Naturelo packaging
Naturelo produces plant-based dietary supplements, utilizing packaging solutions that reflect their commitment to natural ingredients and consumer transparency. Their packaging strategy emphasizes vibrant, informative labeling and protective bottle structures designed for both shelf appeal and logistical efficacy.
Packaging Portfolio
Naturelo's packaging portfolio comprises opaque and transparent cylindrical plastic bottles with screw-on caps, optimized for supplement protection and dosage integrity. Accompanying folding carton boxes are constructed from single-layer paperboard, enhancing retail display and secondary branding space. Labels leverage high-gloss finishes and vibrant graphics of fruits and vegetables, supporting product differentiation and shelf visibility. The structural design balances product security with consumer usability, though the reliance on plastics moderates environmental impact relative to evolving industry standards.
The packaging consists of two identical bottles made of transparent plastic, each containing capsules. The bottles have a rounded shape with a wide neck and a screw-on cap. The labels are colorful and feature vibrant graphics of vegetables and fruits, emphasizing the natural ingredients. The front label prominently displays the product name 'VEGAN ZINC' along with 'Whole Food Complex' and 'with Vitamin C'. The back label contains nutritional information and usage instructions. The overall design is bright and appealing, targeting health-conscious consumers.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly green with colorful images of vegetables and grains, indicating a health-focused product. The carton has a glossy finish, enhancing the visual appeal. The top flap is designed to tuck in securely, and the overall shape is rectangular, suitable for retail display.
The packaging is a cylindrical bottle with a rounded cap, primarily made of plastic. The bottle is opaque with a green tint, featuring a label that wraps around the body. The label displays vibrant colors, including greens, yellows, and oranges, with images of fruits and vegetables. The text is clear and bold, indicating the product name and its purpose. The cap is a standard screw-on type, and there are no visible flaps or tabs. The overall design is clean and modern, appealing to health-conscious consumers.
The packaging is a rigid bottle made of thick plastic with a smooth surface. It features a wide neck and a secure screw-on lid. The bottle is predominantly green with a glossy finish, and it has a cylindrical shape that tapers slightly towards the base. The label wraps around the bottle, showcasing various colors and graphics, including images of fruits and vegetables.
The packaging is a cylindrical bottle made of plastic, featuring a green body with a black cap. The bottle has a label that wraps around it, showcasing vibrant images of fruits and vegetables, along with product information. The label is glossy and colorful, enhancing visual appeal.
The packaging consists of two bottles of dietary supplements, each with a smooth, flat construction typical of folding cartons. The bottles are made of a clear plastic material, showcasing the contents inside. The labels are colorful and feature vibrant graphics of fruits and vegetables, emphasizing the natural ingredients. The overall design is clean with precise edges and folds, indicative of high-quality retail packaging.
About the Brand
Naturelo specializes in whole food vitamins and supplements, targeting health-conscious consumers seeking clean label nutrition. Their packaging approach integrates visually consistent branding, robust product protection, and consumer-focused labeling across a diverse supplement portfolio.
The company employs cylindrical plastic bottles and folding cartons featuring vibrant, health-centric graphics and detailed product information. Each unit prioritizes ingredient transparency and brand recognition, supported by third-party testing claims on packaging. While Naturelo’s packaging aligns strongly with industry standards for visual appeal and shelf presence, their use of plastic containers suggests moderate sustainability progress relative to the health supplement sector.
Key Differentiator: Naturelo’s unique value lies in its combination of plant-based, non-GMO ingredient focus and transparent, visually engaging packaging design that consistently communicates product benefits and brand ethos.
Design System
Visual Style
Naturelo employs bold, sans-serif typography paired with a bright color palette emphasizing greens, yellows, and natural hues. The aesthetic approach centers on high-contrast labels featuring health-centric imagery and clean, modern layouts.
Brand Identity
Consistent use of the Naturelo logo, clear product names, and iconography of fruits and vegetables establishes strong brand recognition. Visual consistency is maintained across all SKUs, with label elements and color schemes reinforcing the natural, plant-based brand ethos.
Packaging Design
Material selection prioritizes plastic for primary bottles and recyclable paperboard for cartons, balancing product safety with moderate sustainability. The structural design favors ergonomic cylindrical bottles and neatly folded cartons for efficient logistics and shelf display.
User Experience
Packaging is designed for clarity and ease of use, with prominent labeling, legible instructions, and visually distinct product differentiation. The unboxing process delivers immediate brand cues and functional access to product information, supporting trust and repeat engagement.
Company Metrics
Business insights for Naturelo based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious individuals and families seeking clean-label, plant-based dietary supplements with a focus on ingredient transparency and quality.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Naturelo based on industry standards and best practices
Frequently Asked Questions
What packaging formats does Naturelo use for its supplements?
Naturelo primarily utilizes cylindrical plastic bottles with screw-on caps, complemented by folding carton boxes for retail display. These formats are selected for product protection, shelf presence, and detailed labeling.
How does Naturelo address sustainability in its packaging?
Naturelo’s packaging highlights clean label transparency and visually communicates natural ingredients; however, the predominant use of plastic bottles limits overall sustainability, though recyclable components and efficient carton formats are present.
What role does packaging play in Naturelo’s brand strategy?
Packaging serves as a primary vehicle for communicating Naturelo’s commitment to natural ingredients, third-party testing, and consumer education. Branding elements and imagery reinforce trust and health-focused positioning throughout the range.
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