Patta Exclusive Sneakers BV packaging
Patta Exclusive Sneakers BV is a leading Amsterdam-based streetwear retailer known for its apparel, eyewear, and accessories. Their packaging strategy emphasizes brand-centric carton boxes and poly mailers, focusing on visual branding and consistent unboxing experiences.
Packaging Portfolio
Patta’s packaging portfolio is characterized by the use of custom folding carton boxes and poly mailers, designed to optimize both retail display and e-commerce fulfillment. Carton boxes are constructed from single-layer, smooth-finish paperboard, often featuring window cutouts and bold logo placement for high brand visibility. Poly mailers are utilized for lightweight apparel shipments and are branded with large, stylized logos and product graphics. The consistent use of clean structural lines, minimalist color palettes, and prominent brand marks ensures a cohesive and recognizable packaging system across all product categories.
The packaging consists of several flat poly bags, each prominently displaying the brand name 'Patta' in bold black letters against a white background. The bags are sealed on three sides with an open top for easy access. Each bag features a graphic of a figure wearing a shirt, adding a visual element to the design. The overall color scheme is red and white, with a clean and modern aesthetic.
The packaging is a folding carton with a smooth, flat construction. It features a light gray exterior with a glossy finish. The top flap is designed to open easily, revealing a white interior with printed graphics. The edges are clean and precise, indicating a well-constructed box. The interior has a printed design that includes the brand name 'Patta' in a bold, stylized font, along with the word 'TEAM' above it, suggesting a cohesive branding theme.
The packaging is a flat, square folding carton with a smooth, flat construction. It features a black exterior with a window cut-out displaying the coasters inside. The edges are clean and precise, indicating a well-constructed box. The front has a prominent logo and product name, while the back may contain additional product information.
The packaging consists of three individual folding cartons, each containing a pair of boxer briefs. The boxes are made of a smooth, single-layer paperboard with clean edges and precise folds. Each box features a black exterior with a large white logo and product details printed on the front. The cartons have a rectangular shape, with a window cutout on the front displaying the product inside. The overall appearance is sleek and modern, suitable for retail display.
The packaging is a rectangular box with a smooth, flat construction made from single-layer paperboard. It features a gray exterior with printed graphics in various colors, including blue and yellow. The edges are clean and precise, indicating a well-constructed folding carton. The box has a tuck flap closure at the top, allowing easy access to the contents. The overall appearance is lightweight and designed for retail display.
The packaging is a square folding carton featuring a smooth, flat construction without any visible fluted layers. It is predominantly white with colorful printed graphics on all sides. The edges are clean and precise, indicating a well-constructed box suitable for retail display. The top flap is folded over, and the box appears to be closed without any visible tape or additional closure methods.
About the Brand
Patta Exclusive Sneakers BV operates in the streetwear and lifestyle apparel sector, integrating cultural relevance and community-driven branding into product and packaging design. The company utilizes high-impact packaging formats to reinforce brand recognition and elevate the customer experience.
Founded in Amsterdam in 2004, Patta has established itself as a key player in the urban fashion market. The brand’s packaging approach shows a strong commitment to design consistency, with folding carton boxes and branded poly mailers used across apparel, accessories, and collaborative product lines. This approach ensures alignment with the brand’s visual identity while maintaining efficient logistics for both retail and e-commerce channels.
Key Differentiator: Patta’s packaging is distinguished by its bold, minimalist branding and integration of cultural motifs, creating a cohesive brand experience across all touchpoints.
Design System
Visual Style
Patta employs bold, sans-serif typography, a monochromatic or limited color palette (primarily black, white, gray, red), and minimalist graphic layouts. The overall aesthetic is modern, with high contrast and clear visual hierarchy that supports quick brand recognition.
Brand Identity
The logo is always prominent—typically oversized and centrally placed—accompanied by clear product names and occasional graphic motifs. Iconography is minimal, focusing on logo repetition and signature font styles for immediate association with the Patta brand.
Packaging Design
Materials are primarily single-layer folding cartons and recyclable poly mailers, selected for their printability and clean edges. The structural philosophy prioritizes flat, easy-to-assemble formats with window features for product visibility and retail impact.
User Experience
Design supports the customer journey by delivering a visually striking unboxing moment and ensuring product security throughout shipping. The focus on tactile materials and clear branding enhances both in-store and online purchase experiences, reinforcing Patta’s brand values at every touchpoint.
Company Metrics
Business insights for Patta Exclusive Sneakers BV based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Urban fashion consumers, streetwear enthusiasts, and culturally engaged youth in European and global metropolitan markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Patta Exclusive Sneakers BV based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Patta use for their products?
Patta primarily utilizes folding carton boxes for retail and product presentation, as well as branded poly mailers for e-commerce fulfillment. These solutions are designed for both protective function and strong brand visibility.
How does Patta ensure brand consistency in packaging?
Patta maintains consistency through prominent logo placement, a unified color palette, and standardized graphic elements across all packaging formats.
Does Patta incorporate sustainability in its packaging strategy?
Patta uses recyclable carton boxes and poly mailers, but the overall approach prioritizes visual branding; sustainability efforts are present but not a dominant focus.
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