Fackelmann GmbH + Co. KG packaging
Fackelmann GmbH + Co. KG specializes in kitchenware and home accessories, utilizing a data-driven packaging approach that emphasizes visual branding and retail shelf impact. Their packaging strategy leverages both carton-based and blister pack formats to balance product protection, presentation, and sustainability.
Packaging Portfolio
Fackelmann’s packaging utilizes a combination of folding carton boxes and plastic blister packs, often with cardboard backings for enhanced structure. Single-layer paperboard is the primary substrate, delivering a balance between cost efficiency, recyclability, and printability. Retail cartons feature clean edges, tuck-in closures, and glossy finishes to optimize both product security and shelf appeal. Blister packs are employed for smaller or multi-piece items, ensuring product visibility and tamper evidence. Eco-friendly themes and certifications are frequently integrated, particularly on paper-based packaging, though plastic elements remain for certain product categories where visibility or added protection is required.
The packaging consists of folding cartons made from single-layer paperboard. The cartons are smooth and flat with clean, precise edges and folds. They feature a predominantly white exterior with green accents, showcasing an eco-friendly theme. The front displays images of the utensils alongside product information, including the quantity and eco-friendly certifications.
The packaging consists of a clear plastic blister that houses two black bottle pourers. The blister is attached to a cardboard backing that features a wood-like texture. The cardboard has a smooth finish and is printed with green herbs and product information. The overall shape is rectangular, with rounded corners, and the blister is molded to fit the pourers snugly.
The packaging is a flat, rectangular folding carton made from a single layer of paperboard. It features a smooth, clean surface with a glossy finish. The front displays vibrant colors, primarily purple and white, with images and text related to the product. The edges are neatly folded, and the carton has a hang tab at the top for retail display. The back includes product information and instructions printed in black and white.
The packaging is a retail carton box made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The box is predominantly white with colorful graphics depicting the product and its features. The front displays an image of the product, along with instructions and usage information. The box has a glossy finish, enhancing its visual appeal. The top flaps are designed to tuck in for closure, ensuring the contents remain secure.
The packaging is a clear plastic blister pack mounted on a cardboard backing. The cardboard backing is smooth and flat, featuring a glossy finish. The front displays a molded plastic shape of a lady figure, which is used for kitchen purposes. The edges of the cardboard are clean and precise, with a hang tab at the top for retail display. The back of the packaging contains instructional graphics in a step-by-step format, printed in black and colored ink.
About the Brand
Fackelmann GmbH + Co. KG is a German-based consumer goods manufacturer with a focus on kitchenware, bakeware, and home accessories. The company deploys packaging solutions that are structurally robust and align closely with their brand identity through consistent use of logos and themed color palettes.
Fackelmann’s packaging portfolio is characterized by a combination of folding carton boxes and clear plastic blister packs, designed to optimize both shelf presence and product security. Their packaging frequently incorporates eco-friendly motifs and certifications, reflecting a strategic focus on sustainability. Branding consistency is maintained across product lines, supporting both functional and marketing objectives.
Key Differentiator: Fackelmann’s competitive edge lies in their integration of eco-conscious packaging materials and strong visual branding, which reinforces consumer trust and enhances retail differentiation.
Design System
Visual Style
Typography is bold and sans-serif, supporting clear legibility and modern appeal. The color palette is predominantly white with accent greens and purples, complemented by vibrant product imagery and eco-themed graphics. The overall aesthetic is clean, functional, and retail-oriented.
Brand Identity
Consistent use of the Fackelmann logo and brand name across packaging ensures high recognition. Iconography is simple and product-centric, with visual consistency maintained through uniform placement of logos, product information, and certification marks.
Packaging Design
Material selection prioritizes single-layer paperboard for cartons and transparent PET or PVC for blister packs. Structural design emphasizes rigidity, clean folds, and hang tabs for retail display. There is a clear focus on balancing branding with protective performance and shelf presence.
User Experience
Packaging is designed to facilitate easy product identification and secure handling, with clear instructions and visual cues. The unboxing experience is straightforward, prioritizing functional access while reinforcing brand trust through consistent branding and quality cues.
Company Metrics
Business insights for Fackelmann GmbH + Co. KG based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fackelmann targets quality-conscious consumers and retailers in the kitchenware and home accessories sectors, with a strong presence in European and international B2C markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Fackelmann GmbH + Co. KG based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Fackelmann primarily use?
Fackelmann primarily utilizes single-layer paperboard folding cartons and clear plastic blister packs, often combined with cardboard backings for added structural integrity and visual appeal.
How does Fackelmann address sustainability in its packaging?
Fackelmann integrates eco-friendly messaging and certifications on its packaging, and utilizes recyclable paperboard for many SKUs, though some products retain plastic elements for visibility and protection.
What is the focus of Fackelmann’s packaging design?
The design focus is on clear brand communication, product visibility, and shelf impact, balancing aesthetics with product security and logistical efficiency.
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