noème paris packaging
noème paris specializes in luxury fragrances and scented products, utilizing premium packaging to reinforce its Parisian heritage and high-end market positioning. The brand implements structurally robust rigid boxes, velvet pouches, and carton formats to deliver both visual impact and product protection.
Packaging Portfolio
noème paris employs a diverse range of high-end packaging formats, including rigid chipboard boxes with magnetic closures, velvet drawstring pouches, and custom retail cartons for candles. The rigid boxes feature layered structures, premium decorative papers, and artistic inserts, enhancing both visual appeal and product protection. Velvet pouches provide a tactile, reusable option for samples and gift sets, while carton boxes for candles include structural inserts for safe transit. The brand’s packaging decisions reflect a deliberate focus on luxury materials and precise construction, supporting both shelf presence and a premium unboxing experience.
The packaging is a rigid box with a thick, sturdy construction, featuring a decorative exterior. The box has a smooth, matte finish with a predominantly white color, accented by colorful floral graphics. The lid is designed to open upwards, revealing a compartment for a perfume bottle. The interior is lined with a contrasting color that enhances the luxury feel. The box has clean, precise edges and a premium appearance, indicative of high-quality packaging.
The packaging features a thick, sturdy construction indicative of a luxury gift box. The exterior is covered in a rich red paper with a textured finish, giving it a premium feel. The box has a decorative gold logo and design elements prominently displayed on the front. The interior is likely lined with a contrasting design, enhancing the unboxing experience. The overall shape is rectangular, with clean edges and a well-fitted lid.
The packaging consists of a thick, sturdy chipboard box with a premium appearance. The exterior is covered in a vibrant red decorative paper, featuring a glossy finish. The box has a magnetic closure and a ribbon pull for easy opening. Inside, there is a colorful printed insert that complements the outer design, showcasing artistic elements. The overall shape is rectangular, designed to hold a perfume bottle securely.
The packaging consists of a black velvet drawstring pouch with a gold embossed logo. The pouch is soft and flexible, allowing for easy opening and closing. The surface has a smooth texture, typical of velvet, and the drawstring is made of a sturdy cord that allows the pouch to be securely closed. Inside the pouch, there are several rectangular boxes in various colors, indicating that the pouch is used for holding smaller items or products.
The packaging consists of a set of rigid boxes in various colors (red, white, gold) with a premium appearance. Each box has a smooth, flat construction with clean edges and folds. The boxes are adorned with elegant graphics and branding elements, including the Noème Paris logo. The boxes are presented alongside a black velvet drawstring pouch, which adds a luxurious touch to the overall presentation.
The packaging consists of a smooth, flat construction that is white in color with clean, precise edges and folds. It has a glossy finish that enhances its appearance. The box is designed to hold a cylindrical candle, which is visible through a transparent outer layer. The top of the box has a tuck flap closure, ensuring that the contents are securely enclosed. The overall shape is square, with a compact and elegant design suitable for retail display.
About the Brand
noème paris operates within the luxury beauty and fitness sector, focusing on artisanal fragrances and scented candles. The company emphasizes Parisian craftsmanship and an immersive consumer experience, which is reflected in its approach to packaging.
With a direct-to-consumer model and a compact team, noème paris leverages custom, high-quality packaging to differentiate itself in the competitive luxury fragrance market. Packaging is integral to the brand’s identity, supporting both presentation and perceived value. Their solutions include rigid gift boxes with magnetic closures, velvet drawstring pouches, and custom retail cartons, all designed to enhance product unboxing and protect delicate glass bottles during transit.
Key Differentiator: The brand’s packaging consistently integrates Parisian luxury aesthetics with secure, tactile formats, delivering a multi-sensory experience and reinforcing exclusivity.
Design System
Visual Style
Bold, serif and sans-serif typography; rich color palette with reds, golds, whites, and blacks; glossy and matte finishes with decorative graphics reflecting Parisian artistry.
Brand Identity
Consistent use of the noème paris logo, gold embossing, and product-specific motifs; strong visual cohesion across packaging types; clear, prominent branding on all formats.
Packaging Design
Emphasis on rigid, durable materials—chipboard for boxes, velvet for pouches; structural integrity prioritized for glass product protection; decorative details and premium finishes reinforce luxury positioning.
User Experience
Packaging is designed to deliver a high-impact unboxing journey, with tactile finishes, secure closures, and layered reveals. Visual cues and material choices reinforce brand storytelling and elevate perceived value at each customer touchpoint.
Company Metrics
Business insights for noème paris based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Affluent consumers seeking artisanal fragrances, luxury gift buyers, and individuals interested in unique, Parisian-inspired scented products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for noème paris based on industry standards and best practices
Frequently Asked Questions
What packaging formats does noème paris primarily use?
noème paris primarily uses rigid chipboard boxes with premium finishes, velvet drawstring pouches for smaller items or samples, and custom retail cartons for candles.
How does packaging support noème paris’ brand positioning?
The packaging approach prioritizes luxury, durability, and design cohesion, ensuring each product aligns with the brand’s Parisian heritage and high-end market positioning.
Is noème paris packaging designed to be sustainable?
While the brand’s packaging emphasizes quality and presentation, there is limited evidence of recycled materials or explicit sustainability claims, though the use of durable, reusable elements like velvet pouches adds some value.
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