Pura Collagen packaging
Pura Collagen is a UK-based provider of scientifically formulated collagen supplements targeting wellness and beauty. Their packaging strategy emphasizes clean, premium carton and rigid formats, integrating strong branding elements with a focus on user appeal and retail display effectiveness.
Packaging Portfolio
Pura Collagen's packaging portfolio centers on cylindrical carton boxes and rigid containers constructed from high-grade paperboard. The packaging features both matte and glossy finishes, with precise, seamless edges to ensure structural integrity and a premium tactile feel. Visual consistency is achieved through minimalist labeling, bold typography, and gradient color accents to differentiate product lines. The design aligns with retail requirements, balancing product protection, shelf visibility, and consumer unboxing satisfaction.
The packaging consists of two cylindrical containers, one larger and one smaller, both featuring a smooth, white exterior with a glossy finish. The top of each container is adorned with a gold-colored lid, providing a premium appearance. The containers have clean, precise edges and are designed for retail display. The labels feature a modern design with a light color palette and minimalistic text, enhancing the overall aesthetic appeal.
The packaging is a cylindrical carton with a smooth, flat construction. It features a white exterior with a gradient yellow-orange top. The edges are clean and precise, indicating a well-constructed folding carton. The surface has a matte finish, giving it a premium look. The front displays the product name 'glow+' prominently, along with descriptive text about its benefits. The overall design is minimalist and modern, appealing to a health-conscious audience.
The packaging is a smooth, flat construction made of single-layer paperboard. It features clean, precise edges and folds, typical of retail packaging. The exterior is predominantly white with colorful graphics and text. The surface has a matte finish, providing a clean appearance. The packaging includes a clear brand logo and product information on the front, with nutritional details and serving suggestions on the back.
The packaging is a cylindrical container with a smooth, flat surface and clean edges. It features a light pink lid and a white body with printed graphics. The overall appearance is sleek and modern, suitable for retail display. The container has a matte finish, giving it a premium feel.
The packaging consists of cylindrical containers made from smooth, flat paperboard. Each container features a clean, precise construction with a glossy finish. The containers are predominantly white with colorful gradient tops, showcasing a modern and appealing design. The labels on the containers include product names and branding elements in a clear, legible font, enhancing visibility and attractiveness.
The packaging consists of cylindrical containers made from a smooth, single-layer paperboard. Each container features a clean, flat construction with precise edges and folds. The surface is predominantly white with a gradient color scheme transitioning from light to darker shades at the top. The containers have a matte finish, giving them a premium appearance. Each container is labeled with product names in bold, modern fonts, accompanied by minimalist graphics representing the product's benefits.
About the Brand
Pura Collagen specializes in collagen supplements designed for skin, joint, and overall health. Operating a direct-to-consumer (D2C) model, the company delivers products with a focus on scientific rigor, transparency, and ingredient quality.
The brand leverages a health-centric, science-driven approach to supplement design, targeting consumers seeking evidence-based wellness solutions. Packaging is an integral part of their value proposition, with cylindrical carton boxes and rigid containers that reinforce product quality, shelf presence, and premium positioning. The consistent use of clean, modern visual elements aids in establishing trust and recognition.
Key Differentiator: Pura Collagen distinguishes itself through a combination of clinical transparency, minimalist packaging design, and a commitment to ingredient integrity, supported by a visually cohesive and informative packaging system.
Design System
Visual Style
Modern sans-serif typography, predominantly white backgrounds paired with soft gradient color transitions (yellow, pink, gold, orange), and minimalist graphic elements. The overall aesthetic is clean, scientific, and approachable, supporting a premium health positioning.
Brand Identity
Consistent application of the PURA logo and product sub-branding (e.g., flex+, glow+), clear iconography indicating benefits, and uniform placement of product information. Visual consistency is maintained across all packaging, reinforcing brand recognition.
Packaging Design
Primary use of recyclable paperboard for cylindrical carton and rigid box structures, favoring materials with both aesthetic and protective qualities. The structural design prioritizes ease of use, clean lines, and secure closures to maintain product integrity.
User Experience
Packaging is optimized for the direct-to-consumer journey, offering clear product information, straightforward opening mechanisms, and a visually rewarding unboxing sequence. The design guides users from initial impression to product engagement, supporting both brand trust and satisfaction.
Company Metrics
Business insights for Pura Collagen based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the UK and Europe seeking scientifically backed collagen supplements for beauty, joint, and wellness benefits.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Pura Collagen based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Pura Collagen use for its supplements?
Pura Collagen primarily utilizes cylindrical carton boxes and rigid containers, featuring smooth paperboard construction with glossy or matte finishes, designed for both logistics efficiency and premium retail display.
How does Pura Collagen's packaging support product integrity?
The containers are constructed with durable, single-layer or rigid paperboard, offering protection against moisture, contamination, and physical impact during shipping and handling.
Is Pura Collagen's packaging environmentally friendly?
While the packaging uses recyclable paperboard materials, the inclusion of glossy finishes and rigid elements may moderate overall sustainability. The brand demonstrates a moderate to high commitment to eco-friendly packaging within its market segment.
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