figured'art by ap commerce packaging
figured'art by ap commerce specializes in paint-by-number and custom art kits, utilizing retail-ready carton packaging with high-impact visual branding. Their packaging strategy emphasizes both product protection and a visually engaging unboxing experience tailored to art enthusiasts.
Packaging Portfolio
figured'art’s packaging portfolio centers on flat, folding carton boxes constructed from smooth, single-layer paperboard with custom, high-resolution graphics. Most primary packaging features vibrant, brand-centric prints, clean structural folds, and retail-friendly designs, including carrying handles and window cutouts for product display. Secondary packaging solutions—such as clear plastic bags and rigid trays—are used for organizing smaller art components within the kits, ensuring secure transport and organized presentation. The consistent application of printed branding and color palettes across formats highlights a commitment to cohesive visual identity and retail impact.
The packaging is a flat, rectangular folding carton made of a single layer of paperboard. It features a smooth, white exterior with colorful graphics and a glossy finish. The top flap has a slight overhang, and the edges are cleanly folded without any visible fluting. The front displays vibrant images and text, indicating the product inside, along with a clear layout of the contents. The sides are printed with additional information and branding elements.
The packaging is a flat, rectangular folding carton made of smooth, single-layer paperboard. The exterior features a vibrant, printed design that showcases a famous artwork, with the brand name 'FiguredArt' prominently displayed. The edges are clean and precise, indicative of a well-constructed retail package. The carton has a handle at the top for easy carrying, and the overall appearance is colorful and engaging, aimed at attracting customers in a retail environment.
The packaging consists of a flat, rectangular folding carton with a smooth, single-layer paperboard construction. The top flap features vibrant graphics and text, while the base is plain white. The carton is designed to hold a paint by numbers kit, with a clear view of the contents through a window. The edges are cleanly folded, and the overall appearance is lightweight and retail-ready.
The packaging consists of a clear plastic bag containing small blue pieces, which are likely craft or art materials. The bag is sealed with a heat seal, and there is a tray that appears to be made of a rigid plastic material, designed to hold the small pieces securely. The bag is transparent, allowing visibility of the contents, while the tray has a slight lip for easy handling.
The packaging consists of a folding carton box with a smooth, flat construction. It features a colorful design with abstract shapes and a clear brand name, 'FiguredArt', prominently displayed on the front. The box is primarily white with vibrant colors used for the graphics. The edges are clean and precise, indicating a well-constructed folding carton. The box is lightweight and appears to be designed for retail display.
About the Brand
figured'art, established in Paris in 2019, delivers a diverse range of paint-by-number kits and personalized art experiences to a broad consumer base. The company's packaging is characterized by vibrant, custom-printed carton boxes designed for both retail display and secure shipping.
Leveraging a strong e-commerce model and rapid delivery promise, figured'art's packaging aligns closely with its brand positioning—merging accessibility, creativity, and user engagement. Packaging formats prioritize flat, lightweight carton structures with visually distinctive artwork. The approach balances visual appeal with practical considerations such as durability and efficient handling during transit.
Key Differentiator: Key differentiators include highly customized packaging reflecting the artistic nature of the products, rapid fulfillment, and integration of personalized kit options.
Design System
Visual Style
Typography is modern sans-serif, paired with a bright, high-contrast color palette dominated by whites and vibrant accent hues. Graphics leverage artistic motifs, often referencing classic or pop art themes, to reinforce the creative product focus.
Brand Identity
Logo is prominently displayed on all packaging facets, supported by consistent use of iconography and multi-language taglines. The visual system maintains strong brand recall through repeated graphic and color usage.
Packaging Design
Material choices prioritize lightweight, recyclable paperboard for most cartons, with structural designs aimed at minimizing excess material while maximizing shelf appeal and product protection. Plastic components are reserved for internal organization and visibility.
User Experience
Packaging design supports a positive customer journey by providing clear visual cues, easy-open features, and a visually engaging unboxing sequence that echoes the creative intent of the products, enhancing both perceived and actual product value.
Company Metrics
Business insights for figured'art by ap commerce based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Consumer art and craft enthusiasts seeking accessible, customizable painting experiences, primarily in France and Belgium, with a focus on both amateur and experienced creators.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for figured'art by ap commerce based on industry standards and best practices
Frequently Asked Questions
What types of packaging does figured'art use for its art kits?
figured'art employs flat, single-layer folding carton boxes with custom printed graphics, complemented by clear plastic bags and trays for smaller components, optimizing both presentation and product safety.
How does figured'art’s packaging contribute to the customer experience?
The packaging is designed for a strong unboxing impact, with vibrant visuals and brand cues that reinforce the artistic appeal and perceived value of each kit.
Is sustainability considered in figured'art’s packaging strategy?
While figured'art utilizes paperboard-based cartons that are inherently recyclable, the presence of plastic components suggests a moderate commitment to sustainability, with room for further eco-friendly practices.
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