Naturtint packaging
Naturtint specializes in natural hair care solutions, delivering a broad range of ammonia-free hair dyes and treatments. Their packaging approach utilizes branded folding carton boxes, designed for both retail visibility and sustainability, aligning with their eco-conscious brand ethos.
Packaging Portfolio
Naturtint utilizes single-layer, glossy folding carton boxes for all primary retail packaging, optimized for shelf presence and brand consistency. The cartons are constructed from paperboard, featuring precise edges and high-resolution graphics that clearly communicate product details and ingredient benefits. The packaging format is standardized across product variations, supporting streamlined logistics and efficient storage while providing ample printable surface for regulatory and marketing information. The use of recyclable and potentially biobased materials aligns with sustainability initiatives, meeting both consumer expectations and industry standards for eco-friendly packaging.
The packaging consists of a flat, smooth, single-layer paperboard construction, typical of retail cartons. The box features clean, precise edges and folds, with a glossy finish that enhances its visual appeal. The front displays a large image of a model with wavy hair, alongside the product name 'NATURTINT' prominently at the top. The color scheme includes shades of green, white, and gold, creating a fresh and natural look. The sides of the box have additional product information and branding elements.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The front displays a large image of a woman with long hair, alongside the product name 'NATURTINT' prominently placed at the top. The background is a light color, enhancing the visibility of the text and graphics. The sides of the carton are printed with additional product information and branding elements.
The packaging is a rectangular folding carton made of smooth, single-layer paperboard. It features a glossy finish with vibrant colors and clear graphics. The front displays the product name 'NATURTINT' prominently, along with the shade '6GA DEEP ALMOND BROWN' in a bold font. The sides have additional product information and imagery related to the natural ingredients used. The edges are clean and precise, indicating a well-constructed carton.
The packaging is a folding carton with a smooth, flat construction, featuring clean edges and precise folds. It is predominantly white with colorful graphics on the front and sides, showcasing the product information and branding. The carton has a glossy finish that enhances the visual appeal. The overall shape is rectangular, designed to stand upright on retail shelves.
The packaging is a folding carton made of smooth, flat paperboard with a glossy finish. It features clean, precise edges and folds, typical of retail packaging. The front displays a vibrant image of a model with brown hair, indicating the hair color product inside. The background is predominantly white with green accents, and the product name is prominently displayed in bold lettering.
The packaging is a folding carton made of smooth, flat paperboard with a clean, precise construction. It features a predominantly white exterior with colorful graphics and text. The edges are well-defined, and the overall appearance is lightweight yet sturdy, typical of retail packaging. The carton has a glossy finish that enhances the visual appeal.
About the Brand
Naturtint is a mid-sized beauty brand focusing on botanical-based hair care, prioritizing both consumer well-being and environmental sustainability. Their product range includes hair dyes, treatments, and shampoos, all presented in carefully engineered retail packaging.
The company operates under a direct-to-consumer model, leveraging a strong online presence and eco-certifications (USDA Biobased, ECOCERT) to appeal to health- and environment-focused consumers. Naturtint’s packaging strategy complements its product philosophy by emphasizing recyclable materials and visually consistent branding across its retail cartons.
Key Differentiator: Naturtint's unique position stems from its integration of eco-friendly packaging, vegan formulations, and a high percentage of natural ingredients, supported by recognized sustainability certifications.
Design System
Visual Style
Clean, modern typography paired with a predominantly white background and natural color accents (greens, browns, golds). High-resolution photographic imagery is used for hair shade representation.
Brand Identity
Logo is consistently displayed in a prominent position, with supporting iconography reflecting natural ingredients. Visual coherence is maintained through repeated use of color palette and layout conventions across all SKUs.
Packaging Design
Primary use of recyclable, glossy paperboard cartons engineered for durability and visual impact. Structural design is rectangular with upright orientation for optimal shelf display and space efficiency.
User Experience
Packaging is designed for clear product differentiation, easy identification of shades/variants, and informative ingredient disclosure. The unboxing process emphasizes visual appeal and brand storytelling, reinforcing Naturtint’s eco-friendly positioning at each customer touchpoint.
Company Metrics
Business insights for Naturtint based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers seeking premium, natural hair care products with verifiable sustainability attributes, including both men and women with diverse hair needs.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Naturtint based on industry standards and best practices
Frequently Asked Questions
What type of packaging does Naturtint primarily use?
Naturtint mainly utilizes folding carton boxes constructed from single-layer, glossy paperboard. These cartons are designed to optimize shelf presence and are consistent across the product line.
How sustainable is Naturtint’s packaging?
Naturtint’s packaging demonstrates strong sustainability credentials, with a focus on recyclable materials and alignment with the brand’s broader eco-friendly commitments. Certifications such as USDA Biobased and ECOCERT further validate their approach.
How does Naturtint’s packaging compare to competitors?
Naturtint’s packaging stands out with its high branding consistency, use of natural visual motifs, and focus on eco-friendly materials, placing it in a favorable position among premium natural hair care brands.
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