Les Choses Simples packaging
Les Choses Simples, a Provence-based artisanal beauty and home care brand, specializes in handmade products with a focus on natural ingredients and sensory experiences. Their packaging strategy centers on minimalism, sustainability, and a strong alignment with brand values to reinforce authenticity and quality.
Packaging Portfolio
Les Choses Simples employs a packaging portfolio dominated by single-layer carton boxes and rigid boxes constructed from kraft paperboard and chipboard. The use of smooth, matte finishes, natural brown hues, and precision folding supports a minimal yet premium visual identity. Packaging formats include retail cartons for soaps and candles, rigid gift boxes for multi-item sets, and eco-refill options for liquid products. The approach prioritizes recyclability, tactile quality, and structural simplicity while maintaining strong brand recognition through consistent logo and product labeling.
The packaging consists of a sturdy, rectangular box made from thick chipboard, featuring a kraft exterior. The box is designed to hold two glass candle jars securely, with a clean, smooth surface and precise edges. It has a minimalist aesthetic with a natural look, enhanced by a simple black string tied around it. The box is closed at the top, with a circular label affixed to the front displaying the brand name and product numbers.
The packaging consists of a smooth, flat construction with a single-layer paperboard. The box is primarily kraft brown in color, featuring clean edges and precise folds. The top flap is neatly tucked, and the overall structure appears lightweight yet sturdy, suitable for retail display. The front of the box has a label with a cream background, showcasing the product name and brand details.
The packaging is a square, folding carton made of a single layer of kraft paperboard. It features smooth, flat construction with clean edges and precise folds. The exterior is a natural kraft color, giving it an organic and eco-friendly appearance. The top of the box has a circular cutout revealing the product inside, while the sides are printed with branding and product information in a contrasting dark color. The overall design is simple yet elegant, emphasizing the product within.
The packaging is a square folding carton made of single-layer paperboard, featuring a smooth, flat construction without any visible fluted layers. The exterior is a natural kraft color, giving it an organic and eco-friendly appearance. The edges are clean and precise, with a matte finish. The top flap is folded down neatly, and the carton has a simple, elegant design with minimal graphics.
The packaging is a small, square box made of smooth, single-layer paperboard. It features clean, precise edges and folds, with a matte finish. The box is predominantly white with a black label on the front, displaying the product name and other details in a clear, modern font. The overall design is minimalistic, emphasizing the product's premium quality.
The packaging is a square folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is a light brown kraft color, giving it a natural and eco-friendly appearance. The front has a circular window revealing the pink soap inside, while the sides display printed text and branding elements. The overall design is simple yet elegant, suitable for retail display.
About the Brand
Les Choses Simples delivers handmade beauty and home care products rooted in the traditions of Provence, France. The brand leverages natural ingredients, unique scents from Grasse, and a direct-to-consumer model to create an immersive, high-quality product experience.
Positioned in the premium segment of the beauty and wellness market, Les Choses Simples emphasizes eco-consciousness with the availability of eco-refill formats and recyclable packaging. Their product range includes candles, soaps, body care items, and diffusers, all presented with thoughtful packaging that combines natural kraft materials and minimalist design. The brand’s small scale enables a highly curated approach to both packaging and customer education, ensuring consistency between product quality and the unboxing experience.
Key Differentiator: The brand's integration of handmade, natural products with visually cohesive, eco-friendly packaging distinguishes it within the premium beauty and home fragrance sector.
Design System
Visual Style
Typography uses clean, sans-serif fonts in bold and regular weights, complemented by a natural, earthy color palette (kraft brown, cream, white, and black accents). The overall aesthetic is minimal, with high contrast between text and background for easy readability.
Brand Identity
The logo 'Les Choses Simples' is prominently featured on packaging, with supporting iconography kept to a minimum to maintain visual clarity. Brand consistency is ensured through uniform label shapes, font sizes, and restrained use of color.
Packaging Design
Material selection favors recyclable, FSC-certified paperboard and chipboard; structural design is straightforward, with folding cartons and rigid boxes optimized for durability and retail shelf presence. Die-cut windows and labels are used selectively to highlight product attributes while maintaining structural integrity.
User Experience
The design facilitates a positive unboxing experience by combining tactile materials with clear product identification. Informational labels and visual simplicity reduce cognitive load, supporting a seamless transition from online purchase to in-home use and reinforcing the brand's artisanal narrative.
Company Metrics
Business insights for Les Choses Simples based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers and premium beauty and home care buyers across Europe seeking artisanal, natural products with a strong design and sustainability focus.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Les Choses Simples based on industry standards and best practices
Frequently Asked Questions
What type of packaging materials does Les Choses Simples use?
Les Choses Simples primarily utilizes single-layer paperboard and chipboard for carton and rigid boxes, favoring natural kraft finishes and recyclable materials to support eco-friendly practices.
How does the packaging design reflect the brand's identity?
Packaging features minimalist layouts, earthy tones, and prominent branding elements, aligning closely with the company's values of simplicity, authenticity, and artisanal quality.
Is the packaging suitable for logistics and retail environments?
The packaging is structurally sound for both e-commerce and in-store retail, offering a balance between product protection, cost efficiency, and visual appeal.
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