FELIWAY packaging
FELIWAY specializes in feline pheromone-based products designed to improve cat well-being and address behavioral challenges. Their packaging employs branded folding carton boxes with a focus on retail shelf presence, leveraging consistent visual elements to reinforce product differentiation and trust.
Packaging Portfolio
FELIWAY's packaging portfolio is composed predominantly of folding carton boxes manufactured from smooth, high-density paperboard. These cartons feature glossy finishes and precise structural folds, with tuck-top closures for easy access and enhanced security. Visual differentiation across product lines is achieved through targeted color blocking, high-resolution cat imagery, and prominent placement of veterinary recommendation badges. While the primary emphasis is on shelf visibility and brand trust, the packaging also demonstrates a balanced approach to logistics protection and consumer usability.
The packaging is a folding carton designed for retail display. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with colorful graphics and a glossy finish. The front panel displays product information prominently, including the brand name 'FELIWAY' and product description. The sides have additional graphics and text, enhancing its visual appeal. The top has a cut-out section for easy viewing of the product inside.
The packaging is a flat, single-layer paperboard carton designed for retail display. It features a smooth, flat surface with clean edges and folds. The front showcases vibrant graphics with a prominent logo and product information, while the back includes usage instructions and additional details. The overall design is colorful and eye-catching, aimed at attracting consumers in a retail environment.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with vibrant colors, including purple and pink accents. The front displays a large image of a cat and a woman, emphasizing the product's calming effects. The design includes rounded corners and a tuck flap closure at the top. The overall appearance is lightweight and designed for retail display.
The packaging features a smooth, flat construction typical of folding cartons. It is primarily red with white and purple accents. The front displays a large image of a cat and a diffuser product, with clear, precise edges and folds. The box has a glossy finish, enhancing its visual appeal. The top features a cut-out window for the product, while the sides contain additional product information and branding elements.
The packaging is a folding carton made of smooth, flat paperboard. It features a predominantly white exterior with colorful graphics. The front displays a large image of a cat, along with product information in clear, readable fonts. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The carton has a tuck-top closure, allowing easy access to the product inside. There are no visible signs of wear or damage, indicating it is in good condition.
The packaging consists of a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The box is predominantly red with white and gray accents, showcasing images of cats and product information prominently on the front. The overall design is vibrant and eye-catching, suitable for retail display.
About the Brand
FELIWAY is a prominent provider of scientifically formulated cat calming solutions, utilizing pheromone technology to address stress and behavioral issues in cats. Their product range includes diffusers, sprays, and supplements, distributed primarily via direct-to-consumer channels.
With over 25 years in the pet care market, FELIWAY combines veterinary expertise and consumer education to establish credibility among cat owners. Packaging plays a critical role in communicating product efficacy and brand reliability, employing high-visibility graphics and structured carton formats engineered for both retail display and logistical protection.
Key Differentiator: FELIWAY differentiates itself through its evidence-based approach, position as the #1 vet-recommended brand, and a packaging system that visually reinforces trust, product specialization, and clear communication of behavioral benefits.
Design System
Visual Style
Typography emphasizes clear, sans-serif fonts for legibility, paired with a color palette of white, purple, red, and accent tones that signal product variants. The overall aesthetic is modern, clinical, and approachable, designed to inspire trust among pet owners.
Brand Identity
Branding relies on consistent usage of the FELIWAY logo, product-specific icons, and veterinary endorsement badges. Visual consistency is maintained across SKUs via standardized layouts, imagery, and graphical elements that reinforce FELIWAY’s reputation.
Packaging Design
Material selection prioritizes smooth, printable paperboard for clarity and durability, with a focus on folding carton structures that optimize for retail presentation and logistics efficiency. Design philosophy balances visual impact, information clarity, and protection.
User Experience
Packaging supports the customer journey by facilitating quick product identification, intuitive unboxing, and clear usage instructions. The design aligns the tactile and visual aspects of the packaging with the brand’s promise of reliability and scientific care.
Company Metrics
Business insights for FELIWAY based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Cat owners, veterinarians, and pet care professionals seeking scientifically validated calming solutions for feline behavioral challenges.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for FELIWAY based on industry standards and best practices
Frequently Asked Questions
What materials are used in FELIWAY's packaging?
FELIWAY primarily utilizes smooth, single-layer paperboard folding cartons with glossy finishes, selected for print quality, shelf appeal, and protection during handling and transit.
How does FELIWAY ensure product safety during shipping?
Carton designs feature clean folds, structural rigidity, and secure closures (such as tuck-top flaps), minimizing the risk of damage or tampering throughout the logistics chain.
Is FELIWAY's packaging recyclable or eco-friendly?
Most FELIWAY packaging is made from recyclable paperboard, though the use of glossy finishes and possible internal components may impact full recyclability; ongoing industry trends suggest potential for further sustainability improvements.
What role does packaging play in FELIWAY’s branding?
Packaging serves as a primary communication tool, visually expressing product type, usage benefits, and veterinary endorsement, while consistently applying FELIWAY’s signature logo, color palette, and graphics across all SKUs.
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