Kala Health packaging
Kala Health provides pharmaceutical-grade nutritional supplements through a direct-to-consumer model, with a focus on controlled quality and robust customer experience. Their packaging strategy utilizes industry-standard containers and cartons, emphasizing product protection and consistent health-focused branding.
Packaging Portfolio
Kala Health’s packaging portfolio consists of single-layer paperboard retail cartons, rigid amber and dark glass bottles with metallic or plastic closures, and high-density plastic containers. These choices reflect a prioritization of product protection, regulatory compliance, and shelf stability. Labeling is consistently clear and informative, and packaging structures support varied product forms, including capsules, powders, and creams. The use of both recyclable glass and plastic containers shows a balanced, though not advanced, sustainability approach.
The packaging consists of a dark amber glass bottle with a screw-on cap. The label wraps around the bottle and features a light orange background with floral graphics. The text is clear and includes product information and branding elements.
The packaging is a cylindrical cosmetic pump bottle with a white base and a clear plastic pump mechanism. The bottle features a smooth surface with a glossy finish, and the pump has a slightly frosted appearance. The overall design is sleek and modern, suitable for retail display.
The image features three white plastic containers of varying sizes, each with a smooth, cylindrical shape. The containers have a clean, modern design with a wide mouth for easy access. The lids are screw-on types, providing a secure closure. Each container is labeled with a light blue design that includes product information and branding elements. The surface of the containers appears glossy and well-finished, enhancing their aesthetic appeal.
The packaging is a cylindrical bottle made of dark amber glass with a metallic silver screw-on lid. The label wraps around the body of the bottle, featuring a light blue background with geometric crystal designs. The label includes product information in a clean, modern font, with the product name 'MAGNESIUM As Bisglycinate' prominently displayed. The label also indicates that it contains '180 capsules' and mentions 'Liposomal Dry liposomal powder'.
The packaging consists of a dark glass bottle with a metal screw cap. The label is predominantly green and white, featuring the product name 'Vegan Digestive Fibers' prominently in bold font. The label includes illustrations of plant elements, suggesting a natural product. The overall design is clean and modern, with a focus on health and wellness.
The packaging consists of a retail carton that houses a dark blue bottle. The carton features a smooth, flat construction without fluted layers, indicative of single-layer paperboard. It has clean edges and folds, with a kraft paper exterior that displays printed graphics. The front of the carton includes the brand name 'The Akkermansia Company' in a prominent font, along with product information in both German and English. The color scheme combines natural kraft tones with pink accents, creating a visually appealing contrast. The bottle inside is opaque and has a simple, modern design, complementing the carton’s aesthetics.
About the Brand
Kala Health specializes in the development and distribution of high-quality nutritional supplements, offering a diverse product range designed to support various health needs. Their packaging approach relies on a mix of carton boxes, rigid glass bottles, and plastic containers, all tailored to ensure product integrity and a cohesive retail presentation.
Operating from the Netherlands with over 25 years in the market, Kala Health combines pharmaceutical manufacturing standards with a user-centric e-commerce platform. Packaging formats are selected for both regulatory compliance and consumer appeal, incorporating secure closures and clear labeling. The brand’s focus on customer satisfaction is reflected in its online engagement and delivery efficiency.
Key Differentiator: The integration of pharmaceutical-grade standards into both product formulation and packaging, alongside a modern, health-focused design language, distinguishes Kala Health in the European supplement sector.
Design System
Visual Style
Typography is clean and modern, favoring sans-serif fonts for clarity and professionalism. The color palette incorporates natural kraft tones, pastels such as light blue and green, and accent colors like pink and orange, supporting a health-oriented and approachable visual identity.
Brand Identity
Logo placement is consistent, appearing prominently on all primary packaging. Iconography is minimal, with emphasis on typographic hierarchy and scientific claims. Visual consistency across products is strong, reinforcing brand recognition.
Packaging Design
Material selection prioritizes product integrity with glass for light-sensitive items, plastic for weight efficiency, and cartons for secondary protection. Structural design is straightforward, focusing on shelf presence and transport durability rather than innovative shapes.
User Experience
Design supports a seamless customer journey through clear labeling, accessible packaging formats (e.g., wide-mouth bottles, pump dispensers), and a cohesive unboxing experience that aligns with the brand’s promise of quality and reliability.
Company Metrics
Business insights for Kala Health based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: European health-conscious consumers seeking pharmaceutical-grade nutritional supplements via direct online channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Kala Health based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Kala Health use for its supplements?
Kala Health primarily utilizes carton boxes, rigid glass bottles, plastic containers, and pump bottles. Packaging choices are informed by product type and need for protection, with materials chosen for durability, product safety, and regulatory compliance.
How does Kala Health’s packaging support product quality and safety?
Packaging is designed to protect supplements from environmental factors and tampering, utilizing opaque bottles, secure screw-on lids, and robust cartons to maintain product stability and ensure safe delivery.
What sustainability measures are reflected in Kala Health's packaging?
While glass bottles and paperboard cartons are used, which are generally recyclable, the presence of plastic containers and pump bottles limits overall eco-friendliness. There is no evidence of advanced sustainability initiatives, such as compostable materials or refill systems.
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