Metalbird packaging
Metalbird specializes in life-sized metal bird silhouettes for outdoor decor, employing branded, flat-pack carton packaging that balances protection and presentation. Their packaging leverages natural materials and distinctive visual elements to enhance both brand identity and the customer unboxing experience.
Packaging Portfolio
Metalbird's packaging portfolio centers on flat, folding carton boxes constructed from uncoated kraft paperboard, providing a balance of structural rigidity and environmental responsibility. The packaging features precise die-cut inserts to immobilize and protect flat metal products during shipping, and custom-printed graphics reinforce brand identity. Select gift-oriented SKUs introduce added visual cues, such as ribbon closures, to elevate the gift experience. Internal printed cards and cut-outs further support product education and enhance the overall presentation.
The packaging consists of a smooth, flat construction made from a single layer of kraft paperboard. The exterior features a natural brown color with a matte finish. The box is designed to hold a metal product, with a cut-out window and decorative elements such as leaves printed on the front. The edges are clean and precise, indicating a well-constructed folding carton. Inside, there is an insert to securely hold the metal item in place, and a card with printed information is included.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is a kraft brown color, typical of paperboard packaging, and it has a matte finish. The box opens from the top with a tuck flap closure. Inside, there is a smaller envelope that is also kraft colored, which contains the product. The overall shape is rectangular, and the dimensions suggest it is designed to hold a flat item securely.
The packaging is a flat, foldable carton made from a single layer of kraft paperboard. It has a smooth, clean construction with precise edges and folds. The exterior is a natural kraft color, giving it an organic and rustic appearance. The inside features a cut-out design that holds a metal product securely in place. There is a printed card insert with text and a photo, indicating a personalized touch. The overall design is simple yet elegant, suitable for retail display.
The packaging consists of a smooth, flat construction made from single-layer paperboard, featuring a kraft brown exterior. The box has clean, precise edges and folds, indicative of a folding carton design. It is adorned with a green ribbon tied in a bow on the top, suggesting a gift-like presentation. The front of the box prominently displays the brand name 'METALBIRD' in bold, white letters, along with the text 'PROUDLY MADE IN AMERICA' beneath it, indicating a focus on branding and product origin.
The packaging is a flat, folding carton made of a single-layer paperboard with a smooth surface. It features a kraft brown exterior with a printed design of a bird and floral elements. The edges are clean and precise, indicating a well-constructed fold. The interior has a white insert card that provides additional information. The overall shape is rectangular, designed to hold a flat item securely.
The packaging is a flat, folding carton made of single-layer paperboard. It has a smooth, brown kraft exterior with clean edges and precise folds. The carton features a tuck flap closure at the top, allowing it to securely hold contents. The surface is uncoated, giving it a natural finish without gloss or sheen. The overall shape is rectangular, and it appears lightweight yet sturdy enough for retail use.
About the Brand
Metalbird is an arts-focused direct-to-consumer company offering metal outdoor decor, with a strong emphasis on nature-inspired artistry and accessible installation. Their packaging approach prioritizes branded, kraft-based carton boxes designed for secure delivery of flat metal items.
Founded in 2009 in New Zealand, Metalbird has evolved from a local art project into a global e-commerce business. The brand’s packaging strategy supports its premium positioning by employing custom-printed folding cartons with insert cards, cut-outs, and occasional ribbon closures for gift appeal. The use of kraft materials aligns with their artisanal, eco-conscious brand values while ensuring products remain protected during transit.
Key Differentiator: Metalbird distinguishes itself through a blend of nature-inspired branding, consistent use of sustainable carton packaging, and a visually engaging unboxing experience tailored for gift-giving and outdoor art enthusiasts.
Design System
Visual Style
The visual design employs clean sans-serif typography, a neutral earthy color palette dominated by kraft brown and white accents, and minimalist, nature-themed illustrations. The aesthetic is understated, focusing on organic textures and a rustic, artisanal vibe.
Brand Identity
Branding is consistently executed with prominent 'Metalbird' wordmarks, simple bird iconography, and subtle floral motifs. Logo placement is visible on both the exterior and interior packaging, maintaining high visual consistency across SKUs.
Packaging Design
Material selection prioritizes single-layer kraft paperboard for sustainability and protection, with flat-pack structures and custom die-cut inserts for secure product fit. The design philosophy emphasizes minimalism, ecological responsibility, and ease of unboxing.
User Experience
Packaging design supports a positive customer journey by combining visual appeal with practical protection. The tactile carton finish, branded messaging, and thoughtful product presentation enhance the perceived value and reinforce the brand's artistic ethos, particularly for gifting occasions.
Company Metrics
Business insights for Metalbird based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers, outdoor decor enthusiasts, and gift buyers seeking unique, artistically branded products for home and garden enhancement.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Metalbird based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Metalbird use for its products?
Metalbird utilizes flat, folding kraft carton boxes with custom printed branding, product information cards, and custom inserts to securely hold their metal art pieces. Select SKUs feature decorative elements such as ribbons for enhanced presentation.
How does Metalbird address sustainability in its packaging?
The company primarily uses recyclable, uncoated kraft paperboard for its folding cartons, minimizing environmental impact and aligning with eco-friendly practices.
How effective is Metalbird’s packaging for shipping safety?
The flat, rigid carton structure and internal inserts offer moderate to high protection for the flat metal products, reducing risk of damage during standard logistics cycles.
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