Rays SpA packaging
Rays SpA operates in the health, safety, and cosmetics sectors, offering medical devices and personal protective equipment with a focus on quality and innovation. Their packaging approach emphasizes durability, clear branding, and functional design tailored to both professional and consumer needs.
Packaging Portfolio
Rays SpA’s packaging portfolio features a mix of rigid plastic storage containers, chipboard rigid boxes, and single-layer folding cartons tailored for medical, PPE, and cosmetic applications. Materials are selected for durability and stackability, supporting both transit safety and efficient warehouse handling. Retail cartons are designed with flat, crisp edges for shelf impact, while branding is consistently integrated through bold logos and product information. The approach prioritizes functional performance, regulatory compliance, and clear product identification, with some use of recyclable components in secondary packaging.
The packaging is a flat, rectangular folding carton designed for retail display. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly green with white text and graphics, providing a clean and modern appearance. The edges are crisp and well-defined, indicative of precise manufacturing. The carton is designed to hold latex surgical gloves, as indicated by the product information displayed prominently on the front.
The image features two storage crates in green and beige, labeled with the brand 'RAYS'. The crates are sturdy and made of durable plastic, designed for stacking and storage. In front of the crates, there are several plastic bags containing clothing items, each bag displaying the brand name 'RAYS' in a prominent, bold font. The bags are transparent, allowing visibility of the contents.
The packaging is a sturdy, stackable storage box made from thick chipboard. It features a blue exterior with a glossy finish, and the edges are clean and precise. The box has a rectangular shape with a lid that fits securely on top. The surface is smooth, and there are no visible fluted layers, indicating a rigid construction. The box is designed for durability and premium appearance.
The packaging consists of two identical folding cartons made of smooth, single-layer paperboard. Each box has a clean, flat construction with precise edges and folds. The exterior is a light kraft color, featuring minimalistic black graphics. The top of the box has a cut-out handle for easy carrying, and the opening is designed for dispensing tissue. The overall shape is rectangular, typical for tissue packaging.
The packaging is a sturdy, stackable storage box with a rectangular shape. It features a durable construction with thick walls, indicative of chipboard material. The box is designed with a lid that can be securely closed, and it has integrated handles on the sides for easy lifting. The exterior is smooth with a matte finish, and the color is a light beige. The box has a clean and modern appearance, suitable for storage or organization purposes.
The packaging is a sturdy, stackable storage container made of a durable plastic material. It features a rectangular shape with a lid that can be securely closed. The container has a beige color with a smooth surface finish. The sides are reinforced, providing additional strength, and it has handles on either side for easy carrying. The front displays clear markings indicating the volume (20L) and the product name 'JAPAN POWER'. There are also various symbols indicating handling instructions.
About the Brand
Rays SpA delivers a broad portfolio of medical devices, personal protective equipment, and cosmetics, serving both B2B and B2C markets. With over 25 years of experience, the company leverages robust packaging solutions to ensure product integrity, safety, and regulatory compliance across its diverse product lines.
The company's packaging strategy incorporates sturdy rigid boxes, durable stacking containers, and retail-ready folding cartons. Emphasis is placed on material strength and clear product identification, with packaging engineered for efficient logistics and easy handling. Branding is consistently integrated across formats to reinforce identity and support traceability throughout the supply chain.
Key Differentiator: Rays SpA stands out for its integration of customizable packaging solutions, strong sectoral branding, and a focus on high-quality, functional designs that support both safety and consumer experience.
Design System
Visual Style
Clean sans-serif typography, a palette dominated by greens, blues, and neutrals, and a functional, modern aesthetic focused on clarity and professionalism.
Brand Identity
Prominent RAYS logo placement, clear product nomenclature, and use of consistent icons for handling and safety. Brand elements are integrated across containers and cartons for strong visual continuity.
Packaging Design
Preference for durable plastics and chipboard for primary packaging, with structural designs that support stackability, secure closure, and easy handling. Folding cartons use smooth paperboard for print clarity and retail presentation.
User Experience
Packaging design supports efficient unboxing and product access for professionals, with clear labeling and ergonomic features. The visual system reinforces safety and reliability, aligning with the company’s health sector positioning.
Company Metrics
Business insights for Rays SpA based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Healthcare professionals, institutional buyers, safety product distributors, and cosmetics retailers across B2B and B2C channels in Europe, with a strong focus on regulated industries.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Rays SpA based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Rays SpA use?
Rays SpA utilizes a mix of rigid plastics, chipboard, and single-layer paperboard for its packaging, chosen for durability, stackability, and suitability for medical and safety products.
How does Rays SpA address logistics and transport safety?
Packaging is engineered for stackability, secure closure, and reinforced strength, minimizing damage risk during transit and supporting efficient storage and distribution.
Is sustainability a focus in Rays SpA’s packaging strategy?
While some recyclable materials are used, the primary focus is on durability and product protection. There is moderate integration of eco-friendly materials, with potential for further sustainable innovation.
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