Rekor packaging
Rekor specializes in nutritional supplements and care products for horses and dogs, applying over 30 years of animal health expertise. Their packaging approach emphasizes practicality and clear branding, utilizing functional structures and materials tailored for both retail and direct-to-consumer channels.
Packaging Portfolio
Rekor’s packaging portfolio encompasses single-layer paper bags for dry goods, cylindrical plastic bottles with screw caps for liquid and powdered supplements, and carton boxes for retail multipacks. Material choices focus on cost-effective, recyclable substrates such as paperboard and plastic, with packaging structures designed to optimize product protection and regulatory labeling. Branding is consistently applied through prominent logos and clear product information, supporting both shelf impact and consumer trust. Packaging is tailored for both e-commerce fulfillment and traditional retail environments, balancing logistics efficiency with brand visibility.
The packaging is a folding carton designed to hold four beverage cans. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly colored with a vibrant design that includes images of a passionfruit and branding elements. The edges are clean and precise, with folds that create a sturdy structure for retail display. The carton has a glossy finish, enhancing its visual appeal.
The packaging is a flat, rectangular box made of single-layer paperboard. It features a smooth surface with clean edges and folds. The box is predominantly blue with vibrant graphics showcasing the product, including images of the ice cream sandwiches. The front displays the product name 'FatBoy' prominently in bold, white lettering, along with the flavor 'Cookies 'n Cream'. The sides of the box contain nutritional information and product details in smaller text. The overall design is colorful and appealing, aimed at attracting consumers in a retail environment.
The packaging is a paper bag made from a single layer of paper, featuring a smooth, flat construction. It is predominantly white with black text and graphics. The bag has a rectangular shape and is designed to hold flour, as indicated by the product information. The edges are clean and precise, with no visible fluted layers, indicating it is not corrugated. The surface has a matte finish, giving it a simple yet professional appearance. The bag includes a top fold for closure, which is typical for this type of packaging.
The packaging consists of a folding carton designed to hold two cans of hard cider. It features a smooth, flat construction without any visible fluted layers, indicative of single-layer paperboard. The exterior is predominantly green with a glossy finish, showcasing vibrant graphics. The front displays a large image of a pear and the product name 'REKORDERLIG' in bold, prominent lettering. The sides have additional product details and branding elements.
The packaging is a cylindrical plastic container with a white screw cap. The container has a smooth surface with a matte finish, and it is predominantly white with orange and green printed graphics. The label features the product name 'WORMLESS' in bold orange letters, along with additional text in smaller fonts. The container has a clean and professional appearance, suitable for retail display.
About the Brand
Rekor delivers a diverse portfolio of natural supplements and hygiene products for equine and canine health, grounded in a tradition of quality and animal welfare. The brand's packaging solutions focus on straightforward, functional formats that prioritize product protection and clear communication of product benefits.
The company's packaging mix includes single-layer paper bags, carton boxes, and cylindrical plastic containers with screw caps, optimized for both shelf visibility and logistics performance. Emphasis is placed on professional labeling, consistent logo placement, and information-rich designs, supporting both consumer trust and regulatory requirements. While the aesthetic is clean and practical, there is a moderate presence of custom branding elements to reinforce product identity in a competitive retail environment.
Key Differentiator: Rekor’s unique position stems from its integration of animal welfare values with a pragmatic packaging strategy focused on product safety, regulatory compliance, and brand clarity.
Design System
Visual Style
Rekor employs a clean, utilitarian visual style with sans-serif typography, a white-dominant color palette accented by bold product-specific colors (orange, green), and matte or gloss finishes depending on format. Graphics are informative and visually organized to support rapid product identification.
Brand Identity
Logos and company names are prominently displayed on all packaging, ensuring high brand recall. Iconography is minimal, with most emphasis placed on text and essential visual cues. Visual consistency is maintained across SKUs through standardized labeling and color coding.
Packaging Design
Material selection favors single-layer paper, paperboard, and HDPE plastic, prioritizing recyclability and cost management. Structural design is straightforward, with folded cartons, rectangular paper bags, and ergonomic plastic bottles chosen for efficient storage, stacking, and retail display.
User Experience
The design approach supports a seamless customer journey by emphasizing product integrity and clear communication. Labels are information-dense yet legible, aiding informed decisions, while packaging formats facilitate easy opening and usage, aligning with the brand’s pragmatic and trustworthy image.
Company Metrics
Business insights for Rekor based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: French pet owners seeking high-quality supplements and care products for horses and dogs, with a focus on health and well-being.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Rekor based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Rekor use for its products?
Rekor primarily utilizes single-layer paper bags for dry goods, carton boxes for retail packaging, and cylindrical plastic containers for liquids and supplements, balancing durability, shelf presence, and labeling requirements.
How sustainable are Rekor’s packaging materials?
Rekor demonstrates moderate sustainability by employing recyclable paper-based materials for a portion of its portfolio, though reliance on plastic containers for certain products reflects an area for further eco-innovation.
Does Rekor’s packaging enhance the unboxing experience?
While Rekor’s packaging is designed with clarity and protection in mind, the unboxing experience is functional rather than premium, focusing on efficiency and information rather than luxury or emotional impact.
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