Nutri+ packaging
Nutri+ specializes in vegan health supplements, leveraging flexible stand-up pouch packaging to deliver protein powders, vitamins, and mineral complexes directly to consumers. Their approach emphasizes product freshness, strong shelf presence, and branded visual consistency in the competitive health supplement sector.
Packaging Portfolio
Nutri+ employs flexible stand-up pouches with resealable zipper closures as the primary packaging format across its supplement range. These pouches utilize multi-layer plastic materials to ensure product integrity and ease of storage, while the matte or lightly glossy finishes enhance visual differentiation on shelf and in digital channels. Consistent branding, including prominent logo placement and color coding for flavor or variant segmentation, is evident throughout the portfolio. While the packaging is optimized for efficient shipping and shelf display, current material choices indicate limited progress toward fully recyclable or compostable solutions.
The packaging is a stand-up pouch made from a flexible material, featuring a vibrant orange color with white text. The front displays the product name 'VEGAN COLLAGEN' prominently, along with additional information about the product, such as 'Formation Support Pulver' and 'Juicy Orange Flavour'. The design includes a graphic of orange slices, enhancing the visual appeal. The pouch has a resealable top, allowing for easy access and storage.
The packaging consists of several stand-up pouches featuring a smooth, flat construction. Each pouch has a matte finish with a slightly glossy area where the product name and graphics are printed. The pouches are designed to stand upright, showcasing the contents clearly. The top of each pouch has a resealable zipper closure, allowing for easy access and storage. The overall shape is rectangular with rounded edges.
The packaging is a stand-up pouch made from a flexible material, featuring a vibrant magenta color with a glossy finish. The front displays the product name 'VEGAN 3K PROTEIN' prominently in white text, along with a graphic of raspberries and yogurt splashes. The design includes a circular vegan logo and additional product information at the bottom. The top of the pouch has a resealable zipper for convenience.
The packaging is a stand-up pouch made of a flexible material, likely a combination of plastic and foil. It features a resealable top, allowing for easy access and storage. The front of the pouch is predominantly brown with a matte finish, while the back may have a glossy appearance. The design includes an image of caramel-salted pretzel-flavored protein cubes, with a clear depiction of the product. The text is bold and prominent, with 'VEGAN' and '3K-PROTEIN' highlighted in large, white letters.
The packaging is a stand-up pouch made of a flexible material that allows it to maintain an upright position. It features a smooth surface with a matte finish, predominantly in a light green color. The front displays a large, bold product name 'PROTEIN PUDDING' in white text, along with the flavor 'PISTACHIO CREAM' in a slightly smaller font. There are decorative elements, including a graphic representation of pistachios and a spoonful of the pudding, enhancing the visual appeal. The top of the pouch has a resealable zipper, which is a common feature in flexible packaging to maintain product freshness.
About the Brand
Nutri+ is a German-based health and nutrition company providing an array of vegan supplements, including protein powders and vitamins. Their packaging strategy focuses on functional, resealable flexible pouches that prioritize product protection and on-shelf impact.
With a business model centered on direct-to-consumer e-commerce, Nutri+ employs packaging formats that support both logistics and brand differentiation. The company’s packaging features matte-finish stand-up pouches with resealable closures and visually engaging graphics, aligning with their premium, health-focused positioning. Design elements are consistently deployed to communicate product attributes, vegan certification, and flavor differentiation.
Key Differentiator: Nutri+ stands out for its exclusive use of vegan-certified, additive-free formulations and a packaging portfolio that balances strong branding with flexible, cost-effective solutions tailored to health-conscious consumers.
Design System
Visual Style
Nutri+ uses bold, modern typography with a sans-serif typeface, accompanied by a vibrant and varied color palette tailored to individual product SKUs (e.g., orange for collagen, magenta for berry flavors). The overall aesthetic is clean, health-oriented, and visually accessible.
Brand Identity
Brand logos and company names are consistently positioned at the top or center of each pouch, supported by clear iconography for vegan certification and product claims. Visual consistency is maintained through repeated use of primary colors, geometric shapes, and standardized layout.
Packaging Design
The design philosophy prioritizes flexible materials—primarily multi-layer plastics or foil laminates—for resealability and durability. The structural format is almost exclusively stand-up pouches, favoring space efficiency and extended product freshness.
User Experience
Design choices, such as resealable closures and detailed front-of-pack labeling, support a positive customer journey by making product information easily accessible and ensuring convenience in daily use. Visual segmentation by color and icon aids in rapid product identification and reinforces brand affinity.
Company Metrics
Business insights for Nutri+ based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking vegan, plant-based nutritional supplements, including athletes and individuals focused on dietary wellness within Germany and broader EU markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Nutri+ based on industry standards and best practices
Frequently Asked Questions
What type of packaging does Nutri+ use for its supplements?
Nutri+ primarily utilizes flexible, resealable stand-up pouches made from multi-layer plastic materials for its protein powders and supplement products. This format supports both product protection and branding visibility.
How does Nutri+ address sustainability in its packaging?
While Nutri+ prioritizes lightweight, resealable formats that reduce material usage, the current packaging predominantly employs plastic-based substrates. There is limited evidence of comprehensive eco-friendly initiatives such as recyclable or compostable materials in their mainstream packaging.
What is the visual design approach of Nutri+ packaging?
Nutri+ adopts a modern, vibrant aesthetic with bold colors, clean typography, and prominent logo placement to reinforce brand recognition and clearly communicate product features on each pouch.
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