First 4 Figures packaging
First 4 Figures produces premium collectible figures for video game enthusiasts, utilizing robust packaging strategies to protect and elevate their high-value products. Their packaging approach combines durable materials with strong visual branding to enhance both shipping safety and the unboxing experience.
Packaging Portfolio
First 4 Figures utilizes a combination of corrugated shipping boxes and printed carton boxes tailored for collectible statues and figures. Corrugated boxes provide high-impact resistance and product security, often featuring branded graphics and product details for easy identification. Retail cartons employ vivid character artwork, glossy finishes, and franchise-specific iconography to reinforce brand identity and shelf appeal. Packaging consistently integrates structural elements such as custom inserts and secure closures to maintain product integrity during transit and enhance the collector’s unboxing experience.
The packaging is a brown corrugated box with visible fluted edges when viewed from the side. It features a rectangular shape with a sturdy construction suitable for shipping. The box has a shipping label affixed to it, indicating product details and a barcode. The surface shows some wear and handling marks, typical for shipping boxes.
The packaging is a rectangular corrugated box with visible fluted layers when viewed from the side. The exterior is primarily brown kraft with printed graphics. The box features a top flap that folds down and is secured with tape. The edges are slightly worn, indicating handling. The front displays a large graphic of a gunship with the text 'GUNSHIP METROID PRIME' prominently printed.
The packaging is a sturdy corrugated box with visible fluted layers when viewed from the side. The box is primarily brown in color, typical of kraft cardboard, and features printed graphics on one side. The edges are slightly rough, indicating the corrugated construction. The box has a rectangular shape, suitable for shipping a collectible item.
The packaging is a folding carton made from a single layer of paperboard, featuring a smooth, flat construction. The box is predominantly purple with vibrant graphics showcasing the character Spyro. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The front displays an illustration of the Spyro figure, while the back includes product details and branding elements. The box has a rectangular shape, designed to hold the statue securely.
The packaging consists of a sturdy corrugated box with a visible fluted inner layer, indicating its construction as a shipping box. The exterior is primarily brown kraft, featuring a printed logo and product information. The box has clean edges and appears to be designed for shipping, likely to protect the collectible item inside. There are no visible signs of wear or damage, suggesting it is in good condition.
About the Brand
First 4 Figures is a Hong Kong-based manufacturer specializing in high-quality collectible figures and merchandise inspired by popular video game franchises. The company targets a global collector audience with a direct-to-consumer business model, emphasizing both product exclusivity and craftsmanship.
Founded in 2003, First 4 Figures has established a niche in the collectibles sector, focusing on limited edition releases and intricate figure designs. Their packaging strategy prioritizes product protection and brand consistency, using custom corrugated and carton boxes featuring prominent graphics and logos. The company’s portfolio and operational scale suggest significant investment in both packaging durability and visual presentation.
Key Differentiator: First 4 Figures stands out for its integration of branded, protective packaging tailored to the collectible market, delivering a distinct unboxing experience that aligns with the expectations of premium figure collectors.
Design System
Visual Style
Typography includes bold sans-serif fonts for logos and product names, paired with secondary typefaces for supporting details. The color palette centers on brand blues, purples, and character-driven accent colors, creating a vibrant and contemporary look. Overall aesthetic is graphic-heavy, leveraging franchise artwork for strong shelf and shipping presence.
Brand Identity
Consistent logo placement on both shipping and retail packaging, with clear product naming and character imagery. Iconography is franchise-specific, and visual consistency is maintained through unified layout structures and repeated use of brand colors.
Packaging Design
Material choices focus on double-walled corrugated cardboard for logistics safety and gloss-finished paperboard for retail presentation. Structural design prioritizes product fit, internal supports, and visible branding, aiming to balance protection with display value.
User Experience
Packaging is designed to deliver a memorable unboxing process for collectors, using layered reveals, branded graphics, and protective inserts. The approach reinforces product value, encourages sharing, and ensures that both the immediate and long-term experience of the packaging aligns with collector expectations.
Company Metrics
Business insights for First 4 Figures based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Global collectors and enthusiasts of video game and pop culture merchandise, with a focus on high-value, limited edition figures.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for First 4 Figures based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does First 4 Figures use?
First 4 Figures predominantly uses corrugated cardboard shipping boxes and high-quality printed carton boxes, designed to provide both structural protection and strong visual branding for collectible figures.
How does First 4 Figures address product safety during shipping?
Their use of sturdy, multi-layered corrugated packaging with secure closures and internal supports ensures high resistance to transit damage, minimizing risk for high-value collectibles.
Is First 4 Figures packaging environmentally friendly?
The primary materials used are recyclable cardboard and paperboard, offering moderate sustainability benefits, although there is limited evidence of advanced eco-initiatives or use of recycled content.
What is the visual style of First 4 Figures’ packaging?
Their packaging features bold, franchise-specific graphics, prominent logo placement, and a cohesive color palette that reflects the brand and character themes.
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