Luxéol packaging
Luxéol is a French beauty brand specializing in targeted hair care and nutritional supplement products. Their packaging strategy centers on visually consistent, premium carton boxes designed for secure product protection and a refined retail presence.
Packaging Portfolio
Luxéol’s packaging portfolio is dominated by folding carton boxes constructed from smooth, single-layer paperboard, featuring both matte and glossy finishes to differentiate product lines. The use of rigid, well-structured rectangular cartons provides both shelf presence and logistical protection. Secondary packaging often incorporates plastic blisters and tubes for capsules and liquid products, optimizing product integrity. Consistent application of the brand’s signature green, white, and gold palette, along with bilingual product information, reflects a strong retail and e-commerce orientation.
The packaging is a rectangular folding carton made of smooth, single-layer paperboard. The exterior is predominantly green with a glossy finish, featuring a white logo at the top. The edges are clean and precise, with sharp folds indicating a well-constructed design. The front displays product information in both French and English, with a clear emphasis on the product name and benefits. The back contains additional details and instructions, printed in a smaller font.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction without any visible fluted layers. The box is predominantly green with white and gold accents, showcasing a clean and modern design. The front displays the brand name 'LUXEOL' prominently in a bold font, along with product information in a smaller font. The edges are cleanly folded, and the box appears to have a glossy finish, enhancing its visual appeal. The interior contains a plastic blister pack holding the capsules, which is visible as a hand is holding the box open.
The packaging includes a retail carton for the hair care routine, which is made of smooth, flat paperboard with clean edges and folds. The carton is primarily dark green with white text and graphics, featuring a prominent logo. The individual products within the carton include tubes and a jar, all made of plastic with a glossy finish. The tubes are cylindrical with flip-top caps, while the jar has a screw-on lid. The overall arrangement is neat and organized, showcasing the products effectively.
The packaging is a rectangular folding carton with smooth, flat construction. It features a predominantly green exterior with white text. The edges are clean and precise, indicating a well-constructed box. The front displays the brand name 'LUXEOL' prominently, along with product information in both French and English. The overall appearance is lightweight and retail-friendly, suitable for display on shelves.
The packaging consists of a neatly folded carton box with a smooth, flat construction. It features clean edges and precise folds, indicative of a single-layer paperboard structure. The box is predominantly green with white and gold accents, showcasing a modern and sleek design. The front displays product information and branding prominently, with a glossy finish that enhances visual appeal. The overall shape is rectangular, designed to hold a serum product securely.
The packaging is a folding carton made from single-layer paperboard, featuring a smooth, flat construction without any visible fluted layers. The box is primarily green with a matte finish, accented by white and blue text. The edges are clean and precise, indicative of high-quality manufacturing. The front displays the product name 'SHAMPOOING SOLIDE FORTIFIANT' prominently, along with a statement about natural ingredients. The overall design is simple yet elegant, appealing to a natural beauty market.
About the Brand
Luxéol delivers science-driven hair care and supplement solutions, prioritizing performance and consumer trust. Their packaging approach emphasizes structured carton boxes with clear branding and cohesive visual identity, supporting high-shelf impact.
Since 2016, Luxéol has scaled its operations in the French beauty market, using robust, single-layer paperboard cartons for primary and secondary packaging. The company consistently integrates its brand into packaging through color, typography, and logo placement, ensuring recognition and compliance with industry standards for cosmetics and supplements.
Key Differentiator: Specialization in hair growth and health, combined with a consistently executed packaging identity tailored to both e-commerce and retail channels.
Design System
Visual Style
The design system employs a modern sans-serif typeface, a deep green primary color accented with white and gold, and a minimalist yet premium aesthetic. Layouts are clean, with high contrast for readability and product segmentation.
Brand Identity
Brand identity is reinforced through prominent logo placement, consistent use of the Luxéol wordmark, and a restrained iconographic system. Visual consistency is maintained across all packaging lines, supporting instant brand recognition.
Packaging Design
Material selection favors recyclable paperboard for outer cartons, with an emphasis on sharp folds and precise construction for a premium feel. Structural design prioritizes protective features and efficient stacking for logistics, with occasional use of plastic components for product containment.
User Experience
The unboxing process is intentionally designed to evoke quality and trust, with easy-to-open cartons and clear product presentation. Packaging supports a seamless transition from online purchase to in-home use, reinforcing Luxéol’s brand promise and encouraging repeat engagement.
Company Metrics
Business insights for Luxéol based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Consumers seeking specialized hair care solutions and nutritional supplements, primarily in France and broader European markets, with a focus on both men and women experiencing hair health concerns.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Luxéol based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Luxéol primarily use?
Luxéol predominantly utilizes single-layer paperboard cartons for their hair care and supplement products, complemented by plastic tubes and blisters for inner product containment.
How does Luxéol address sustainability in its packaging?
While Luxéol leverages recyclable paperboard for external packaging, the use of plastic components and glossy finishes suggests moderate sustainability efforts typical for the beauty sector.
Is Luxéol's packaging optimized for logistics and consumer unboxing?
Their cartons are designed for durability and visual appeal, balancing protective features with an elevated unboxing experience that aligns with beauty industry expectations.
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