rebottled packaging
Rebottled transforms post-consumer wine bottles into functional glassware and home decor, utilizing packaging that prioritizes sustainability and efficient presentation. Their approach centers on minimalist carton solutions designed to reinforce eco-friendly values while supporting product visibility and protection.
Packaging Portfolio
Rebottled’s packaging portfolio is dominated by folding carton boxes constructed from single-layer kraft and white paperboard, frequently integrating die-cut windows to enhance product visibility and consumer trust. The packaging design leverages minimalist graphics, brand-forward labeling, and a mix of natural and premium finishes such as gloss coatings. Structural features like tuck flaps, perforated tabs, and upright retail formats are consistently applied to balance shelf appeal, product protection, and sustainability goals. The absence of excessive plastic and the use of recyclable materials position their solutions well for environmental compliance and consumer preference in the eco-friendly segment.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction without fluted layers. The exterior is primarily kraft brown with black diagonal stripes, providing a modern aesthetic. The front has a die-cut window that allows visibility of the contents, which are two green glasses. The edges are clean and precise, indicative of quality manufacturing. The carton is lightweight and designed for retail display.
The packaging consists of a tall, rectangular carton box made from a single layer of paperboard. The exterior features a kraft brown color with a smooth finish, and it has a cut-out window on the front that allows visibility of the contents inside. The box is designed to hold two glass tumblers, which are visible through the window. The edges are clean and precise, indicating a well-constructed folding carton. The top of the box has a tab closure that secures the contents inside. The overall design is minimalistic, with a focus on functionality and presentation.
The packaging is a tall, rectangular folding carton designed to hold two green glasses. It features a smooth, flat construction with clean edges and folds, indicative of single-layer paperboard. The exterior is predominantly white with colorful graphics and images of the product. The top of the carton has a cut-out window showing the glasses inside, enhancing visibility. The carton is designed for retail display, with a glossy finish that adds a premium feel.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly kraft brown with a glossy finish, showcasing a transparent window that displays the glass straws inside. The top has a perforated tab for easy hanging display. The front of the carton includes printed text and graphics, with a minimalist design emphasizing sustainability.
The packaging is a tall, rectangular folding carton made from a smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is predominantly white with colorful graphics depicting the product and its features. The top of the carton has a tuck flap closure, and the overall design is lightweight in appearance.
About the Brand
Rebottled is a Netherlands-based company specializing in upcycling used wine bottles into premium glassware and home accessories. Their packaging reflects a commitment to sustainable materials, predominantly employing single-layer paperboard carton boxes with minimalist, modern aesthetics.
Founded in 2017, Rebottled operates in the eco-conscious home and garden segment, focusing on energy-efficient production and responsible material sourcing. The company’s packaging consistently utilizes kraft and white paperboards, clear die-cut windows for product visibility, and straightforward, brand-forward graphics. This pragmatic approach supports both retail display requirements and direct-to-consumer logistics, balancing sustainability with functional performance.
Key Differentiator: Rebottled uniquely combines circular economy principles in both product and packaging, ensuring that eco-design is embedded at every stage from upcycled materials to recyclable packaging.
Design System
Visual Style
Clean sans-serif typography combined with a restrained color palette of kraft brown, white, and accent graphics (muted greens, blacks). The overall aesthetic is minimalist and modern, supporting clarity and eco-conscious appeal.
Brand Identity
Consistent use of the Rebottled logo and company name on all packaging surfaces, with straightforward iconography and minimal decorative elements. High visual coherence is maintained across different SKUs, reinforcing brand recognition.
Packaging Design
Material selection prioritizes recyclable single-layer paperboard with options for die-cut windows, glossy accents, and minimal plastic. The structural philosophy focuses on flat-pack efficiency, product visibility, and ergonomic consumer interaction.
User Experience
Packaging is designed to be intuitive to open, with visible products and clear sustainability messaging enhancing the customer journey. The design supports brand storytelling and aligns with the expectations of eco-conscious buyers seeking transparency and environmental responsibility.
Company Metrics
Business insights for rebottled based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers in the home and garden sector, primarily located in European metropolitan areas with strong interest in sustainable living and premium upcycled goods.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for rebottled based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Rebottled use for their products?
Rebottled primarily uses single-layer paperboard folding cartons with die-cut windows for product visibility, emphasizing recyclable materials and minimalist branding.
How does Rebottled ensure the sustainability of its packaging?
Sustainability is prioritized through the use of recyclable kraft and white paperboard, minimal plastic content, and design choices that support easy recycling and material recovery.
Does the packaging provide adequate protection during shipping?
The carton boxes offer moderate protection suitable for retail and e-commerce, but additional secondary packaging may be required for optimal protection during long-distance shipping.
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