Lentiamo packaging
Lentiamo is an online eyewear retailer specializing in prescription glasses, sunglasses, and contact lenses for a diverse audience. Their packaging approach centers on lightweight carton and rigid box solutions, balancing retail appeal with protective functionality across branded and third-party products.
Packaging Portfolio
Lentiamo employs a strategic mix of packaging formats, including single-layer folding carton boxes for contact lenses and durable rigid boxes for eyewear. The majority of carton packaging utilizes smooth, retail-grade paperboard with gloss finishes, offering lightweight protection and shelf appeal. Rigid boxes, particularly for Lentiamo-branded eyewear, provide elevated product protection and a premium unboxing experience. Brand representation is variable, with both custom Lentiamo branding and supplier-specific branding present, reflecting a hybrid supply-chain model typical in eyewear e-commerce.
The packaging is a flat, rectangular box made from a single layer of paperboard. It features a smooth surface with clean edges and folds. The box is primarily white with a blue gradient design that includes a water droplet graphic. The front displays the product name and brand prominently, while the sides contain additional product information and instructions. The box has a tuck-in closure at the top.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features smooth, clean edges and precise folds, with a predominantly white exterior and colorful graphics. The front displays product information and branding elements prominently, with a glossy finish that enhances visual appeal. The box opens from the top, with a tuck tab closure that secures the contents inside. The overall design is lightweight and retail-friendly, suitable for display on shelves.
The packaging is a flat, rectangular box with a smooth surface and clean edges. It features a glossy gold finish, with a prominent white graphic design that includes a stylized figure and the product name 'ADORE'. The box has a single-layer paperboard construction, indicating it is lightweight and suitable for retail display. The top flap is folded down and secured, while the bottom is also folded without any visible glue or tape. There are no visible fluted layers, confirming it as a carton box.
The packaging consists of two flat, rectangular boxes made of smooth, single-layer paperboard. The boxes have clean, precise edges and folds, indicative of a folding carton design. The exterior is predominantly light blue with a glossy finish, featuring a subtle wave pattern. The front displays product information in white and darker blue fonts, including the product name and usage instructions. The boxes are designed to hold bi-weekly soft contact lenses.
The packaging consists of a sturdy, premium box with a smooth, matte finish in a deep navy blue color. The box has clean edges and a rectangular shape, designed to hold an eyewear case. The lid fits securely over the base, indicating a rigid construction. The interior is likely designed to snugly accommodate the eyewear case, providing protection. The box features a minimalist design with the brand name 'Lentiamo' prominently displayed on the front in white lettering.
About the Brand
Lentiamo operates as a digital-first eyewear provider, offering a wide selection of vision products through a streamlined e-commerce platform. Their packaging solutions reflect a blend of in-house branding and supplier-driven designs, supporting both fashion and function for eyewear and lens shipments.
Packaging at Lentiamo is characterized by a mix of rigid presentation boxes for premium eyewear and standardized folding cartons for contact lenses. The use of both branded and supplier-branded packaging highlights their market approach, catering to a range of customer expectations from luxury unboxing to efficient, protective delivery for everyday products.
Key Differentiator: Lentiamo differentiates itself through integration of both custom-branded and supplier-branded packaging, allowing them to offer a versatile product portfolio while maintaining consistent protection and retail presentation standards.
Design System
Visual Style
Typography is modern and legible, using sans-serif fonts for clarity. The color palette centers on navy blue, white, and light blue gradients, creating a clean, professional aesthetic with occasional use of gold and accent colors for premium products.
Brand Identity
Logo usage is prominent on Lentiamo-branded rigid boxes, with consistent white-on-blue application. Iconography is minimalistic, and visual consistency is maintained through uniform layouts, color schemes, and restrained graphic elements across packaging formats.
Packaging Design
Material choices favor recyclable paperboard for folding cartons and sturdy rigid board for protective cases. Structural design emphasizes flat, precise folds and closures for efficient storage and transport, with a focus on balancing cost, protection, and retail display suitability.
User Experience
Design choices aim to streamline the customer journey from purchase to unboxing, with clear product labeling and intuitive opening mechanisms. Premium eyewear packaging enhances emotional impact, while contact lens cartons prioritize clarity and usability for frequent reorders.
Company Metrics
Business insights for Lentiamo based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: End-consumers seeking prescription eyewear, contact lenses, and fashion sunglasses, primarily in the UK and EU regions, with a broad demographic reach including men, women, and children.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Lentiamo based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Lentiamo use for their eyewear products?
Lentiamo primarily utilizes rigid boxes for eyewear and folding carton boxes for contact lenses, combining branded and supplier-branded solutions to support product presentation and shipping safety.
How does Lentiamo address sustainability in their packaging?
Lentiamo's packaging relies on paperboard materials, which are widely recyclable, but the degree of sustainability depends on supplier choices and lacks consistent custom eco-branding across all SKUs.
Is Lentiamo's packaging designed for retail display or direct shipping?
Most packaging formats are optimized for both retail visibility and direct-to-consumer shipping, with protective and visually consistent designs for each product type.
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