Hellenia packaging
Hellenia is a UK-based health supplement provider specializing in vitamins, minerals, and nutraceuticals, with a focus on in-house production and rigorous quality control. Their packaging approach prioritizes brand consistency, product protection, and consumer trust through well-constructed rigid containers and branded cartons.
Packaging Portfolio
Hellenia’s packaging solutions are predominantly composed of rigid HDPE or PET bottles and cylindrical chipboard containers for capsules and powders, paired with single-layer paperboard cartons for select product lines. All packaging formats emphasize tamper-evidence, secure closures, and regulatory-compliant labeling. The use of glossy finishes and premium accents (such as gold foiling) enhances shelf appeal and conveys a health-focused, trustworthy image. Branding is consistently applied across all packaging, with prominent logos, clear product identification, and color-coded design elements to differentiate SKUs within their supplement range.
The packaging is a rigid bottle with a clean, smooth surface. It has a rectangular shape with rounded edges, designed to hold capsules. The bottle is predominantly white with a flat top and a wide base. The label is affixed to the front, displaying product information clearly.
The packaging is a rigid, rectangular bottle with a wide mouth and a screw-on lid. The body of the bottle is smooth and made from thick plastic, providing a sturdy feel. The surface is predominantly white with a glossy finish, enhancing its visual appeal. The front label features a clean design with a green and blue color scheme, including the product name, 'Antarctic Krill Oil', and key benefits highlighted in bullet points. The back label likely contains additional product information, although not visible in the image.
The packaging is a rigid box designed to hold dietary supplements. It has a sturdy construction with thick walls, giving it a premium feel. The box is predominantly white with a glossy finish, featuring a gold accent along the top edge. The front displays the product name 'TMG' prominently in a bold font, along with dosage information and quantity. The overall design is clean and modern, with a slight curvature at the top, enhancing its aesthetic appeal.
The packaging is a white plastic bottle with a wide cylindrical shape, featuring a screw-on cap. The label is predominantly green and white, with a clean design that includes product information and branding elements. The label has a glossy finish, enhancing its visual appeal. The bottle appears to have a smooth surface with no visible fluted layers, indicating it is not made of corrugated cardboard or paperboard.
The packaging consists of cylindrical containers made from thick, sturdy chipboard. Each container has a smooth, glossy finish with a white base color. The top features a ribbed plastic lid, which adds to the premium appearance. The containers are adorned with gold and black text, clearly indicating the product name 'BOVINE COLOSTRUM' and its purpose as a food supplement. The overall design is clean and modern, with a luxurious feel.
The packaging is a flat, rectangular box with a smooth, single-layer paperboard construction. It features a clean, white exterior with a glossy finish, displaying vibrant graphics and text. The box has precise edges and folds, indicating a well-constructed design. The front showcases an image of turmeric powder with black pepper, along with product information and branding elements. The top flap is designed for easy opening.
About the Brand
Hellenia operates in the health and nutrition industry, providing a comprehensive range of dietary supplements directly to consumers with a pronounced emphasis on product quality and customer satisfaction. Their packaging portfolio demonstrates an integrated approach between brand communication and functional product protection, utilizing both rigid plastic bottles and paperboard cartons.
Founded in 1996, Hellenia manages the full lifecycle of its supplement products, from in-house UK manufacturing under ISO 9001 standards to D2C distribution. The brand leverages its family-run ethos to maintain close customer relationships, while its packaging solutions reinforce premium positioning, hygiene, and clear regulatory compliance. The portfolio reflects an alignment with industry trends toward clean, informative, and visually consistent health supplement packaging.
Key Differentiator: Hellenia's in-house manufacturing enables full control over packaging quality and compliance, with a strong emphasis on consistent branding and premium presentation across diverse supplement types.
Design System
Visual Style
The design system utilizes clean, sans-serif typography with an emphasis on legibility and clear information hierarchy. The color palette is primarily white with natural accent colors (greens, golds, blues) to reinforce the health and wellness positioning. Visuals are minimalist, with product imagery used selectively.
Brand Identity
Brand identity is maintained through prominent, consistent use of the Hellenia logo, website URL, and structured product information panels. Iconography is minimal and functional, supporting a clinical and trustworthy presentation. Visual consistency extends across all packaging types to reinforce brand recognition.
Packaging Design
Material choices prioritize rigid plastics for product protection and shelf stability, with chipboard and paperboard used for certain SKUs to balance cost and premium presentation. Structural design focuses on cylindrical and rectangular forms with secure closures, tamper evidence, and space-efficient storage.
User Experience
Packaging is designed for intuitive use, easy opening, and clear product identification, supporting the customer journey from online purchase to product consumption. The unboxing experience is enhanced by clean visual presentation and informative labeling, aligning with consumer expectations in the health and supplement segment.
Company Metrics
Business insights for Hellenia based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious UK consumers seeking premium, reliable dietary supplements with transparent sourcing and quality controls.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Hellenia based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Hellenia use for its supplements?
Hellenia utilizes rigid plastic bottles, chipboard cylindrical containers, and paperboard cartons, each selected for optimal product protection, regulatory labeling, and brand consistency.
How does Hellenia ensure product safety and packaging quality?
Packaging solutions are selected for durability, secure closures, and barrier properties to protect supplements during shipping and storage, with manufacturing under ISO 9001 standards.
Does Hellenia incorporate sustainability into its packaging?
While packaging features recyclable components such as paperboard and certain plastics, there is limited evidence of advanced eco-design or circular economy initiatives.
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