ILSE packaging
ILSE is a wellness company specializing in natural health supplements, detox solutions, and body care tools, with a strong focus on organic and artisanal production. Their packaging strategy utilizes minimalist carton boxes designed for both retail impact and sustainability, aligning with their eco-conscious and premium brand image.
Packaging Portfolio
ILSE's packaging portfolio is centered on single-layer paperboard folding cartons, offering a lightweight yet sturdy solution for supplements, detox products, and wellness tools. The packaging is engineered for retail display, featuring clean edges, smooth surfaces, and precise folding. Color-block accents and minimalist typographic treatments provide product differentiation while maintaining brand cohesion. The choice of uncoated or matte finishes enhances tactile appeal and reinforces the brand's natural positioning. All packaging components are designed to be recyclable, reflecting a commitment to sustainability and reduced environmental impact.
The packaging is a flat, rectangular box with a smooth, single-layer paperboard construction. It features a predominantly white exterior with a vibrant orange strip along one edge. The edges are clean and precise, indicating a well-constructed folding carton. The surface appears matte and uncoated, giving it a minimalist aesthetic. The box is positioned on a wooden table, alongside a wooden tray holding a cup of coffee, suggesting a retail or display context.
The packaging consists of two folding cartons, one predominantly white with a yellow edge and the other in pink with a blue base. Both boxes have clean, precise edges and a smooth surface finish. The white box features a simple design with the brand name 'ilse' printed in bold black letters. The pink box has a rounded cut-out design on the front, showcasing a modern aesthetic. Both boxes appear lightweight and are likely made from single-layer paperboard, suitable for retail display.
The packaging consists of a smooth, flat construction with clean edges and folds. The primary color is a soft cream, with a rounded top flap that gives it a unique shape. The front features a white label with black text, while the bottom has a bold blue logo. The overall appearance is lightweight and designed for retail display.
The packaging is a flat, rectangular box with a smooth, single-layer paperboard construction. It features a predominantly blue exterior with a large white area for branding or product information. The edges are clean and precise, indicating a well-constructed folding carton. The box is placed on a wooden surface, with a letter and a beverage container nearby, suggesting it is used for retail purposes. The overall appearance is lightweight and designed for easy handling.
The packaging consists of a series of rectangular boxes arranged in a row, each featuring a smooth, flat construction without any visible fluted layers. The boxes are made of single-layer paperboard, showcasing a clean and precise design. Each box has a different color, creating a vibrant visual appeal. The boxes are primarily white with colored accents, and the text 'whole bean coffee' is printed in a consistent font across all boxes. The overall appearance is modern and minimalistic.
About the Brand
ILSE delivers natural health and wellness products, emphasizing detoxification and the use of local, organic plant ingredients. Their packaging approach highlights sustainability and minimalist design, reinforcing their artisanal positioning within the health sector.
Founded by Aurélie Durand, ILSE integrates a philosophy of reconnecting with nature into both their product formulations and packaging choices. The brand leverages single-layer paperboard cartons with clean, modern aesthetics and color-coded accents to establish shelf presence and brand consistency. Production and packaging are centralized in France, supporting both quality control and a reduced ecological footprint.
Key Differentiator: ILSE's combination of local ingredient sourcing, artisanal production, and consistent, visually distinctive packaging sets it apart in the organic wellness market.
Design System
Visual Style
Modern minimalism with sans-serif typography, a neutral base palette (white, cream, pastel pink, blue, and orange accents), and restrained use of color for product signaling. The overall aesthetic emphasizes clarity and elegance.
Brand Identity
Consistent and prominent use of the 'ilse' logo in bold, black lettering; minimal iconography; high visual consistency across SKUs; and clear product labeling. Branding is unobtrusive but immediately recognizable.
Packaging Design
Preference for recyclable, single-layer paperboard; flat or folding carton structures optimized for efficient shipping and attractive shelf presence; minimal ornamentation to reduce material complexity and ensure recyclability.
User Experience
Packaging supports a seamless unboxing experience, balancing visual appeal with ease of access. Color cues and clear labeling aid navigation, while tactile finishes and precise construction reinforce quality and the brand’s eco-conscious values throughout the customer journey.
Company Metrics
Business insights for ILSE based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking organic, eco-friendly wellness products in France and broader European D2C markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for ILSE based on industry standards and best practices
Frequently Asked Questions
What type of packaging does ILSE use for its health and wellness products?
ILSE primarily utilizes single-layer paperboard folding cartons, designed for retail display with a minimalist aesthetic and consistent branding elements.
How does ILSE address sustainability in its packaging?
ILSE selects recyclable, lightweight paperboard materials and avoids complex laminates or plastics, prioritizing a reduced environmental impact in both design and material choice.
How does the packaging support ILSE’s brand identity?
The packaging employs clean lines, a restrained color palette, and prominent logo placement, supporting a modern, premium, and eco-conscious brand image.
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