KIKI Health packaging
KIKI Health specializes in direct-to-consumer natural supplements, vitamins, and superfoods. Their packaging strategy leverages premium glass jars and bottles with minimalist branding to convey product purity and quality, optimizing for both protection and shelf appeal.
Packaging Portfolio
KIKI Health’s packaging portfolio is anchored by the use of dark amber glass jars and bottles, which offer both product protection and premium shelf presence. The structural choices—cylindrical jars with screw-top lids—are optimized for airtightness, light protection, and reusability. Labels utilize matte finishes and monochromatic palettes to align with a clean, health-focused brand image, while providing essential product and compliance information. Secondary packaging (if used) appears minimal, prioritizing direct product visibility and reducing unnecessary waste.
The packaging consists of two glass jars with dark amber coloration, each featuring a black label. The jars have a cylindrical shape with a wide mouth, suitable for dispensing powder and capsules. The labels are smooth and flat, with clean edges and precise folds. The jars are placed on a textured surface that resembles stone, enhancing the natural aesthetic.
The packaging is a dark amber glass bottle with a wide mouth and a screw-on lid. The bottle has a cylindrical shape and is designed to hold gummies. The label wraps around the bottle and features vibrant, multi-colored text and graphics.
The packaging consists of a dark glass jar with a black lid, featuring a label that wraps around the body of the jar. The label is predominantly white with black text and includes graphics related to the product. The jar has a cylindrical shape and is designed for retail display, showcasing the product inside. The overall appearance is sleek and modern, indicative of premium health products.
The packaging is a dark glass jar with a wide mouth and a screw-on lid. The jar has a cylindrical shape and a smooth surface. The label is prominently displayed on the front, featuring a matte finish with bold typography. The overall appearance is sleek and modern, suitable for a health product.
The packaging consists of two dark glass jars with screw-on lids. Each jar has a label that includes product information and branding elements. The jars are cylindrical in shape and sit on a light-colored wooden base against a neutral background. The labels are predominantly black with white text, providing a clean and modern aesthetic.
The packaging is a dark amber glass bottle with a black screw-on lid. The bottle is cylindrical in shape and has a smooth surface with a glossy finish. The label wraps around the bottle, featuring a clean design with bold typography. The front displays the product name 'NMN' prominently, along with the description 'food supplement' and dosage information. The label has a matte finish with contrasting colors, primarily black and white with green accents.
About the Brand
KIKI Health delivers a range of health supplements and superfoods, targeting health-conscious consumers seeking natural, high-quality products. The brand's packaging approach is characterized by the consistent use of dark glass containers and clean, modern label design, aligning with its emphasis on product integrity and transparency.
Founded in 2011, KIKI Health operates primarily through its e-commerce platform, offering a portfolio of nutritional supplements, probiotics, and collagen-based products. The use of amber glass jars and bottles provides both functional product protection and a premium visual identity. Labels are designed for clarity, featuring monochromatic color schemes and easy-to-read typography, which reinforces the health-oriented, no-nonsense brand ethos.
Key Differentiator: KIKI Health differentiates itself through its commitment to natural ingredient integrity, reflected in its choice of protective, recyclable glass packaging and minimalist, information-forward label design.
Design System
Visual Style
Minimalist typography using sans-serif fonts, predominantly black and white color palette with occasional green or accent hues. The overall aesthetic is clean, clinical, and modern, reflecting a focus on purity and scientific credibility.
Brand Identity
Brand logo and company name are consistently positioned on the main label, with high contrast for legibility. Iconography is limited, relying on typography and clear product descriptors to maintain a streamlined, information-focused presentation.
Packaging Design
Primary materials are dark amber glass and recyclable plastic lids, chosen for both product protection and sustainability. The design philosophy emphasizes simplicity, durability, and full ingredient transparency, supporting regulatory compliance and consumer trust.
User Experience
Packaging is engineered for ease of use, with wide-mouth jars for accessibility and resealable lids for product longevity. The visual clarity and straightforward presentation support an intuitive customer journey from unboxing to usage, reinforcing a sense of trust and product quality.
Company Metrics
Business insights for KIKI Health based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious adults seeking premium, natural supplements and wellness products, with an emphasis on clean-label ingredients and responsible sourcing.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for KIKI Health based on industry standards and best practices
Frequently Asked Questions
What packaging materials does KIKI Health use for its supplements?
KIKI Health predominantly utilizes dark amber glass jars and bottles with screw-top lids, complemented by matte-finish paper labels designed for durability and clarity.
How does KIKI Health ensure product safety during shipping?
The use of rigid glass packaging provides high durability and protection against physical impact, while secure lids and tightly wrapped labels reduce risk of contamination or leakage during transit.
Is KIKI Health's packaging environmentally friendly?
KIKI Health's reliance on glass containers, which are highly recyclable, supports sustainability. However, the overall eco-friendliness is also influenced by label materials and secondary packaging choices.
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