Rebalance+ packaging
Rebalance+ delivers weight management solutions through fiber shakes and nutritional supplements, utilizing direct-to-consumer distribution. Their packaging prioritizes modern, minimalist aesthetics and functional structures that support product safety and consumer convenience.
Packaging Portfolio
Rebalance+ employs a portfolio of packaging solutions including cylindrical plastic and chipboard containers, rigid boxes, and flexible stand-up pouches, each tailored to specific product and logistical requirements. The use of clear and colored plastics provides product visibility while ensuring containment and freshness of powdered supplements. Chipboard adds structural rigidity for premium feel, while flexible pouches offer lightweight, resealable options suited for on-the-go consumption. All packaging formats prioritize clean lines, minimal graphics, and clear branding, balancing shelf appeal with practical user needs.
The packaging is a cylindrical container with a smooth, flat surface. It features a clear plastic lid that screws on securely. The body of the container is predominantly white with a matte finish, and it has a clean, modern aesthetic. The container is designed to hold powdered contents, likely a nutritional supplement, and is lightweight yet sturdy.
The packaging consists of four cylindrical containers, each with a smooth, glossy finish. The containers are made of thick chipboard, providing a sturdy and premium feel. Each container has a lid that fits snugly on top, showcasing a clean and modern design. The colors of the containers vary, with one being pink, another beige, and the others in white and silver. The containers feature minimalistic graphics and icons, indicating the product type and benefits.
The packaging is a cylindrical container with a smooth, glossy finish. It features a predominantly pink exterior with a white lid. The container has a clean and modern design, with rounded edges and a seamless appearance. The surface is free from any visible fluting or corrugation, indicating it is made from a single layer of material.
The packaging consists of two stand-up pouches made from a flexible material. Each pouch has a smooth, flat surface with a matte finish. The pouches are designed to stand upright and feature a resealable top. The overall shape is rectangular with rounded edges, and the pouches are slightly wider at the bottom, allowing them to hold contents securely. The front side displays printed information, while the back side contains additional product details.
The packaging is a cylindrical container with a clear plastic body and a white plastic lid. The container is designed to hold powdered dietary supplements, featuring a smooth surface without any visible fluted layers. The body of the container is transparent, allowing visibility of the product inside. The lid has a clean, flat top with a slight dome shape, contributing to a modern aesthetic.
About the Brand
Rebalance+ is a Dutch health brand specializing in fiber-based dietary shakes and supplements designed for sustainable weight management. The company leverages a D2C model, focusing on education, scientific research, and customer guidance to differentiate itself in the competitive health and wellness market.
Packaging choices at Rebalance+ reflect its commitment to a clean, health-centric image, with clear plastic and chipboard containers, stand-up pouches, and rigid boxes. The branding is consistently applied across all packaging formats, using minimalist design language and contemporary color palettes to reinforce the product’s health and wellness positioning. Packaging is designed for both shelf appeal and logistical efficiency, aligning with consumer expectations for premium, easy-to-use nutrition products.
Key Differentiator: Rebalance+ stands out for its integration of research-backed fiber formulations, a strong educational marketing approach, and consistent premium packaging that communicates product quality and health values.
Design System
Visual Style
Minimalist typography (sans-serif, high legibility), with a contemporary color palette featuring whites, pinks, beiges, and accent silvers. The overall aesthetic is clean, modern, and approachable, evoking a sense of wellness and simplicity.
Brand Identity
Brand assets, including the 'REBALANCE' logo and product-specific icons, are consistently applied across all packaging. Visual consistency is maintained through strict adherence to color schemes, iconography, and typographic hierarchy, supporting immediate brand recognition.
Packaging Design
Material choices favor recyclable plastics, chipboard for rigidity, and flexible laminate pouches. Structural design emphasizes cylindrical forms for powdered products and stand-up formats for portability, reflecting a philosophy of functional minimalism and ergonomic handling.
User Experience
Design elements facilitate a seamless customer journey, with easy-open lids, resealable closures, and clear product information supporting both first-time and repeat use. The unboxing experience is curated for clarity and minimal waste, reinforcing brand values of health and modernity.
Company Metrics
Business insights for Rebalance+ based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking research-backed, convenient weight management products, primarily in the Netherlands and broader EU markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Rebalance+ based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Rebalance+ utilize for its products?
Rebalance+ employs cylindrical containers made from plastic and chipboard, as well as flexible stand-up pouches and rigid boxes. These formats are chosen for product protection, convenience, and alignment with the brand’s modern, health-focused image.
How does Rebalance+ address sustainability in its packaging?
While the brand uses recyclable plastics and chipboard, there is limited evidence of advanced sustainable materials or certifications. The use of locally produced packaging helps reduce transportation-related emissions, but further improvements could include increased use of compostable or bio-based materials.
How does packaging contribute to Rebalance+'s customer experience?
Packaging is designed for visual appeal and functionality, providing a clean unboxing experience and ensuring product safety during transit. The minimalist design and clear branding support both first impressions and ongoing brand recognition.
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