OMRE packaging
OMRE specializes in direct-to-consumer dietary supplements with a focus on scientifically formulated, high-quality natural ingredients. Their packaging strategy emphasizes minimalist, modern aesthetics and premium material choices to reinforce the brand’s commitment to quality and transparency.
Packaging Portfolio
OMRE’s packaging portfolio is characterized by the strategic use of high-grade paperboard cartons for outer packaging, glass jars for product containment, and flexible stick packs for single-serve applications. The material selection prioritizes product stability and consumer perception of quality, while structural formats—such as rigid boxes and folding cartons—are engineered for durability and efficient logistics. The visual design maintains brand consistency across formats, supporting both retail and e-commerce environments.
The packaging consists of three glass jars with black lids, each containing a different product. The jars are cylindrical with a smooth surface and a glossy finish. Each jar features a label with a white background and minimalist design elements. The labels have rounded shapes and are adorned with gold accents. The jars are placed on a textured surface that appears to be a light-colored stone or concrete, enhancing the premium aesthetic.
The packaging is a slender, elongated stick pack designed for single servings. It features a smooth, flat construction with a sealed top and bottom. The overall appearance is clean and modern, with a glossy finish that enhances its visual appeal. The pack is primarily white with a colored circular logo and text indicating the product name and flavor.
The packaging consists of two distinct containers: one is a cylindrical jar with a black lid, while the other is a smaller, rectangular box. The jar has a smooth surface with a matte finish, while the box features a glossy finish. Both items prominently display the brand name 'omre' in a modern font. The jar has a label that includes a circular design and product information, while the box has a simpler design with a color scheme that complements the jar.
The packaging consists of a white paperboard carton with a smooth, flat construction. The box features clean, precise edges and folds, indicative of a folding carton design. The front displays a minimalist design with a circular graphic pattern and product name, while the sides have additional text and a barcode. The overall appearance is light and modern, suitable for retail display.
The packaging features a smooth, flat construction with clean edges and folds. It is predominantly white with a minimalist design that includes a product name and branding elements. The box has a rectangular shape, suitable for retail display, and appears to be lightweight yet sturdy enough for its contents.
The packaging consists of a white, smooth paperboard carton with a clean and modern design. The box features a front panel with the product name 'AFTERDRINK*' prominently displayed in a bold font. The text is accompanied by a subtle striped graphic pattern above it. The sides of the carton include checkboxes for product benefits, such as 'Recovery', 'Liver health', and 'Metabolism'. The overall appearance is minimalistic and professional, with a matte finish that enhances its premium feel.
About the Brand
OMRE is a health-focused supplement company delivering research-backed formulations in visually distinctive, premium packaging. The brand leverages clean, minimalist packaging structures—including carton boxes, rigid jars, and flexible stick packs—to ensure visual clarity and product protection.
Their packaging leverages a consistent, clinical aesthetic to reinforce consumer trust, using high-quality paperboard for cartons, glass for rigid containers, and flexible laminates for single-serve products. The approach is designed for both shelf impact and e-commerce durability, with branding elements that prioritize legibility and scientific credibility.
Key Differentiator: OMRE’s consistent use of minimalist design, premium materials, and explicit transparency in labeling distinguishes its packaging in the health supplement sector.
Design System
Visual Style
OMRE employs a minimalist visual style featuring sans-serif typography, a predominately white color palette with occasional gold and black accents, and clean geometric forms. The overall aesthetic is clinical yet approachable, appealing to a health-conscious demographic.
Brand Identity
Brand identity is reinforced through prominent, consistent logo placement, clear product naming, and restrained iconography. All packaging maintains visual coherence, using uniform layouts and recurring graphic motifs to strengthen brand recognition.
Packaging Design
Material choices include recyclable paperboard for cartons, glass for jars, and flexible laminates for stick packs. Structural design favors simplicity and robustness, minimizing unnecessary complexity while ensuring product protection and ease of use.
User Experience
The packaging is designed to deliver a premium unboxing experience, with clear labeling and tactile finishes that enhance perception of quality. User interaction is simplified through intuitive opening mechanisms and easily legible product information, supporting both online and offline customer journeys.
Company Metrics
Business insights for OMRE based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious adults seeking science-backed, premium dietary supplements via direct-to-consumer e-commerce channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for OMRE based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does OMRE use for their supplements?
OMRE utilizes a mix of carton boxes, rigid glass jars, and flexible stick packs, chosen for their suitability to different product forms and for optimizing both product protection and user convenience.
How does OMRE address sustainability in its packaging?
OMRE primarily uses recyclable materials such as paperboard cartons and glass jars, which are favorable in terms of environmental impact, though the use of flexible laminates for single-serve packs may present challenges for recyclability.
How does OMRE’s packaging support logistics and product safety?
OMRE’s packaging demonstrates robust structural integrity, with rigid jars and sturdy cartons providing strong protection during shipping, minimizing risk of damage or product degradation.
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