Lashboom packaging
Lashboom specializes in beauty and lash enhancement products, delivering a diverse portfolio of lash, brow, and permanent makeup solutions. The company's packaging strategy emphasizes premium presentation, utilizing custom carton and rigid box formats to reinforce brand identity and product differentiation.
Packaging Portfolio
Lashboom employs a multi-tiered packaging portfolio that includes custom folding cartons, rigid boxes, and metallic sachets. Carton boxes utilize single-layer paperboard with matte or kraft finishes, supporting both retail-ready and luxury product lines. Rigid boxes constructed from thick chipboard are used for premium SKUs, offering enhanced durability and visual impact. Metallic sachets, while offering product protection and single-use convenience, present challenges for recycling. Across the portfolio, packaging is tailored to product type—balancing aesthetics, protection, and brand visibility.
The packaging consists of a smooth, flat construction made from a single layer of paperboard. It features a natural kraft color with a matte finish. The edges are clean and precise, with folds that create a rectangular shape. The front displays a graphic of a bird and the product name, 'GREEN BAMBOO SILK LASHES,' in a stylized font. The overall design is minimalistic yet elegant, suitable for retail display.
The packaging is a rectangular carton box made of single-layer paperboard. It has a smooth, flat construction with clean edges and folds. The exterior is a light gold color with a matte finish, giving it a premium appearance. The front of the box features the product name 'Eyelash & Brow Step 1 Perm Cream' in a bold, modern font, with the brand name 'LASHBOOM!' prominently displayed. The back includes product details and instructions in a smaller font. The box has a tuck-in flap closure at the top, ensuring the contents are secure.
The packaging consists of a folding carton that is primarily rectangular in shape, featuring a smooth, flat construction without visible fluted layers. The exterior is a light beige color with a matte finish, providing a clean and elegant appearance. The front displays a printed label with the product name 'Eyelash & Brow Step 1' prominently featured in a bold font, along with additional product details in a smaller font. The sides of the carton have similar branding elements, maintaining a consistent design throughout. The top flap is neatly folded and secured, while the bottom is also folded, indicating a standard tuck construction.
The packaging consists of a smooth, flat construction made from single-layer paperboard. It features clean, precise edges and folds, indicative of a folding carton design. The exterior is predominantly white with a glossy finish, enhancing its visual appeal. The front showcases a minimalist design with a circular cut-out, allowing visibility of the product inside. The overall shape is rectangular, suitable for retail display.
The packaging is a square, rigid box with a sturdy construction. It features a thick chipboard material that gives it a premium feel. The exterior is a natural kraft color with a smooth finish, adorned with elegant graphics of bamboo leaves in a subtle, muted green. The box has a clean, flat surface with precise edges and folds, indicative of high-quality manufacturing. The top of the box is decorated with the product name 'GREEN BAMBOO' in a stylish font, prominently displayed in white, along with the brand name 'LASHBOOM' in a smaller size. The overall appearance is sophisticated and luxurious, suitable for high-end retail.
About the Brand
Lashboom operates as a direct-to-consumer beauty brand, with a core focus on lash and brow enhancement products. The brand leverages high-quality, retail-ready packaging to support both professional and consumer segments within the beauty industry.
Positioned as a premium provider in the beauty sector, Lashboom integrates custom printed folding cartons, rigid boxes, and sachet packaging into its logistics and customer experience strategy. Packaging choices are designed to reflect the brand's commitment to quality and aesthetic appeal, with consistent use of matte finishes, natural kraft tones, and minimalistic graphics. This approach aligns with industry expectations for premium, high-visibility beauty products, while also addressing the need for secure transit and shelf impact.
Key Differentiator: Lashboom differentiates itself through cohesive visual branding, premium material selection, and a strong emphasis on unboxing experience, which collectively support its positioning in the competitive beauty and cosmetics market.
Design System
Visual Style
Typography is modern and bold, leveraging sans-serif fonts with high legibility. The color palette is anchored in light beige, natural kraft, matte gold, and white, establishing a minimalistic yet premium aesthetic. Graphical elements such as stylized birds or bamboo reference product lines and reinforce subtle luxury cues.
Brand Identity
Logo placement is consistent and prominent, utilizing both full brand names and stylized icons. Iconography is minimal and product-specific, contributing to a cohesive visual system across SKUs. Visual consistency is maintained through recurring color schemes, font usage, and design motifs.
Packaging Design
Material selection prioritizes paperboard and chipboard for cartons and rigid boxes, with an emphasis on clean folds and precise construction. Structural design is focused on rectangular forms with tuck-in or rigid closures, supporting both protection and display value. Sachets are used selectively for portion control and sampling.
User Experience
Packaging design supports the customer journey by enhancing shelf appeal, facilitating easy unboxing, and providing clear product identification. Transparent cut-outs and well-placed branding elements improve user confidence and streamline the transition from purchase to product use.
Company Metrics
Business insights for Lashboom based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Beauty professionals and individual consumers seeking high-quality lash, brow, and makeup products in Germany and the broader European market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Lashboom based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Lashboom primarily use?
Lashboom primarily utilizes single-layer paperboard for folding carton boxes, rigid chipboard for luxury packaging, and metallic sachets for single-use applications, with a focus on matte and kraft finishes for a premium look.
How does Lashboom’s packaging support the customer experience?
Packaging is designed to enhance the unboxing experience through clean structural design, visible branding, and attention to tactile and visual details, contributing to a positive emotional response and reinforcing the brand’s premium positioning.
Is Lashboom’s packaging environmentally friendly?
Lashboom incorporates recyclable paperboard and kraft materials in several packaging formats, though the use of metallic sachets may limit overall recyclability. The overall approach shows a moderate commitment to sustainability relative to beauty industry standards.
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