idealo.de packaging
idealo.de operates as a leading price comparison platform in Germany, aggregating offers across diverse product categories. As an intermediary, idealo.de’s packaging approach is primarily reflected through the retail-ready packaging of partner brands, with a focus on high-visibility, branded carton and rigid box formats for consumer products.
Packaging Portfolio
idealo.de’s visible packaging portfolio is dominated by single-layer folding carton boxes and rigid boxes, tailored for retail display and high-value product protection. Carton boxes are standard for fragrances and luxury goods, featuring glossy finishes, metallic accents, and prominent brand logos to maximize shelf impact. Rigid boxes, especially in premium segments, enhance perceived value and ensure secure product containment. Packaging structures prioritize both aesthetics and functional security, aligning with consumer expectations for branded retail goods.
The packaging consists of a thick, sturdy chipboard box with a premium appearance. The box is predominantly black with a smooth surface finish. It features clean, precise edges and folds, indicative of high-quality construction. The box is designed to hold a perfume bottle securely and has a luxurious feel, enhanced by its glossy finish. The top of the box has a cut-out section that allows the bottle to be partially visible, showcasing the product inside.
The packaging is a rectangular folding carton made of smooth, single-layer paperboard. It features a glossy finish with a metallic sheen. The front displays the product name 'Dior Addict Shine' in bold, elegant font, with the brand name 'Dior' prominently placed below. The color scheme includes soft pink and silver tones, enhancing its luxury appeal. The edges are clean and precise, with no visible fluted layers, indicating it is not corrugated. The carton has a tuck flap closure at the top and bottom, ensuring secure packaging.
The packaging consists of a tall, rectangular box made of smooth, single-layer paperboard. The box has clean, precise edges and folds, with a predominantly white exterior featuring gold accents. The front displays the product name 'ARMANI CODE' in large, bold black lettering, while the brand name 'GIORGIO ARMANI' is presented in smaller text below. The box has a glossy finish, enhancing its visual appeal and luxury feel. The top of the box is slightly tapered, giving it a unique silhouette.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with green and yellow accents, indicating a retail product. The top flap is slightly opened, revealing the interior. There is a barcode on one side and product information printed on the front. The overall appearance is lightweight and designed for retail display.
The packaging is a rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with a glossy finish, accented by a gold logo and text. The box is designed to hold a 50 ml perfume bottle, indicated by the product information printed on the front. The design is minimalistic, with a modern aesthetic that appeals to luxury fragrance consumers.
About the Brand
idealo.de is a prominent B2C price comparison website, connecting German consumers to the best online deals in electronics, health & beauty, home, and lifestyle categories. The company’s core value lies in facilitating informed purchasing through transparent product data and retailer offers.
Given its aggregator business model, idealo.de does not directly manufacture or distribute physical goods, but the platform showcases a wide spectrum of retail packaging from partner brands. Analysis of available imagery reveals a predominance of carton boxes and rigid boxes, especially for premium categories such as fragrances. These packaging types prioritize shelf impact, robust product protection, and clear branding, aligning with consumer expectations in high-value product segments.
Key Differentiator: idealo.de’s unique position as a marketplace aggregator means its packaging exposure is largely dictated by its retail partners, resulting in a diverse portfolio of branded, retail-focused packaging solutions visible to consumers pre-purchase.
Design System
Visual Style
Packaging showcased favors modern, minimalist typography with high-contrast color palettes—such as black/gold, white/gold, and metallic finishes—reflecting luxury and contemporary brand positioning.
Brand Identity
Strong emphasis on logo visibility, consistent use of brand colors, and standardized iconography. Visual consistency is achieved through clear brand placement and repetition of signature elements (logos, product names) across packaging formats.
Packaging Design
Material selection prioritizes single-layer paperboard for cartons and chipboard for rigid boxes, balancing cost with tactile quality. Structural design focuses on clean lines, precise folds, and secure closures to reinforce retail readiness and product safety.
User Experience
Designs are optimized for immediate shelf appeal and consumer recognition, supporting the user journey from online discovery to in-store or direct delivery with clear, informative, and visually compelling packaging.
Company Metrics
Business insights for idealo.de based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: German online consumers seeking best-value deals across multiple retail categories, with a focus on electronics, health & beauty, and luxury goods.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for idealo.de based on industry standards and best practices
Frequently Asked Questions
Does idealo.de use custom or branded packaging?
As a price comparison platform, idealo.de itself does not produce or distribute custom packaging. The packaging showcased on the platform is that of the third-party brands and retailers listed on the site.
What types of packaging are most common on idealo.de?
The most commonly observed packaging types are folding carton boxes and rigid boxes, especially in categories like fragrances and luxury goods. These formats emphasize brand visibility and product protection for retail display.
How does idealo.de address sustainability in packaging?
Sustainability practices vary by the brands featured on idealo.de. While some partners employ recyclable materials and minimalistic designs, idealo.de’s direct influence over packaging sustainability is limited.