Remington packaging
Remington is a longstanding leader in the firearms and ammunition industry, producing rifles, shotguns, and gun care products. Their packaging strategy emphasizes retail visibility, robust branding, and product protection through the use of printed carton and rigid boxes tailored for ammunition and accessories.
Packaging Portfolio
Remington’s packaging portfolio is dominated by single-layer paperboard folding cartons engineered for ammunition retail. These cartons use precise folds, clean edges, and high-impact color printing for maximum shelf presence and brand clarity. Select products utilize rigid, transparent plastic boxes for enhanced visibility and cartridge protection, especially in bulk or premium offerings. Across the portfolio, packaging structures are optimized for product security, retail display, and efficient transportation, with all designs emphasizing clear product labeling and consistent brand cues.
The packaging is a flat, rectangular box made from single-layer paperboard. It features smooth, clean edges and precise folds, indicative of a folding carton. The exterior is printed with vibrant colors and graphics, prominently displaying the Remington logo and product information. The box has a glossy finish, enhancing its visual appeal. There are no visible fluted layers, confirming it as a carton box.
The packaging consists of several retail cartons made of single-layer paperboard. Each carton features a smooth, flat construction with clean edges and folds. The boxes are primarily yellow and gray, with bold graphics and product information prominently displayed. The front of the cartons showcases the product name and brand logo, while the sides contain additional details about the ammunition. The overall appearance is designed for retail visibility and appeal.
The packaging consists of several folding cartons made of single-layer paperboard. Each box has a smooth, flat construction with clean edges and precise folds. The boxes are predominantly colored with a mix of green, black, and white, featuring vibrant graphics and product information. The surface appears to have a matte finish, enhancing the visibility of the printed elements. The boxes are designed for retail display, showcasing product details prominently on the front.
The packaging is a clear plastic box containing rows of ammunition cartridges. The box has a rectangular shape with a transparent exterior, allowing visibility of the contents. The front features a printed label with a green background, prominently displaying the product name and details. The label includes a large image of a cartridge and text indicating '22 GOLDEN HUNTER HOLLOW POINT' along with the quantity of 100 cartridges.
The image features multiple retail cartons, each made of smooth, single-layer paperboard. The boxes are predominantly rectangular with clean edges and precise folds. They exhibit a variety of colors and graphics, primarily using green, yellow, and blue tones. The boxes are designed for retail display, showcasing product information prominently on the front. Each box has a flat top and bottom, with tuck flaps for closure. The overall appearance is lightweight and suitable for retail environments.
The packaging is a flat, rectangular box made of single-layer paperboard. It features a smooth surface with clean edges and folds, typical of retail packaging. The box is predominantly black with green accents, showcasing a modern design. The front displays the product name 'Remington STANDARD V' in bold yellow lettering, accompanied by images of the ammunition cartridges. The sides contain additional product information and branding elements.
About the Brand
Remington is a prominent U.S. firearms and ammunition manufacturer with a legacy dating back to 1816. The company is recognized for its broad product lineup, including rifles, shotguns, handguns, and related accessories. Remington’s packaging is designed to deliver strong shelf presence and brand recognition while maintaining product integrity.
Packaging at Remington centers on single-layer paperboard cartons and occasional rigid plastic boxes, primarily for retail ammunition. Visual consistency across packaging aligns closely with Remington’s heritage, employing signature colors and clear product labeling. The company’s procurement and logistics teams maintain a focus on packaging that balances cost efficiency, durability, and consumer-facing design.
Key Differentiator: Remington’s integration of high-impact branding with packaging formats specifically engineered for ammunition sets it apart in a sector that demands both safety and retail competitiveness.
Design System
Visual Style
Typography is bold and sans-serif, ensuring legibility for product names and specifications. The color palette relies on Remington's signature green, accented by yellow, black, and white for contrast and differentiation across SKUs. The overall aesthetic is utilitarian yet visually assertive, supporting both retail impact and brand heritage.
Brand Identity
The Remington logo is prominently featured on all packaging, typically in high-contrast placements. Iconography is minimal, focusing on clear ammunition and caliber indicators. Visual consistency is maintained through repeated use of corporate colors and standardized label layouts.
Packaging Design
Material choices favor single-layer paperboard for cartons—balancing weight and structural integrity—supplemented by rigid plastics where additional protection or display value is required. Structural design prioritizes secure closure systems, stackability, and minimal material waste, reflecting a commitment to both safety and efficiency.
User Experience
Packaging is engineered for straightforward unboxing, with clear labeling and logical organization to support both retail shoppers and end users. The design journey emphasizes product confidence, ease of identification, and alignment with Remington’s brand promise of reliability and quality.
Company Metrics
Business insights for Remington based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Hunters, sport shooters, law enforcement, and firearm enthusiasts seeking reliable ammunition and firearm products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Remington based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Remington primarily use?
Remington primarily utilizes single-layer paperboard folding cartons for ammunition, complemented by rigid plastic boxes for select products to enhance protection and visibility.
How does Remington address product safety in packaging?
Remington's packaging is designed to provide robust protection against physical damage and environmental factors, leveraging durable materials and secure closure systems to ensure safe transport and storage.
Is Remington’s packaging eco-friendly?
Remington’s packaging features recyclable materials such as paperboard cartons, but the use of plastic in some rigid boxes lowers its overall sustainability score relative to more eco-focused industries.
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