Myprotein packaging
Myprotein is a leading direct-to-consumer provider of sports nutrition, supplements, and activewear, recognized for its robust online presence and data-driven customer engagement strategies. Their packaging approach relies on flexible pouches and carton boxes, balancing brand visibility, product protection, and cost efficiency across a wide product portfolio.
Packaging Portfolio
Myprotein's packaging portfolio is dominated by flexible stand-up pouches featuring resealable zipper closures, matte and glossy finishes, and bold, geometric design elements. Carton boxes are used for bars and multi-product bundles, offering rigid protection and high-quality print surfaces. The material selection favors lightweight, durable polymers and paperboard, balancing shipping efficiency with product integrity. Packaging consistently incorporates modern branding, with prominent logos and clear product identification, supporting both shelf and digital merchandising.
The packaging is a stand-up pouch made from a flexible material that allows it to maintain an upright position. It features a smooth surface with a matte finish, primarily in cream color with an orange gradient on one side. The front displays bold, modern typography with the product name 'IMPACT BCAA 2:1:1' prominently featured. The design includes geometric shapes and a subtle pattern, enhancing its visual appeal. The top of the pouch has a resealable zipper for easy access.
The packaging includes a large pouch for whey protein and a smaller pouch for creatine, both featuring a matte finish with a vibrant orange and white color scheme. The shaker bottle is made of plastic with a black lid and a transparent body, showcasing the contents inside. The phone displays a motivational quote, indicating a lifestyle branding element.
The packaging is a stand-up pouch made from a flexible material, featuring a smooth surface with a matte finish. The front displays a large, bold product name 'CITRULLINE Malate' in prominent, contrasting colors. The design includes geometric shapes in orange and white, creating a modern aesthetic. The top of the pouch has a resealable zipper closure, allowing for easy access and storage.
The packaging consists of a combination of a rigid plastic container and flexible pouches. The pouches are made of a smooth, single-layer paperboard material, featuring a glossy finish. The container is cylindrical, made of clear plastic, showcasing the product inside. The pouches have a flat bottom for standing, with a resealable top. The overall design is modern and clean, with a focus on functionality and visual appeal.
The packaging is a stand-up pouch made from a flexible material that allows it to maintain an upright position. It features a smooth surface with a matte finish, predominantly in beige with vibrant orange and dark blue graphics. The front displays the product name 'IMPACT WHEY PROTEIN' in bold, modern typography, along with a logo at the top. The design includes abstract shapes in orange that create a dynamic visual appeal. The top of the pouch has a resealable zipper, ensuring product freshness. The sides are slightly curved, contributing to its ergonomic design.
The image features a variety of MyProtein products, including a retail carton box for protein bars and a flexible pouch for whey protein. The carton box has a smooth, flat construction with clean edges and folds, while the flexible pouch is made of a single-layer material with a glossy finish. The carton is primarily brown with vibrant graphics, while the pouch is silver with a colorful design.
About the Brand
Myprotein specializes in health and sports nutrition products, offering a comprehensive range of protein powders, supplements, and activewear through a direct-to-consumer e-commerce model. The brand's packaging strategy leverages a mix of flexible stand-up pouches and carton boxes, designed for efficiency in logistics and strong brand recognition.
By standardizing packaging formats, Myprotein achieves operational scalability and streamlined distribution. The visual design emphasizes high-impact branding, consistent color schemes, and prominent product differentiation across SKUs. This approach supports both shelf appeal and e-commerce optimization, with resealable closures and ergonomic structures for improved user convenience.
Key Differentiator: Myprotein's unique advantage lies in its integration of high-volume flexible packaging with strong, cohesive brand identity, enabling rapid product turnover and effective promotional campaigns in the sports nutrition sector.
Design System
Visual Style
Modern sans-serif typography, a palette centered on orange, white, beige, and dark blue, and geometric graphics create a clean, high-impact look tailored to fitness branding.
Brand Identity
The Myprotein logo is consistently applied in large, visible placements on all primary packaging faces, accompanied by bold product names and minimalistic iconography to reinforce brand recall and product clarity.
Packaging Design
Predominantly flexible stand-up pouches and carton boxes; materials are chosen for low weight, cost efficiency, and high print quality. Structural choices favor resealable closures and ergonomic shapes to support product freshness and user convenience.
User Experience
Packaging is designed for quick access, resealability, and clear product information, supporting a positive unboxing experience and reinforcing the brand's commitment to active lifestyles and transparency.
Company Metrics
Business insights for Myprotein based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, fitness enthusiasts, and athletes seeking high-quality, affordable sports nutrition and supplements via online direct-to-consumer channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Myprotein based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Myprotein use?
Myprotein primarily utilizes flexible stand-up pouches with resealable features and carton boxes for protein bars and bundles, focusing on material efficiency and product protection.
How does Myprotein balance branding with packaging cost efficiency?
The company standardizes structural designs and materials across product lines, allowing for economies of scale while ensuring consistent, high-visibility branding on all packaging.
Is Myprotein's packaging designed for sustainability?
While Myprotein incorporates recyclable elements in some packaging, the use of mixed-material pouches and rigid plastics indicates room for improvement in overall sustainability performance.
Discover other Health companies
Explore more companies in the health industry and their packaging strategies
Bio-Synergy
Health
Bio-Synergy is a UK-based company specializing in health and fitness products, including nutritional supplements and DNA testing kits. Their mission is to support individuals in achieving their health and fitness goals through innovative products and personalized insights.
Comvita
Health
Comvita is a New Zealand-based company specializing in high-quality Mānuka honey and natural health products. Established in 1974, it aims to connect people with the healing power of nature.
Lily & Loaf
Health
Lily & Loaf specializes in high-quality health and nutrition products, offering a range of supplements and vitamins aimed at supporting an active lifestyle. The company focuses on providing natural solutions for health and beauty.