New Angance packaging
New Angance is a Paris-based skincare company specializing in hydrating, anti-aging, and restorative cosmetic products. Their packaging strategy emphasizes premium presentation through sleek carton boxes and flexible sachets, supporting both product differentiation and a consistent brand experience.
Packaging Portfolio
New Angance’s packaging portfolio is composed primarily of high-gloss folding carton boxes paired with individually sealed flexible sachets, optimizing both visual impact and product protection. The carton materials are typically single-layer paperboard, offering rigidity and retail-ready aesthetics, while flexible pouches (including lyocell mask substrates) enhance product preservation and ease of use. Structural designs favor clean edges, minimalistic layouts, and color-coded schemes for product differentiation. This approach supports efficient storage, strong shelf presence, and a premium unboxing experience aligned with luxury skincare market expectations.
The packaging consists of a rectangular folding carton that houses an inner pouch. The outer carton is made of smooth, flat paperboard with clean edges and folds. It features a glossy finish, enhancing its retail appeal. The front displays the brand name 'New Angance' prominently, along with product information. The inner pouch is likely made of a flexible material, designed to hold the product securely.
The image displays a series of individual sachets containing cosmetic masks. Each sachet has a flat, smooth construction, typically made from a flexible plastic material. The edges are cleanly sealed, and the overall shape is rectangular with rounded corners. The front of each sachet features a glossy finish, enhancing visual appeal. The background colors vary, with some sachets in black, white, and orange, each displaying product names and branding elements prominently.
The packaging consists of a flat, rectangular box with a smooth, single-layer paperboard construction. The box is predominantly black with a glossy finish, featuring a minimalist design. The front displays the brand name 'NEWANGANCE' in a stylized font, accompanied by a graceful line drawing. The edges are clean and precise, indicating high-quality manufacturing. The box is designed to hold multiple individual face mask packets, which are also black and have a similar design aesthetic.
The packaging consists of a smooth, flat construction with clean edges and folds. The exterior features a matte finish with a predominantly black background, accented by white and gold text. The box is compact and designed to hold a small jar of eye cream. The front displays the product name and description, while the sides contain additional information about the product. The top flap is folded down to secure the contents.
The packaging consists of a folding carton box designed to hold multiple facial mask sheets. The box has a smooth, flat construction with clean edges and folds, indicative of single-layer paperboard. It features a vibrant orange and black color scheme, with the brand name prominently displayed on the front. The overall design is sleek and modern, appealing to a cosmetic audience.
The packaging consists of a flat, rectangular carton box made from single-layer paperboard. The box has smooth, clean edges and folds, with a predominantly black exterior featuring a glossy finish. The front displays the brand name 'NEW ANGANCE' in bold, white lettering, alongside the product name 'New Angance Mask' and a brief descriptor 'Anti-Aging Action'. The back of the box likely contains additional product information, though not visible in the image. The overall design is sleek and modern, appealing to a luxury skincare market.
About the Brand
New Angance operates in the cosmetics sector, focusing on direct-to-consumer skincare solutions with a strong emphasis on product efficacy and innovation. The brand’s packaging reflects its commitment to quality, favoring materials and formats that preserve product integrity and visually reinforce a luxury positioning.
Founded in 2013 and based in Paris, New Angance leverages advanced material technologies, such as lyocell mask substrates and high-gloss carton boxes, to deliver both functional protection and retail appeal. The company’s compact team ensures agility in packaging development, enabling timely adaptation to market trends while upholding stringent quality standards. Their packaging systems are designed to facilitate secure transport, consumer confidence, and brand storytelling.
Key Differentiator: Use of innovative mask materials (e.g., lyocell), consistent luxury-oriented carton design, and a focus on packaging that supports premium unboxing experiences.
Design System
Visual Style
Typography is modern and sans-serif, with bold, high-contrast letterforms. The color palette predominantly features black, white, and accents of gold or orange, reinforcing a contemporary and luxurious aesthetic. Layouts are minimalist, emphasizing negative space and product hierarchy.
Brand Identity
Consistent logo placement (usually top or front center), limited iconography, and cohesive use of branded colors and fonts. Brand name and product descriptors are always clearly visible, supporting immediate brand recognition across SKUs.
Packaging Design
Preference for rigid, single-layer carton boxes for outer packaging, combined with flexible sachets or pouches for individual products. Materials are selected for both tactile appeal and protective performance, with a structural focus on clean lines and secure closures to ensure product integrity.
User Experience
Packaging is designed to deliver a premium, tactile unboxing experience, with clear product information and elegant presentation. The structure and finish of materials support both logistical efficiency and emotional impact, reinforcing the brand’s positioning in the luxury skincare space.
Company Metrics
Business insights for New Angance based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Consumers seeking premium, innovative skincare solutions with a focus on hydration, anti-aging, and visible product efficacy, primarily in global e-commerce and luxury beauty segments.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for New Angance based on industry standards and best practices
Frequently Asked Questions
What materials does New Angance primarily use in its packaging?
New Angance uses a combination of single-layer paperboard carton boxes for outer packaging and flexible plastic or lyocell-based sachets for individual product containment, prioritizing both protection and premium shelf presence.
How does New Angance ensure the safety of its products during shipping?
The brand utilizes rigid carton structures and securely sealed pouches to minimize product movement and prevent damage, supporting robust logistics safety for direct-to-consumer shipments.
Is New Angance’s packaging eco-friendly?
While the company incorporates some recyclable carton elements and uses innovative mask materials, overall sustainability is moderate due to the prevalence of flexible plastics and glossy finishes.
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