MAD Arquitectura packaging
MAD Arquitectura is an architecture studio focused on user-centered, sustainable design solutions for residential and commercial spaces in Ecuador. Their packaging approach emphasizes branded carton boxes that align with their commitment to professional presentation and eco-friendly practices.
Packaging Portfolio
MAD Arquitectura’s packaging portfolio is characterized by the use of high-quality carton boxes featuring professional finishes and bold visual branding. Packaging formats are consistently rectangular, with attention to clean edges, durable folds, and surface treatments such as gloss or kraft finishes. The selection of single-layer paperboard and recyclable materials reflects a strong sustainability orientation, while minimalist graphics and clear typography reinforce the studio’s modern design ethos. Packaging serves dual roles: protecting project materials and enhancing the brand experience during client presentations.
The packaging is a rectangular, flat construction made of single-layer paperboard. It features a smooth surface with clean edges and folds. The box is predominantly yellow with colorful graphics and images printed on all sides. The front displays the word 'MAD' in large, bold letters, accompanied by illustrations and smaller text. The edges are neatly folded, and the box appears to have a glossy finish, enhancing the vibrancy of the colors. There are no visible fluted layers, indicating it is not corrugated.
The packaging is a flat, smooth carton box with a rectangular shape designed to hold ice cream cookie sandwiches. It features a colorful design with a light background and bold text. The front displays the product name 'Mad Minis' prominently, along with images of the cookie sandwiches. The edges are clean and precise, indicative of a folding carton construction. The box has a glossy finish that enhances the visual appeal.
The packaging features a smooth, flat construction with clean edges and folds. It is primarily black with vibrant colors used for branding and product information. The box has a rectangular shape, and the front displays a glossy finish with the product name and branding prominently featured. The sides are printed with additional product details and instructions, maintaining a consistent design aesthetic.
The packaging is a flat, rectangular box made from a single layer of paperboard. It features clean, precise edges and folds, characteristic of folding cartons. The exterior is a kraft brown color, giving it a natural, uncoated appearance. The front face has a large, white logo that reads 'no mad' in a modern font, along with the text 'Capsule Size 0' positioned below it. The box appears to be lightweight and designed for retail display.
The packaging is a folding carton with a smooth, flat construction. It features a brown kraft exterior with a clean, precise fold. The box has a lid that opens at the top and is designed to hold several small items securely. The interior has a printed message and a decorative filler material, enhancing the presentation of the contents.
About the Brand
MAD Arquitectura specializes in architectural and interior design services, leveraging a human-centered philosophy and meticulous attention to sustainability. Their packaging selection reflects their design values, using retail carton formats with strong visual branding and consistent structural choices.
The company’s packaging practices are data-driven, favoring carton boxes that provide both visual appeal and logistical reliability. Branding is prominently featured, utilizing clear typography and modern graphics to reinforce the studio’s identity. Sustainable materials and minimalist design principles are consistently applied across their packaging portfolio, optimizing for both client presentation and reduced environmental impact.
Key Differentiator: MAD Arquitectura differentiates itself through a rigorous commitment to sustainable packaging and cohesive brand presentation, integrating eco-friendly materials with a design-forward approach.
Design System
Visual Style
Typography favors modern sans-serif fonts with high legibility, paired with a color palette that alternates between monochromatic schemes (black, white, kraft brown) and vibrant accent colors for branding highlights. The overall aesthetic is minimalist with a focus on clean lines and uncluttered layouts.
Brand Identity
Logo usage is prominent and consistent, typically positioned on the front face of packaging with supporting iconography where relevant. Brand elements such as the 'MAD' logo and related graphics are applied with visual consistency across formats, ensuring immediate recognition.
Packaging Design
Material choices favor recyclable carton and paperboard with both glossy and uncoated kraft finishes. Structural design is straightforward—rectangular boxes with precise folds—prioritizing durability, ease of assembly, and efficient storage or shipping.
User Experience
Packaging design supports a seamless client journey by balancing protective functions with high visual impact. The unboxing process is intentionally designed to reinforce brand values—emphasizing professionalism, sustainability, and attention to detail—thereby enhancing client perception and engagement.
Company Metrics
Business insights for MAD Arquitectura based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Local and regional B2B clients in the residential, commercial, and real estate sectors seeking innovative, sustainable architectural design solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for MAD Arquitectura based on industry standards and best practices
Frequently Asked Questions
What types of packaging does MAD Arquitectura use for project presentations?
MAD Arquitectura primarily utilizes branded carton boxes with professional finishes, focusing on clean structural designs and high visual impact for client-facing materials.
How does MAD Arquitectura ensure sustainable packaging practices?
The company incorporates recyclable materials and minimalist structures in their packaging, reducing material usage and environmental footprint while maintaining high presentation standards.
Is MAD Arquitectura’s packaging strategy cost-efficient?
Their approach prioritizes value by selecting durable yet affordable carton materials, balancing cost efficiency with the need for strong branding and protection.
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