Ortholon packaging
Ortholon is a Dutch health supplement company specializing in vitamins and nutritional products. Their packaging strategy emphasizes clarity, functionality, and strong brand visibility through consistent use of rigid bottles and folding cartons.
Packaging Portfolio
Ortholon’s packaging portfolio consists predominantly of rigid HDPE or PET bottles with screw caps, optimized for supplement protection and dosage control. Secondary packaging includes folding carton boxes for certain product lines, particularly those with blister packs. Labels are consistent in design, utilizing clear typography and color blocking for product distinction, while glossy finishes enhance perceived quality. The focus is on ensuring regulatory compliance, tamper evidence, and shelf presence, balancing cost efficiency with premium positioning.
The packaging is a cylindrical plastic bottle with a white screw-on cap. The body of the bottle is predominantly white with an orange band near the bottom. The label features the product name 'Ortholon Vitamine-A' prominently displayed, along with dosage information and a tagline 'have a nice day'. The label has a glossy finish, which enhances the visual appeal.
The packaging is a cylindrical bottle typically used for dietary supplements. It has a smooth, glossy surface with a white base color and an orange band at the bottom. The label features a clear, bold font for the product name and additional information, with a professional layout.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is printed with vibrant colors, primarily in shades of beige and red, with a glossy finish. The front displays the product name 'ORTHOLON' prominently, along with the description 'PAIN KILLER' and a tagline stating 'Trusted Since 20 years'. The sides include additional product information and dosage instructions. The box is rectangular, designed to hold blister packs of capsules, and has a tuck-in closure at the top.
The packaging is a cylindrical bottle made of thick plastic, featuring a wide mouth for easy access. The body of the bottle is predominantly white with a smooth surface, while the cap is a contrasting color, likely a dark shade. The label wraps around the bottle, displaying product information and branding elements. The overall design is clean and modern, with a focus on readability.
The packaging is a cylindrical bottle with a wide mouth and a screw-on cap. The bottle is primarily white with a glossy finish, featuring a label that wraps around its circumference. The label has a clean design with a prominent brand name and product description. The overall shape is standard for dietary supplements, designed for easy handling and storage.
The packaging is a cylindrical plastic bottle with a white body and a screw-on lid. The bottle has a smooth surface with a glossy finish. The label is prominently displayed on the front, featuring a color block design with a white top half and a brown lower half. The text is printed in a clear, bold font. The overall shape is typical for dietary supplements, designed for easy handling and storage.
About the Brand
Ortholon delivers nutritional supplements utilizing packaging formats designed for product integrity and customer trust. The company employs cylindrical bottles and carton boxes, ensuring protection and clear product communication.
With a focus on Dutch manufacturing standards, Ortholon integrates robust packaging structures—such as thick plastic bottles and folding cartons—selected for product safety and regulatory compliance. Labels are designed for high readability, featuring essential information and brand consistency. The company's approach aligns with industry demands for transparency and consumer confidence.
Key Differentiator: Ortholon’s primary differentiator is its alignment of packaging quality with its premium health positioning, emphasizing Dutch manufacturing, transparent labeling, and a design system that reinforces brand trust.
Design System
Visual Style
Clean sans-serif typography, predominantly white backgrounds accented by orange or brown color blocks, and high-contrast labeling create a modern, clinical aesthetic.
Brand Identity
Logo is consistently positioned on every package; iconography is minimal, instead relying on bold product names and structured layout for clarity. Visual consistency is maintained across all SKUs through recurring color schemes and label templates.
Packaging Design
Material selection favors durable plastics (HDPE/PET) and recyclable carton board, with an emphasis on structural integrity, tamper-evidence, and consumer usability. Carton boxes use tuck-in closures and glossy finishes to reinforce product premiumization.
User Experience
Packaging is designed for ease of use, with wide-mouth bottles for accessibility, clear labeling for informed decision-making, and a cohesive brand experience from shelf to unboxing, supporting trust in product quality and origin.
Company Metrics
Business insights for Ortholon based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the Netherlands and broader EU, seeking premium, transparently sourced nutritional supplements via direct-to-consumer online channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Ortholon based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Ortholon use for its supplements?
Ortholon primarily utilizes rigid plastic bottles with screw-on caps for supplements and folding carton boxes for certain products, ensuring product safety, shelf visibility, and regulatory compliance.
How does Ortholon’s packaging support logistics and product safety?
The company’s use of sturdy bottles and secure carton boxes minimizes product damage during transit and provides effective tamper-evidence, supporting both logistics safety and consumer confidence.
Does Ortholon incorporate sustainable materials in their packaging?
While Ortholon’s packaging is robust and recyclable, there is limited explicit evidence of advanced sustainability initiatives such as bio-based plastics or reduced material usage, indicating moderate sustainability performance.
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