Roberto Giannotti packaging
Roberto Giannotti operates in the e-commerce apparel sector, offering a curated range of clothing and accessories. Their packaging strategy emphasizes premium materials and distinctive structures to align with a high-end brand image and deliver a sophisticated unboxing experience.
Packaging Portfolio
Roberto Giannotti's packaging portfolio is heavily weighted toward rigid boxes and luxury paper shopping bags, complemented by retail cartons for accessories. Materials are primarily high-density chipboard and premium paperboard, with matte and glossy finishes for tactile and visual impact. Packaging structures utilize unique folding techniques and custom shapes, such as winged flaps and vibrant color palettes, to create a memorable presentation. Consistent logo placement and minimalist graphic elements reinforce brand recognition across all formats.
The packaging consists of two distinct boxes, both featuring a vibrant orange color. The larger box has a unique design with flared 'wings' on the sides, giving it a distinctive appearance. The smaller box is square and has a smooth, flat surface with a matching orange color. Both boxes exhibit clean edges and precise folds, indicative of high-quality construction. The surface appears to have a matte finish, enhancing the premium feel of the packaging. The boxes are adorned with minimalistic branding elements, including a subtle logo and text that align with luxury branding.
The packaging is a smooth, flat construction with clean edges and folds, made from a single layer of paperboard. It features a white exterior with a matte finish. The box has a simple, elegant design with a logo prominently displayed on the front. The edges are well-defined, indicating precise folding and assembly. There are no visible fluted layers, confirming it as a carton box rather than a corrugated option.
The packaging consists of a sturdy gift bag made from thick paperboard with a glossy finish, featuring a green handle. Inside, there is a rigid box with a similar design, and a folded booklet. The bag has a clean, white surface with a subtle green tree graphic and the brand name prominently displayed. The box is also white with green accents, matching the bag's design. The booklet is neatly folded and contains instructions or information related to the product.
The packaging is a rectangular folding carton with a smooth, flat construction. The exterior is predominantly white with a glossy finish, featuring a colorful pattern of small icons along the bottom edge. The top has a centered logo in a contrasting color, enhancing its visibility. The edges are clean and precise, indicating high-quality manufacturing. The box appears lightweight and is designed for retail display.
The packaging consists of a luxurious golden gift box with a thick, sturdy construction, featuring a smooth surface. The box has a unique shape with flaps that resemble wings on either side. Accompanying the box is a matching golden shopping bag with a flat bottom and two handles. The overall appearance is elegant and premium, suitable for high-end products.
The image features a luxury gift box and a shopping bag. The gift box is rectangular with a sturdy construction, likely made of thick chipboard, and is covered in a vibrant yellow paper with a matte finish. It has a simple yet elegant design with minimal graphics. The shopping bag is also yellow, made of thick paper, with a smooth surface and features two black ribbon handles. Both items have a cohesive design aesthetic.
About the Brand
Roberto Giannotti is a direct-to-consumer apparel brand specializing in contemporary clothing and fashion accessories. The company leverages a robust e-commerce platform to deliver modern, stylish products, supported by a packaging approach that reinforces luxury positioning.
With a monthly revenue of approximately $128,175 and a team of 19 employees, Roberto Giannotti has established a strong online presence in the Italian market. The brand's packaging utilizes high-quality rigid boxes, luxury shopping bags, and retail cartons, engineered for visual impact and product protection. Attention to branding and the use of custom design elements are central to their packaging strategy.
Key Differentiator: Roberto Giannotti distinguishes itself through luxury-grade packaging solutions that integrate strong brand identity cues, unique box structures, and a focus on the sensory unboxing experience.
Design System
Visual Style
The visual design employs minimalist typography with sans-serif fonts, a bold use of color (gold, orange, yellow, and white), and clean geometric forms. The aesthetic is modern, elegant, and distinctly premium.
Brand Identity
Branding is consistent and prominent, with the Roberto Giannotti logo and name featured on all packaging types. Iconography is minimal, relying on subtle graphic motifs such as winged shapes or tree graphics to enhance recognition without clutter.
Packaging Design
Material selection prioritizes rigid chipboard for structural integrity and premium paperboard for cartons. Structural design emphasizes clean folds, unique shapes, and premium finishes, aligning with a luxury unboxing philosophy.
User Experience
The design system is focused on delivering a high-impact unboxing experience, using visual and tactile cues to elevate perceived value. Packaging supports the customer journey by reinforcing brand identity at every touchpoint, from delivery to product reveal.
Company Metrics
Business insights for Roberto Giannotti based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fashion-conscious consumers in Italy and Europe seeking contemporary apparel and accessories with a premium brand experience.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Roberto Giannotti based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Roberto Giannotti use for their apparel and accessories?
Roberto Giannotti employs a mix of rigid boxes, luxury gift bags, and custom retail cartons. These solutions utilize premium paperboard and chipboard materials, often with matte or glossy finishes, and incorporate unique shapes and branding elements for visual distinction.
How does Roberto Giannotti's packaging support logistics and product safety?
Their packaging is structurally robust, especially the rigid boxes and thick shopping bags, which provide excellent product protection during handling and transit. Clean construction and precise folds further enhance logistics safety.
Is sustainability considered in Roberto Giannotti's packaging strategy?
While the brand shows commitment to sustainability in its broader business model, the packaging assessment indicates a focus on recyclable paper-based materials. However, the use of multi-material rigid boxes may limit recyclability in some cases.
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