Novomins packaging
Novomins is a health and nutrition company specializing in science-driven gummy supplements. Their packaging strategy leverages transparent bottles and vibrant labeling, emphasizing transparency, user convenience, and strong brand presence throughout the consumer experience.
Packaging Portfolio
Novomins' packaging portfolio is dominated by clear PET bottles with wide mouths and screw-on caps, enhancing usability and product visibility. Shrink sleeve labels provide tamper evidence and vibrant shelf impact, while folding paperboard cartons are used for bundled or specialty SKUs. The material choices reflect standard nutraceutical packaging conventions, balancing protection, branding, and manufacturing efficiency. Child-friendly graphics and color palettes are central, particularly for children’s product lines, supporting both market positioning and user engagement.
The packaging consists of two clear plastic bottles containing gummies, each labeled with distinct colors and graphics. The bottles are cylindrical with a smooth surface, showcasing the contents inside. The labels are vibrant, featuring a pink gradient with white text and icons. Each bottle has a screw-on cap, and the labels include product information and branding elements prominently displayed.
The packaging consists of two clear plastic jars with screw-on lids. Each jar is filled with gummies and features a colorful label. The jars are cylindrical in shape and have a smooth surface with a glossy finish. The labels are predominantly purple with playful graphics and illustrations of fruits, appealing to a children's market. The text is bold and easy to read, indicating the product type and brand.
The packaging is a transparent plastic bottle with a wide mouth and a screw-on cap. The bottle contains gummy vitamins and is designed for easy access. The label wraps around the bottle, featuring vibrant colors and playful graphics that appeal to children. The overall shape is cylindrical, and the bottle is clear, allowing visibility of the gummy contents inside.
The packaging consists of two folding cartons for dietary supplements, each featuring a smooth, flat construction without any visible fluted layers. The cartons are primarily colored in vibrant shades of pink and blue, with a glossy finish. The edges are clean and precise, indicative of high-quality paperboard. Each carton has a front-facing window displaying the gummies inside, enhancing visibility. The design includes a prominent logo and product name at the top, with additional nutritional information and branding elements on the sides.
The packaging consists of three transparent plastic bottles, each containing gummy vitamins. The bottles have a rounded shape with a wide mouth for easy access. Each bottle features a colorful shrink sleeve that wraps around the body, displaying vibrant graphics and product information. The caps are brightly colored and have a foil top, adding a playful element to the design.
The packaging is a clear plastic bottle with a wide mouth and a screw-on cap. The bottle contains gummy supplements, and the contents are visible through the transparent material. The label wraps around the bottle, featuring bright colors and bold text. The cap is red with white text, and the label includes nutritional information and branding elements.
About the Brand
Novomins formulates and markets a diverse range of gummy vitamins tailored to distinct health needs, with packaging designed for visual appeal and efficient product delivery. The company uses clear PET bottles and folding cartons, each featuring colorful shrink sleeves and bold branding for immediate shelf recognition.
The packaging architecture prioritizes consumer accessibility and product integrity, utilizing wide-mouth bottles for easy dispensing and shrink-wrapped labels for tamper evidence. Packaging visuals are deliberately child-friendly and vibrant, aligning with the brand’s focus on family health, while structural elements such as transparent bottles serve both functional and marketing objectives by allowing product visibility. Cartons are employed for multi-packs and specialty SKUs, further diversifying the portfolio.
Key Differentiator: Novomins’ status as the first B Corp Certified gummy nutrition brand in the UK and Europe underlines a strategic commitment to ethical, social, and environmental performance in both product development and packaging.
Design System
Visual Style
Bright color palettes (primarily pinks, blues, and purples), playful and bold typography, and high-contrast graphics define the aesthetic. The use of transparent packaging and glossy finishes accentuates product freshness and approachability.
Brand Identity
The Novomins logo is prominently displayed on all packaging, accompanied by product-specific iconography and consistent font choices. Visual consistency is maintained across SKUs through standardized label layouts, color coding, and recognizable brandmarks.
Packaging Design
Material selection prioritizes clear PET for bottles and coated paperboard for cartons. Structural design focuses on user-friendly dispensing (wide mouths), product protection, and maximized branding surface area. Shrink sleeves are used for full-body coverage and tamper evidence.
User Experience
Packaging is designed to facilitate an intuitive, positive consumer journey: clear visibility of gummies, easy-to-open containers, and bold labeling support decision-making and reinforce brand trust. Visual cues and playful graphics are tailored to both adult and child audiences, enhancing recall and satisfaction.
Company Metrics
Business insights for Novomins based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, including adults and children, seeking convenient, flavorful alternatives to traditional vitamins, primarily in the UK and European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Novomins based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Novomins primarily use?
Novomins primarily utilizes clear PET plastic bottles with shrink sleeve labels and screw-on caps for its gummy supplements, complemented by folding paperboard cartons for select bundled or specialty products.
How does Novomins address packaging sustainability?
While PET bottles offer recyclability, the reliance on plastic and vibrant shrink sleeves presents challenges for closed-loop recycling. The company’s B Corp certification indicates broader sustainability commitments, but packaging remains largely conventional within the nutraceutical sector.
What are the main packaging design priorities for Novomins?
Key priorities include ease of use (wide-mouth bottles), clear product visibility, strong shelf appeal through color and graphics, and consistent brand identification across all SKUs.
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