PerNaturam packaging
PerNaturam specializes in natural dietary supplements and health products for pets, leveraging over 30 years of expertise in animal nutrition. Their packaging strategy utilizes a combination of eco-friendly paper bags, stand-up pouches, and plastic containers, reflecting a focus on sustainability and product integrity.
Packaging Portfolio
PerNaturam's packaging portfolio is characterized by the extensive use of brown kraft paper bags, resealable stand-up pouches with transparent windows, and cylindrical plastic containers for product stability. These solutions are chosen for their balance of product protection, shelf appeal, and environmental responsibility. The stand-up pouches integrate zippers for resealability and portion control, while the plastic containers are reserved for granulates and sensitive products, ensuring moisture protection. The use of clear, informative labels and earthy color palettes contributes to both regulatory compliance and consumer trust.
The packaging consists of a large white plastic container with a smooth surface and a matching lid. The container is cylindrical in shape and features a label wrapped around its body. The label has a glossy finish and includes vibrant colors, predominantly white with green and purple accents. The text is clear and legible, with a prominent product name and description. The lid appears to be a snap-on type, ensuring a secure closure.
The packaging consists of three stand-up pouches in varying sizes (500g, 1kg, and 3kg) made from a brown kraft paper material. Each pouch features a clear front window that displays the product inside. The pouches have a flat bottom allowing them to stand upright. The top of each pouch is sealed and includes a resealable zipper for easy access. The design includes vibrant green and floral graphics with product information prominently displayed.
The packaging consists of three paper bags of varying sizes, each with a flat bottom and a fold-over top. The bags are made from a brown kraft paper material, giving them a natural and eco-friendly appearance. Each bag features a prominent label with a green and yellow color scheme, showcasing product information and branding elements. The labels include images of the product and a logo, with clear, legible text.
The packaging consists of multiple bags and containers. The bags are made of kraft paper with a smooth finish, featuring a flat construction without fluted layers. They have clean, precise edges and folds, and are primarily brown with green and white printed graphics. The containers are made of plastic with a smooth surface, featuring a green base and a white lid, designed for easy stacking. The overall appearance is clean and organized, suitable for retail display.
The packaging consists of three stand-up pouches in varying sizes (50g, 1kg, and 3kg) made from a brown kraft paper-like material. Each pouch features a flat bottom that allows it to stand upright. The pouches have a smooth surface with a matte finish, and the edges are cleanly sealed. The front of each pouch displays a large, colorful label with a green background, featuring images of herbs and a prominent product name. The pouches are designed for easy visibility and accessibility.
About the Brand
PerNaturam is a Germany-based provider of natural pet supplements and herbal remedies, emphasizing holistic animal health. The company’s product range addresses the nutritional and preventive care needs of a variety of pets, including dogs, cats, horses, and poultry.
With a business model centered on direct-to-consumer e-commerce, PerNaturam maintains rigorous quality standards, avoiding genetic engineering and animal testing. Their packaging approach prioritizes both functional protection and environmental responsibility, with a portfolio dominated by kraft paper bags, resealable stand-up pouches, and robust plastic containers for sensitive items. The company’s branding is tightly integrated into its packaging, leveraging earthy color schemes and botanical imagery to reinforce natural positioning.
Key Differentiator: A distinct focus on natural nutrition and preventive animal care, combined with consistent use of eco-conscious packaging and detailed product information, sets PerNaturam apart in the premium pet supplement segment.
Design System
Visual Style
The visual style features earthy, natural tones such as brown, green, and white, complemented by botanical illustrations. Typography relies on clear, readable sans-serif fonts for product information, with occasional serif accents for headings.
Brand Identity
Branding is consistent across packaging with prominent use of the PerNaturam logo, cohesive color schemes, and detailed product labels. Iconography is minimal, relying on strong logo placement and botanical imagery to reinforce brand identity.
Packaging Design
Material selection prioritizes recyclable kraft paper and minimal plastic, with structures including stand-up pouches, flat-bottom bags, and robust plastic tubs. Structural design focuses on ease of storage, resealability, and clear product visibility.
User Experience
Packaging is designed for intuitive use, supporting resealability, clear portioning, and easy product identification. The natural aesthetic and transparent windows enhance trust and align with customer expectations of sustainability and premium quality.
Company Metrics
Business insights for PerNaturam based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious pet owners in Germany and broader EU markets seeking premium, natural dietary supplements for dogs, cats, horses, and poultry.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for PerNaturam based on industry standards and best practices
Frequently Asked Questions
What types of packaging does PerNaturam use for its pet supplements?
PerNaturam primarily uses kraft paper bags, resealable stand-up pouches with clear windows, and durable plastic containers with secure lids. These formats are selected to balance product protection, sustainability, and user convenience.
How does PerNaturam address sustainability in its packaging?
The company implements eco-friendly packaging solutions such as recyclable kraft paper materials and minimal plastic usage, supporting lower environmental impact while maintaining product integrity.
What role does packaging play in the PerNaturam customer experience?
Packaging is designed to align with the brand's natural ethos, using earthy colors, clear labels, and convenient resealable features to enhance unboxing and everyday use while reinforcing quality and trust.
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