Friseurshop packaging
Friseurshop is a Czech-based e-commerce retailer specializing in professional hair care products and tools, serving both beauty professionals and consumers. Their packaging approach leverages branded carton boxes with a focus on visual appeal and retail suitability, aligning closely with leading industry standards.
Packaging Portfolio
Friseurshop utilizes a standardized packaging portfolio centered on folding carton boxes made from single-layer paperboard, selected for their balance of lightweight protection and high visual impact. The majority of packaging exhibits clean lines, glossy or matte finishes, and clear brand integration, with graphical elements and color palettes tailored to each product line. Packaging formats are optimized for shelf display, with designs that support efficient stacking, secure closure, and strong retail presence. While recyclability is present, most solutions prioritize brand visibility and consumer engagement over advanced sustainable innovations.
The packaging is a smooth, flat construction with a clean and precise design. It features a predominantly white exterior with a light blue accent. The box has a rectangular shape with sharp edges and folds, typical of folding cartons. The surface is likely coated for a glossy finish, enhancing its visual appeal. The front displays a graphic of a woman's face, indicating the product's use in hair care.
The packaging is a folding carton made from single-layer paperboard, featuring a smooth, flat construction without any visible fluted layers. The exterior is predominantly beige with a subtle pattern and printed graphics. The edges are clean and precise, indicating a well-constructed retail package. The box has a tuck flap closure at the front, which is typical for retail cartons.
The packaging is a square, flat carton box made from a single layer of paperboard. It features a smooth, clean surface with a light gray color. The edges are precise, and the box has a modern design with a minimalist aesthetic. The front displays a stylized graphic of a woman's face, likely representing the brand identity, alongside product information and icons. The overall appearance is lightweight and suitable for retail display.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly black with a repeating pattern of colorful lips, creating a vibrant and playful design. The front panel has a bright pink label that includes product information and branding details. The carton is lightweight and has a glossy finish, enhancing its visual appeal.
The packaging is a rectangular, upright box made of smooth, single-layer paperboard. It features a clean and precise construction with sharp edges and folds. The box has a predominantly white exterior with pink accents, showcasing a modern design. The front displays the brand name 'SIBEL' prominently, along with product information in a clear font. The overall appearance is lightweight and suitable for retail display.
The packaging is a flat, rectangular box made of single-layer paperboard. It features a smooth surface with clean edges and folds, predominantly in a kraft brown color. The front displays a graphic of a woman's face in green, alongside the brand name 'SIBEL' in bold lettering. The overall design is simple yet effective, with a matte finish that gives it a natural look. The box appears to be designed for retail display, likely containing hair care products.
About the Brand
Friseurshop delivers a broad selection of professional hair care and styling solutions, emphasizing quality, brand reputation, and a dual focus on salon professionals and consumers. Their packaging strategy prioritizes branded carton boxes designed for on-shelf impact and product security, reflecting the expectations of the beauty and fitness market.
Operating primarily online, Friseurshop partners with established brands and utilizes visually distinctive, retail-ready packaging. The packaging solutions are consistently constructed from single-layer paperboard with a preference for clean, modern designs and effective branding. This approach supports both logistics efficiency and strong shelf presence, essential for e-commerce and retail hybrid distribution.
Key Differentiator: Friseurshop's unique value lies in its integration of professional-grade branded packaging that enhances product perception and supports both consumer and professional user segments.
Design System
Visual Style
Modern sans-serif typography, with a color palette dominated by white, black, pink, and accent hues (such as beige and blue). Overall aesthetic is clean, vibrant, and designed for visual impact in both digital and retail contexts.
Brand Identity
Consistent use of brand logos ('SIBEL', 'FRAMAR'), bold product naming, and graphical motifs (e.g., stylized faces, lips). Iconography and visual assets are applied uniformly across packaging formats, ensuring cohesive brand recognition.
Packaging Design
Material selection favors single-layer paperboard for its printability and recyclability. Structural design emphasizes folding cartons with tuck-flap closures, retail display optimization, and minimal excess material, reflecting a pragmatic yet brand-focused philosophy.
User Experience
Packaging supports a positive customer journey with straightforward unboxing, clear product information, and immediate brand recognition. Visual design and structure are tailored to provide both emotional engagement and practical protection during shipping and handling.
Company Metrics
Business insights for Friseurshop based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Beauty professionals, salons, and individual consumers seeking high-quality hair care products in the Czech Republic and surrounding regions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Friseurshop based on industry standards and best practices
Frequently Asked Questions
How does Friseurshop's packaging contribute to brand perception?
Friseurshop's packaging consistently incorporates strong brand visuals, such as logos and distinctive graphics, which reinforce product quality and enhance consumer trust at the point of unboxing or purchase.
What materials are primarily used in Friseurshop's packaging?
The majority of Friseurshop’s packaging utilizes single-layer paperboard folding cartons, optimized for lightweight protection, visual appeal, and retail shelf display.
How does Friseurshop address sustainability in its packaging?
While most packaging is recyclable paperboard, the emphasis is on visual appeal and functionality. There is moderate attention to fully sustainable practices, and opportunities exist to further improve eco-friendly material sourcing and end-of-life recyclability.
Is the packaging suitable for both e-commerce and retail environments?
Yes, the packaging format—retail-ready folding cartons—supports both direct-to-consumer shipping and in-store merchandising, balancing durability with presentational quality.
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