience.
Company Metrics
Business insights for Salomon based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Outdoor enthusiasts, athletes, and consumers seeking high-performance footwear, apparel, and equipment for trail running, hiking, skiing, and snowboarding.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Salomon based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Salomon use for its products?
Salomon primarily uses carton and corrugated boxes for their footwear, apparel, and equipment. These packages feature prominent branding, durable construction, and are tailored for both retail display and secure shipping.
How does Salomon address sustainability in its packaging?
Salomon utilizes recyclable materials such as kraft paperboard and corrugated cardboard in most packaging formats. While their practices align with industry standards, further transparency on sourcing and end-of-life considerations would enhance their sustainability profile.
What is the focus of Salomon’s packaging design?
The design centers on visual consistency, structural protection, and a minimalist aesthetic that reinforces the brand’s technical and performance-driven ethos.
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