Giusto Manetti Battiloro packaging
Giusto Manetti Battiloro specializes in the production of gold and silver leaf products for artistic, decorative, and culinary applications, utilizing a packaging strategy that emphasizes premium presentation and brand heritage. Their approach integrates traditional folding cartons and rigid boxes, tailored for both retail display and product protection.
Packaging Portfolio
Giusto Manetti Battiloro utilizes a portfolio of folding carton boxes and rigid chipboard boxes, engineered for both retail display and secure product containment. Predominantly using smooth, single-layer paperboard with occasional transparent windows, the packaging emphasizes clean edges, precise folding, and glossy or matte finishes to enhance visual impact. Rigid boxes for premium offerings employ sturdy chipboard with minimalistic labeling, underscoring the luxury positioning. The material mix includes recyclable paperboard and limited plastic, optimized for both protection of delicate metal leaf products and shelf presentation.
The packaging is a flat, rectangular folding carton made of smooth, single-layer paperboard. It features a transparent plastic front that showcases the product inside, which consists of loose imitation gold leaf sheets. The carton has a vibrant yellow and orange color scheme with a glossy finish. The edges are clean and precise, indicating high-quality construction. The top flap is designed to tuck securely into the body of the box.
The packaging consists of two distinct boxes. The first is a white folding carton with a smooth, flat construction, featuring a decorative design in blue ink. It has clean edges and folds, typical of retail packaging. The second box is a brown kraft carton, also with a smooth finish, displaying printed text in a contrasting color. Both boxes are lightweight and designed for retail display.
The packaging features a smooth, flat construction typical of folding cartons. It is primarily made of white paperboard with a glossy finish. The front displays vibrant colors, including orange and yellow, with a clear window showing the product inside. The edges are clean and precise, with a fold-over top that allows for easy opening. The overall shape is rectangular, designed to hold loose leaves of imitation gold leaf.
The packaging consists of a flat, rectangular folding carton with a smooth surface. It features a clean, white exterior with a glossy finish. The front displays intricate black graphics, including the brand name 'Giusto Manetti' and decorative elements, all printed in a vintage style. The carton has a die-cut handle at the top for easy carrying. The edges are sharp and well-defined, indicating precise folding and assembly. The interior contains sheets of pure gold leaf, which are protected by a thin layer of paper.
The packaging consists of three boxes of varying sizes, all made from thick, sturdy chipboard. Each box features a clean, smooth surface with a matte finish, predominantly in a light beige or off-white color. The boxes have precise edges and folds, indicating high-quality construction. The lids fit snugly over the base, providing a secure closure. The boxes are adorned with a simple white label on the front, which has black text that reads 'ALEXANDRE MANETTI'. The overall appearance is elegant and premium, suitable for luxury items.
The packaging consists of a flat, smooth paperboard structure with a folded design. It features a clean, white exterior with a decorative printed label showcasing intricate graphics and text. The main body is flat, with a slight curvature where the gold leaf is displayed. The edges are clean and precise, indicative of a folding carton. The surface has a matte finish with a slight sheen from the gold leaf, which is visible in the open section.
About the Brand
Giusto Manetti Battiloro, with over four centuries of expertise in precious metal leaf manufacturing, is known for its artisanal quality and commitment to both tradition and innovation. The company targets a diverse clientele ranging from fine artists to restoration professionals, offering a broad portfolio of gilding materials and accessories.
Rooted in Florence since 1600, Giusto Manetti Battiloro leverages a small, skilled workforce to deliver products globally. Their packaging solutions prioritize both product safety and visual storytelling, using a mix of modern and classic materials to reinforce the brand's luxury positioning. Manufacturing processes and packaging choices reflect ongoing efforts toward sustainability and alignment with evolving market expectations.
Key Differentiator: Giusto Manetti Battiloro distinguishes itself through a unique combination of historical legacy, artisanal craftsmanship, and a focused approach to luxury packaging aligned with premium product positioning.
Design System
Visual Style
Classic serif typography, a restrained palette featuring white, beige, gold, and vibrant accent colors, combined with vintage motifs and clean layouts that reflect luxury and artisanal heritage.
Brand Identity
Consistent use of the Giusto Manetti logo and name, traditional iconography such as heritage crests, and decorative borders. Visual elements reinforce brand legacy and ensure immediate recognition across product lines.
Packaging Design
Preference for recyclable paperboard and chipboard materials, flat and rigid box structures with transparent windows or die-cut handles, and a strong focus on precise assembly. Emphasis on balancing product protection for delicate leaf sheets with retail display needs.
User Experience
Packaging is designed to create an elevated unboxing experience with high visual appeal, intuitive access, and clear product visibility. The design supports storytelling around product quality and heritage, enhancing overall brand engagement throughout the customer journey.
Company Metrics
Business insights for Giusto Manetti Battiloro based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Professional artisans, restorers, designers, culinary professionals, and consumers seeking high-quality gilding materials in the arts, restoration, and luxury goods markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Giusto Manetti Battiloro based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Giusto Manetti Battiloro use?
The company primarily utilizes folding carton boxes and rigid chipboard boxes, designed for visual appeal and product protection. Packaging formats include flat cartons with transparent windows and premium rigid gift boxes for high-end items.
How does Giusto Manetti Battiloro incorporate branding into their packaging?
Brand elements such as the Giusto Manetti logo, classic typography, and heritage motifs are consistently featured on all packaging, ensuring strong brand recognition and alignment with their luxury image.
Does the company use sustainable packaging materials?
Giusto Manetti Battiloro emphasizes sustainability, utilizing recyclable paperboard and kraft materials for many packaging solutions. However, the presence of some plastic elements and glossy finishes may impact overall recyclability.
How is product safety addressed in their packaging design?
Packaging is engineered for durability and to securely contain delicate gold and silver leaf sheets, with precise folding and robust materials that minimize damage risk during transit.
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