Extracted packaging
Extracted is a health and wellness company specializing in scientifically-formulated supplements offered direct-to-consumer. Their packaging strategy utilizes custom flexible pouches and cartons with a modern, branded visual approach designed for premium product presentation and consumer convenience.
Packaging Portfolio
Extracted employs a multi-format packaging strategy tailored to the supplement sector, prominently featuring flexible stand-up pouches with resealable zippers, folding cartons for retail, and corrugated boxes for shipping and gifting. Materials include multi-layered flexible laminates for barrier protection, recyclable paperboard for cartons, and kraft-based corrugated for logistics. Structural designs prioritize product stability and presentation, with gusseted pouches for shelf impact and cartons engineered for snug product fit. Branding is deeply integrated across all formats, using vibrant gradients and minimalist layouts for strong visual consistency.
The packaging is a folding carton with a smooth, flat construction. It features a light peach exterior with a clean, precise fold. The interior is designed to hold a product securely, with a snug fit. The box has a simple, modern aesthetic with minimalistic text printed inside. The edges are sharp and well-defined, indicating a quality manufacturing process.
The packaging consists of two stand-up pouches, each with a flat bottom allowing them to stand upright. The pouches are made from a flexible material, likely a combination of plastic and foil, providing a barrier to moisture and light. The front of each pouch features vibrant graphics with a glossy finish, showcasing product information and branding elements. The edges are sealed, and the top appears to have a resealable closure, enhancing convenience for consumers.
The packaging consists of two stand-up pouches, each featuring a smooth, flat construction without any visible fluted layers. The pouches have a glossy finish, showcasing vibrant gradient colors transitioning from purple to teal. Each pouch is designed to stand upright, indicating a gusseted bottom. The top of the pouches has a resealable zipper closure, allowing for easy access and storage. The front displays product names and descriptions prominently, with a clean layout.
The packaging consists of multiple stand-up pouches, each featuring a smooth, flat construction with a slightly glossy finish. The pouches are designed to stand upright, showcasing a vibrant gradient color scheme transitioning from pink to purple. Each pouch has a clear window that allows visibility of the contents inside. The edges are cleanly sealed with no visible flaps or tabs, indicating a heat-sealed closure. The overall form is rectangular, with a slightly rounded bottom for stability.
The packaging is a corrugated box with a kraft exterior. It features a top flap that is opened to reveal a dark navy tissue paper inside, which is neatly folded. The box has visible corrugated edges when viewed from the side, indicating its sturdy construction. The exterior is plain with no additional graphics or prints, except for a circular label on the tissue paper.
The packaging consists of a folding carton that opens from the top, revealing an inner pouch containing capsules. The outer carton is made of smooth, single-layer paperboard, featuring clean edges and precise folds. The interior is printed with a welcoming message, while the exterior showcases vibrant colors and graphics.
About the Brand
Extracted delivers a broad portfolio of wellness supplements with a focus on purity, potency, and consumer trust. Their packaging leverages resealable flexible pouches and custom cartons, reflecting a modern, science-driven brand ethos.
With a D2C business model and a high customer satisfaction score, Extracted prioritizes quality and transparency in both product formulation and packaging. Their packaging solutions are carefully curated to enhance shelf presence, ensure product stability, and reinforce the company's health-focused positioning. The use of stand-up pouches and folding cartons supports both e-commerce logistics and on-shelf differentiation.
Key Differentiator: Distinctive packaging formats and rigorous branding integration set Extracted apart, with a strong emphasis on science-backed design and customer experience throughout the unboxing process.
Design System
Visual Style
Modern sans-serif typography, gradient color palettes (purple, teal, pink), and clean layouts define the visual approach, emphasizing clarity and a contemporary wellness aesthetic.
Brand Identity
Consistent application of the 'extracted' logo, strategic use of product and company names, and minimalistic iconography ensure immediate brand recognition and cohesion across all packaging types.
Packaging Design
Material selection focuses on functional barrier properties (flexible laminates) and recyclability (cartons, corrugated). Structural design favors stand-up pouches, folding cartons with inner pouches, and robust shipping boxes—balancing display, protection, and user interaction.
User Experience
Design choices support intuitive unboxing, resealability, and clear communication of product benefits, enhancing the customer journey from delivery to product use and reinforcing premium brand positioning.
Company Metrics
Business insights for Extracted based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the UK seeking premium, science-driven supplements with convenient online purchasing and modern packaging.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Extracted based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Extracted use for its supplements?
Extracted primarily utilizes flexible stand-up pouches with resealable closures for capsules and powders, as well as custom folding cartons and corrugated shipping boxes for multi-item orders and gift sets.
How does Extracted ensure the safety and quality of its products during shipping?
The company employs robust corrugated boxes and internal protective layers such as tissue paper to safeguard products, while flexible pouches offer barrier protection against moisture and contamination.
Does Extracted incorporate sustainability in its packaging choices?
Extracted uses recyclable paperboard cartons and corrugated boxes, but the flexible pouches are likely multi-layered laminates, offering moderate sustainability performance typical for the health supplement sector.
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